This document discusses how to design products and services that create emotional connections with users. It argues that good design appeals to users on a visceral, behavioral and reflective level. It provides tips for understanding a core demographic and incorporating elements like color, language, imagery and storytelling that resonate on an emotional level. Additionally, it suggests giving users tools for self-expression and minimal interfaces that facilitate opening up about feelings over time. The goal is to design interactions where users freely share how a product makes them feel.
If you want to learn more about emotional design, check out our Skillshare course: http://skl.sh/1jqYHZ5
This talk has been presented at:
- UXPA 2015
- SoCal UX Camp 2015
- SDXD September Meetup
- Zillow Speaker Series
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion in design; from the way we create interfaces to the way we communicate with our clients.
We focus on methods that help us create engaging digital experiences that impacts the organization's brand entity by focusing on the customer’s wants and needs.
Version 2.0 of Emotion Driven Design (an earlier talk)
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion-driven design on human behavior.
Our decisions are based off of 10% logic and 90% emotion. Reversal Theory helps us understand how we constantly change from being «goal focused» to «explorative» and how we need to design for both of these states of mind.
Through methods and examples, we gain a greater understanding for how we create engaging experiences and long term commitments by focusing on emotional design.
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion-driven design on human behavior.
Our decisions are based off of 10% logic and 90% emotion. Reversal Theory helps us understand how we constantly change from being «goal focused» to «explorative» and how we need to design for both of these states of mind.
Through methods and examples, we gain a greater understanding for how we create engaging experiences and long term commitments by focusing on emotional design.
Trends are moving towards the emergence of site customization based on user state. We will cover practical development examples on using user interest and identity data mining techniques to be able to determine the emotional ease, frustration levels, and intention of users, and customize the user experience based on that.
Over the last few years, Mihaly Csikszentmihalyi’s concept of flow has become a popular topic within design circles. Many designers and information architects now view the psychological state of flow as a desirable goal for the end users of the products and interfaces they create. User experience professionals now have a clear target around which to center their design efforts.
Although the characteristics of the flow experience are well defined in psychological circles, there are a number of questions that have not been addressed with regard to this psychological state.
• How do users’ emotional states affect the creation of flow?
• What are the differences between novice and experienced users when it come
to creating flow?
• How do differences in the goals (i.e. experiential vs. goal directed) of users affect the creation of flow?
This presentation will explore the role of emotions in determining the creation of flow. This includes the role that emotional states play in affecting how we focus attention, learn, process and use information.
The creation of flow is ultimately determined by a combination of our individual skill levels, the challenge provided by the task at hand, and the level of motivation we have to complete that task.
Understanding how to enhance users’ experiences by creating flow states allows us to tailor the design of products, websites and software to different user groups with different levels of skill. This is important because products that can elicit flow tend to create higher levels of loyalty amongst users.
Viewers will learn about the underlying causes, characteristics and consequences of flow. They will also learn how flow is related to emotional design, and how to take user goals into consideration when designing for flow.
If you want to learn more about emotional design, check out our Skillshare course: http://skl.sh/1jqYHZ5
This talk has been presented at:
- UXPA 2015
- SoCal UX Camp 2015
- SDXD September Meetup
- Zillow Speaker Series
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion in design; from the way we create interfaces to the way we communicate with our clients.
We focus on methods that help us create engaging digital experiences that impacts the organization's brand entity by focusing on the customer’s wants and needs.
Version 2.0 of Emotion Driven Design (an earlier talk)
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion-driven design on human behavior.
Our decisions are based off of 10% logic and 90% emotion. Reversal Theory helps us understand how we constantly change from being «goal focused» to «explorative» and how we need to design for both of these states of mind.
Through methods and examples, we gain a greater understanding for how we create engaging experiences and long term commitments by focusing on emotional design.
Are we getting the intended emotional response we set out to achieve? In this seminar, we explore the powerful effects of emotion-driven design on human behavior.
Our decisions are based off of 10% logic and 90% emotion. Reversal Theory helps us understand how we constantly change from being «goal focused» to «explorative» and how we need to design for both of these states of mind.
Through methods and examples, we gain a greater understanding for how we create engaging experiences and long term commitments by focusing on emotional design.
Trends are moving towards the emergence of site customization based on user state. We will cover practical development examples on using user interest and identity data mining techniques to be able to determine the emotional ease, frustration levels, and intention of users, and customize the user experience based on that.
Over the last few years, Mihaly Csikszentmihalyi’s concept of flow has become a popular topic within design circles. Many designers and information architects now view the psychological state of flow as a desirable goal for the end users of the products and interfaces they create. User experience professionals now have a clear target around which to center their design efforts.
Although the characteristics of the flow experience are well defined in psychological circles, there are a number of questions that have not been addressed with regard to this psychological state.
• How do users’ emotional states affect the creation of flow?
• What are the differences between novice and experienced users when it come
to creating flow?
• How do differences in the goals (i.e. experiential vs. goal directed) of users affect the creation of flow?
This presentation will explore the role of emotions in determining the creation of flow. This includes the role that emotional states play in affecting how we focus attention, learn, process and use information.
The creation of flow is ultimately determined by a combination of our individual skill levels, the challenge provided by the task at hand, and the level of motivation we have to complete that task.
Understanding how to enhance users’ experiences by creating flow states allows us to tailor the design of products, websites and software to different user groups with different levels of skill. This is important because products that can elicit flow tend to create higher levels of loyalty amongst users.
Viewers will learn about the underlying causes, characteristics and consequences of flow. They will also learn how flow is related to emotional design, and how to take user goals into consideration when designing for flow.
