SlideShare a Scribd company logo
Design Thinking
Assignment: Empathy Map &
Problem Statement
5 August 2013
SAY THINK
DO FEEL
Stakeholder
Needs
way to
Need Insight
Say
1. Interned starting 2nd year of university
2. (Focus] in art
3. Theory with few technical tools.
4. Not prepared with the computer
5. General idea of design, but not applied to web
6. Had [few] animation classes
7. Loved drawing and doing paper models
8. Had design theory and psychology, loved psychology and looking at how the mind is
cheating us [perspective]
9. Most of the time we take ideas and styles from the past and change it to make it look more
modern.
10. Biggest transition from school to work was freedom to choose project
11. At school you have teachers who lead you to right path. Here [at work] didn’t have anyone
to lead me.
12. Ideal would be some other designer that could lead us in the process and show this is how
things are done here that is different from the way things happened at school.
13. Sometimes when you do something completely different, people don’t accept it. I therefore go to the
sure things.
14. I look for the user to be comfortable.
Think
• Wants to be valued
• Engineers/technologists don’t get design
• Creative isolated in a sea of technologists
• Constrained to meet rigid client requirements
• Needs to find inspiration sources
• Champion for the end user
Feel
• Isolated
• No mentor, no role model
• Unrewarded for bringing up disruptive ideas
Problem Statement
• Designer needs way to unleash creativity
within technology world

More Related Content

What's hot

Hard worker ppt_bryan_ramirez (2) bryan ramirez
Hard worker ppt_bryan_ramirez (2) bryan ramirezHard worker ppt_bryan_ramirez (2) bryan ramirez
Hard worker ppt_bryan_ramirez (2) bryan ramirez
ramirezbr
 
Design Thinking Course - Prototype and Test Assignment
Design Thinking Course - Prototype and Test AssignmentDesign Thinking Course - Prototype and Test Assignment
Design Thinking Course - Prototype and Test Assignment
Raghunandan Somaraju
 
Lesson 4 Organization
Lesson 4 OrganizationLesson 4 Organization
Lesson 4 Organization
ndjame01
 
the creative process
the creative processthe creative process
the creative process
Patrick Butler
 
Introduction to theme
Introduction to themeIntroduction to theme
Introduction to theme
Mia Hodgson
 
Design Thinking - Prototype and Test
Design Thinking - Prototype and TestDesign Thinking - Prototype and Test
Design Thinking - Prototype and Test
Shubham Singhal
 
Productivity Tips for any Personality Type
Productivity Tips for any Personality TypeProductivity Tips for any Personality Type
Productivity Tips for any Personality Type
lindarg
 
Working on Our Presentations
Working on Our PresentationsWorking on Our Presentations
Working on Our Presentations
ndjame01
 
Process assignment
Process assignmentProcess assignment
Process assignment
Rodney White
 
First LEGO League Kickoff Slides
First LEGO League Kickoff SlidesFirst LEGO League Kickoff Slides
First LEGO League Kickoff Slides
Aaron Maurer
 
Childrens Book Planning!
Childrens Book Planning!Childrens Book Planning!
Childrens Book Planning!
Luke Jackson
 
Ideate
IdeateIdeate
Changing the School-to-Work System
Changing the School-to-Work SystemChanging the School-to-Work System
Changing the School-to-Work System
Nestle Poell
 

What's hot (13)

Hard worker ppt_bryan_ramirez (2) bryan ramirez
Hard worker ppt_bryan_ramirez (2) bryan ramirezHard worker ppt_bryan_ramirez (2) bryan ramirez
Hard worker ppt_bryan_ramirez (2) bryan ramirez
 
Design Thinking Course - Prototype and Test Assignment
Design Thinking Course - Prototype and Test AssignmentDesign Thinking Course - Prototype and Test Assignment
Design Thinking Course - Prototype and Test Assignment
 
Lesson 4 Organization
Lesson 4 OrganizationLesson 4 Organization
Lesson 4 Organization
 
the creative process
the creative processthe creative process
the creative process
 
Introduction to theme
Introduction to themeIntroduction to theme
Introduction to theme
 
Design Thinking - Prototype and Test
Design Thinking - Prototype and TestDesign Thinking - Prototype and Test
Design Thinking - Prototype and Test
 
Productivity Tips for any Personality Type
Productivity Tips for any Personality TypeProductivity Tips for any Personality Type
Productivity Tips for any Personality Type
 
Working on Our Presentations
Working on Our PresentationsWorking on Our Presentations
Working on Our Presentations
 
Process assignment
Process assignmentProcess assignment
Process assignment
 
First LEGO League Kickoff Slides
First LEGO League Kickoff SlidesFirst LEGO League Kickoff Slides
First LEGO League Kickoff Slides
 
Childrens Book Planning!
Childrens Book Planning!Childrens Book Planning!
Childrens Book Planning!
 
