- Settings in horror movie trailers typically feature large, old, isolated houses that enable paranormal activity and leave characters vulnerable.
- Common props include mysterious objects like dolls or books, as well as computers and technology that enable psychological horrors and online stalking.
- Costumes often have a vintage appearance to seem eerie, or feature rips and blood to indicate danger and violence. Dark colors suggest sinister characters while light ones imply innocence.
- Lighting is usually very dark to heighten fear of the unknown and unseen threats, only briefly illuminating characters' terrified facial expressions.
- Body language and facial expressions conventionally show characters as tortured, shocked, desperate, and alarmed to attract audiences with the sc