A stakeholder needs to find focus to start over in his own business. He has worked for 12 years in the same company but no longer feels passionate about his work. He is creative and wants to use his creativity, having many interests including technology, blogs, and design. However, he lacks focus and commits to projects without finishing them. He thinks constantly about what he wants to do but does courses without direction. He needs to determine his true passion to develop a clear plan for starting his own business.

1. Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
1- He felt confident knowing that he wants
something new for his life.
2- He felt happy talking
about new perspectives.
3- He felt kind of afraid to start over
in something he is not exactly sure what it is.
1- I don’t love what I do.
2- I want to start over and open my business.
3- I don’t know exactly what
I want to do, but I want this so much!
4- I work since I was 14... Maybe is right to be crazy
enough to drop it.
5- I always thought so much in how please other.
I think my time is coming.
6- I’m kind of afraid to drop what I’m good at to start a
new business.
1- I started working when I was 14.
2- I worked for 12 years in the same company I began.
3- I worked in 5 departments. Being the last one “Creative
Department”.
4- I always thought I’d be a lawyer. But, as I was working in an
Advertisement Agency, I took the Advertisement College.
5- I’m creative and I want to use that in a lot of ways.
6- I always have creative ideas to different problems.
7- I think I fit in ad’s world, but...
I don’t know if I want to do this forever.
8- I don’t wanna be my boss
(he doesn’t represent anything to me).
9- College studying didn’t make difference in my work field.
10 - I always thought about having a business on my own.
11- I like technology and fun blogs
in the Internet (app, 9gag, etc).
12- I like well done design work.
FIND OUT WHAT HE
REALLY LOVES TO DO
HE NEEDS A FOCUS TO START
OVER IN HIS OWN BUSINESS.MR. BRIGHTSIDE
1- I’m everyday thinking about what I want to do.
2- I do a lot of courses to amplify my fields areas.
3- I talk a lot with people who
like the same areas that I do.
4- I commit with projects and
I take so long to finish them.
1- He is not focused.
2- He’s creative and should keep
efforts on this field.
3- He needs a well thought/
developed plan to be sure of his
decision.
4- Start over is a big decision.
Trying is the best way to know if it
will work.
Monday, August 5, 2013