Ideate
IdeateIdeate
Ideate
 
Changing the School-to-Work System
Changing the School-to-Work SystemChanging the School-to-Work System
Changing the School-to-Work System
 

Similar to Assignment empathy map & problem statement - 5 aug13

School Magazine Evaluation
School Magazine EvaluationSchool Magazine Evaluation
School Magazine Evaluation
hhunjan07
 
Future of UX Education (#uxce15)
Future of UX Education (#uxce15)Future of UX Education (#uxce15)
Future of UX Education (#uxce15)
Petr Stedry
 
Practical Modeling: Making the Invisible Visible
Practical Modeling: Making the Invisible VisiblePractical Modeling: Making the Invisible Visible
Practical Modeling: Making the Invisible Visible
Kaarin Hoff
 
You are not your user - EdSurge Immersion 2019
You are not your user - EdSurge Immersion 2019You are not your user - EdSurge Immersion 2019
You are not your user - EdSurge Immersion 2019
Brett van Zuiden
 
Dt
Dt Dt
Cmp induction project
Cmp induction project Cmp induction project
Cmp induction project
ChelseaKierans
 
Evaluation
Evaluation Evaluation
Evaluation
MillieSouthall1
 
Take it home
Take it homeTake it home
Take it home
spaschke11
 
Sketchnotes & Comics: Visualizing Concepts Across the Curriculum
Sketchnotes & Comics: Visualizing Concepts Across the CurriculumSketchnotes & Comics: Visualizing Concepts Across the Curriculum
Sketchnotes & Comics: Visualizing Concepts Across the Curriculum
andrewwales
 
Being a better mentor
Being a better mentorBeing a better mentor
Being a better mentor
LimoenGroen
 
Action project 1, 3B,C,E,F
Action project 1, 3B,C,E,FAction project 1, 3B,C,E,F
Action project 1, 3B,C,E,F
jasonwastaken2
 
Design Challenge - Redesigning the transition from school to work - Interview.
Design Challenge - Redesigning the transition from school to work - Interview.Design Challenge - Redesigning the transition from school to work - Interview.
Design Challenge - Redesigning the transition from school to work - Interview.
Lélia Lima
 
53211824 19 jan 2012
53211824 19 jan 201253211824 19 jan 2012
53211824 19 jan 2012
MUTCHI Villatoro B.
 
53211824 19 jan 2012
53211824 19 jan 201253211824 19 jan 2012
53211824 19 jan 2012
MUTCHI Villatoro B.
 
2011-2014GD_Portfolio
2011-2014GD_Portfolio2011-2014GD_Portfolio
2011-2014GD_Portfolio
Danielle Beugger
 
Stanford, Design Thinking, Testing
Stanford, Design Thinking, TestingStanford, Design Thinking, Testing
Stanford, Design Thinking, Testing
Erick Sosa
 
Empathy Map and Problem Statement-August 2013
Empathy Map and Problem Statement-August 2013Empathy Map and Problem Statement-August 2013
Empathy Map and Problem Statement-August 2013
Renee Mason
 
Dt empathy map
Dt empathy mapDt empathy map
Dt empathy map
Filip Szymczak
 
How I survived teaching my first online course (and actually enjoyed it!)
How I survived teaching my first online course (and actually enjoyed it!)How I survived teaching my first online course (and actually enjoyed it!)
How I survived teaching my first online course (and actually enjoyed it!)
SuSherba
 
Presentation training session at HELCOM
Presentation training session at HELCOMPresentation training session at HELCOM
Presentation training session at HELCOM
Manuel Frias
 

Similar to Assignment empathy map & problem statement - 5 aug13 (20)

School Magazine Evaluation
School Magazine EvaluationSchool Magazine Evaluation
School Magazine Evaluation
 
Future of UX Education (#uxce15)
Future of UX Education (#uxce15)Future of UX Education (#uxce15)
Future of UX Education (#uxce15)
 
Practical Modeling: Making the Invisible Visible
Practical Modeling: Making the Invisible VisiblePractical Modeling: Making the Invisible Visible
Practical Modeling: Making the Invisible Visible
 
You are not your user - EdSurge Immersion 2019
You are not your user - EdSurge Immersion 2019You are not your user - EdSurge Immersion 2019
You are not your user - EdSurge Immersion 2019
 
Dt
Dt Dt
Dt
 
Cmp induction project
Cmp induction project Cmp induction project
Cmp induction project
 
Evaluation
Evaluation Evaluation
Evaluation
 
Take it home
Take it homeTake it home
Take it home
 
Sketchnotes & Comics: Visualizing Concepts Across the Curriculum
Sketchnotes & Comics: Visualizing Concepts Across the CurriculumSketchnotes & Comics: Visualizing Concepts Across the Curriculum
Sketchnotes & Comics: Visualizing Concepts Across the Curriculum
 
Being a better mentor
Being a better mentorBeing a better mentor
Being a better mentor
 
Action project 1, 3B,C,E,F
Action project 1, 3B,C,E,FAction project 1, 3B,C,E,F
Action project 1, 3B,C,E,F
 
Design Challenge - Redesigning the transition from school to work - Interview.
Design Challenge - Redesigning the transition from school to work - Interview.Design Challenge - Redesigning the transition from school to work - Interview.
Design Challenge - Redesigning the transition from school to work - Interview.
 
53211824 19 jan 2012
53211824 19 jan 201253211824 19 jan 2012
53211824 19 jan 2012
 
53211824 19 jan 2012
53211824 19 jan 201253211824 19 jan 2012
53211824 19 jan 2012
 
2011-2014GD_Portfolio
2011-2014GD_Portfolio2011-2014GD_Portfolio
2011-2014GD_Portfolio
 
Stanford, Design Thinking, Testing
Stanford, Design Thinking, TestingStanford, Design Thinking, Testing
Stanford, Design Thinking, Testing
 
Empathy Map and Problem Statement-August 2013
Empathy Map and Problem Statement-August 2013Empathy Map and Problem Statement-August 2013
Empathy Map and Problem Statement-August 2013
 
Dt empathy map
Dt empathy mapDt empathy map
Dt empathy map
 
How I survived teaching my first online course (and actually enjoyed it!)
How I survived teaching my first online course (and actually enjoyed it!)How I survived teaching my first online course (and actually enjoyed it!)
How I survived teaching my first online course (and actually enjoyed it!)
 
Presentation training session at HELCOM
Presentation training session at HELCOMPresentation training session at HELCOM
Presentation training session at HELCOM
 

Recently uploaded

Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Jeffrey Haguewood
 
Project Management Semester Long Project - Acuity
Project Management Semester Long Project - AcuityProject Management Semester Long Project - Acuity
Project Management Semester Long Project - Acuity
jpupo2018
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
SitimaJohn
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
Matthew Sinclair
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
saastr
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
Recommendation System using RAG Architecture
Recommendation System using RAG ArchitectureRecommendation System using RAG Architecture
Recommendation System using RAG Architecture
fredae14
 
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
Postman
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 
Webinar: Designing a schema for a Data Warehouse
Webinar: Designing a schema for a Data WarehouseWebinar: Designing a schema for a Data Warehouse
Webinar: Designing a schema for a Data Warehouse
Federico Razzoli
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Edge AI and Vision Alliance
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
danishmna97
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
kumardaparthi1024
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
ssuserfac0301
 
OpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - AuthorizationOpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - Authorization
David Brossard
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Wask
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
Daiki Mogmet Ito
 

Recently uploaded (20)

Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
 
Project Management Semester Long Project - Acuity
Project Management Semester Long Project - AcuityProject Management Semester Long Project - Acuity
Project Management Semester Long Project - Acuity
 
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxOcean lotus Threat actors project by John Sitima 2024 (1).pptx
Ocean lotus Threat actors project by John Sitima 2024 (1).pptx
 
20240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 202420240607 QFM018 Elixir Reading List May 2024
20240607 QFM018 Elixir Reading List May 2024
 
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
Recommendation System using RAG Architecture
Recommendation System using RAG ArchitectureRecommendation System using RAG Architecture
Recommendation System using RAG Architecture
 
WeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation TechniquesWeTestAthens: Postman's AI & Automation Techniques
WeTestAthens: Postman's AI & Automation Techniques
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 
Webinar: Designing a schema for a Data Warehouse
Webinar: Designing a schema for a Data WarehouseWebinar: Designing a schema for a Data Warehouse
Webinar: Designing a schema for a Data Warehouse
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
 
OpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - AuthorizationOpenID AuthZEN Interop Read Out - Authorization
OpenID AuthZEN Interop Read Out - Authorization
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
 
How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
 

Assignment empathy map & problem statement - 5 aug13

  • 1. Design Thinking Assignment: Empathy Map & Problem Statement 5 August 2013
  • 3. Say 1. Interned starting 2nd year of university 2. (Focus] in art 3. Theory with few technical tools. 4. Not prepared with the computer 5. General idea of design, but not applied to web 6. Had [few] animation classes 7. Loved drawing and doing paper models 8. Had design theory and psychology, loved psychology and looking at how the mind is cheating us [perspective] 9. Most of the time we take ideas and styles from the past and change it to make it look more modern. 10. Biggest transition from school to work was freedom to choose project 11. At school you have teachers who lead you to right path. Here [at work] didn’t have anyone to lead me. 12. Ideal would be some other designer that could lead us in the process and show this is how things are done here that is different from the way things happened at school. 13. Sometimes when you do something completely different, people don’t accept it. I therefore go to the sure things. 14. I look for the user to be comfortable.
  • 4. Think • Wants to be valued • Engineers/technologists don’t get design • Creative isolated in a sea of technologists • Constrained to meet rigid client requirements • Needs to find inspiration sources • Champion for the end user
  • 5. Feel • Isolated • No mentor, no role model • Unrewarded for bringing up disruptive ideas
  • 6. Problem Statement • Designer needs way to unleash creativity within technology world