How to execute emotion driven design on your website, and why it's the conversion expert's best kept secret.
Read the full post: http://blog.reactful.com/emotion-driven-design/
Follow us:
http://twitter.com/reactful
https://www.facebook.com/reactful
http://blog.reactful.com
Norman suggests that when using a product, our emotional state affects the utility we derive and our experience. People in positive emotional states are prone to be more creative since their thinking is more expansive and helps them in finding alternatives to the problem at hand.
A negative or stressful emotional state constricts perception and narrows down our focus to quickly find a resolution–that’s how nature has programmed us to deal with threats.
Here is a breakdown of the three levels of design and how they translate to good design:
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
The Future of UX is here: AI and Cognitive DesignJohn Whalen
Facebook, Google and Microsoft are betting the farm on “deep learning” artificial intelligence. Alexa, Siri, Cortana and Google Assistant demonstrate interfaces need not be screen based. Welcome to the era of Cognitive Design.
Marketers, Product Owners, and Experience Designers need new skills to compete. You don’t need to a PhD Psychologist and Machine Learning Computer Scientist (though it doesn’t hurt). But you do need to move beyond traditional user experience research and design thinking empathy.
Step 1: We will begin by defining the new “Zero UI” world which includes new possibilities with zero ui, machine learning, and new interaction possibilities. We want to show the intensely human response to AI: Ever notice that in a sentence people call a chair “it”, but call Siri or Cortana “she”?
Step 2: Given those possibilities, we will describe AI/narrow AI, AR, given and provide exposure to what machine learning is, and provide a sense of what a training set might be like, and how to test the new tool.
Step 3: Determine how best to augment cognition with AI. We will provide several examples and demonstrate how to train and test an augmented experience. We will consider which modalities and interfaces to use, and how best to augment cognition with AI for the optimal experience.
Step 4: Show participants best practices and tips & tricks to conduct usability tests with these AI tools and show how these techniques differ from classic usability testing.
Given most participants will have never had exposure to this, we make sure we go slow, provide examples, and show that most audience members are using this several times a day (e.g., Netflix, Google Search, Facebook Chatbots, etc.). Providing concrete examples will help to make concrete this new world.
Find out how you need to change your UX/CX practice and start doing Cognitive Design today!
Tamás Fogarasy - 20 min presentation with some User Experience Design ( UXD ) tips for brand managers and marketing experts.
Methods for keeping our brand's integrity, and making it more symphatic wit better user experience.
@ the event Brunch - served by Brandlift
2014. Budapest
1 Pixel to the Left: Why Visual Design Details MatterEmily Rawitsch
Although we have all heard someone passionately declare, “UX is not UI,” visual design is a fundamental part of the user experience. Good design is in the details. It builds trust. It creates hierarchy of information. It makes buttons look clickable. It has the power to transform a functional experience into a delightful experience.
So how we can ensure that the visual details we design are brought to life as intended? Can moving an object 1 pixel to the left really make a difference? In an attempt to find a common language between designers and developers, we will discuss what details are worth fighting for versus when to let go.
NOTE: this is NOT the slide deck I presented, rather it's a "extended dance remix version" where many things I cut out for time are put back in.
In 2013, Don Norman updated The Design Of Everyday Things. In 2015, references to "affodances" and "feedback" were everywhere at GDC. As games reacher broader audiences, it's critical that game designers make games accessible to players who are more familiar with Amazon than Fallout 4. A positive user experience can create the next Monument Valley or Clash of Clans.
Norman pointed out that a positive user experience begins with usability, but it doesn't end there. Great user experiences anticipate the user's needs and then go beyond that to delight. User experience designers have evolved a variety of approaches and tools to assure that the a product is "a joy to own, a joy to use."
In this talk, Christina will explore the core principles of user experience design, and how it can create games that are elegant and complete experiences that both serve and delight their players.
Takeaway
She will begin with relevant UXD approaches: Hick's Law, Concept Models, as well as affordances and feedback. She will present an introduction to useful techniques in UXD, from charrettes to journeymaps to usability. Finally, why user experience design is more than just good business, it's a moral prerogative.
Intended Audience
This talk is for game Designer, artists and anyone who has to make decisions about player-facing interfaces. A familiarity with popular games and software is needed, but no advanced knowledge is required. It will be an accessible talk.
This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels.
Personas - redesigning their content, rethinking their formBen Crothers
This is for UX designers, HCI and service designers, as well as anyone in product strategy, marketing and product management. At IxDA on Thursday 27 Nov 2014, I shared how we at Atlassian redesigned our personas. But what's more important is how you can re-think your personas and not only design their *content* the right way, but their *form* in a new way, to make them much more intuitive to use.
UX Strategy - the secret sauce that defines the pixie dustEric Reiss
My opening keynote at UX Riga, 2016
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
10 minute talk at the Smartmobil 2014.
-----------------------------------------------------
Either a designer plans it or not, each and every app will have some kind of character, a personality that will trigger emotional reactions of it's users.
Emotional Design practices in User Experience and User Interface Design.
-----------------------------------------------------
thomasfogarasy.com
The problem with unexpected consequences is that they are unexpected. The time of "move fast and break things" is over, as we have broken everything from hearts to democracy.
It's time for designers, along with their partners - engineers and business - to embrace a new long term approach to bringing change into the world, that focuses less on disruption and more on evolution. In this talk, Christina will explore various approaches to designing more robust and compassionate change.
David Spira presents on the importance of user testing and Empathy to deliver an effective product, specifically a contact management app for disaster relief that was later used during the Nepal earthquake in 2015.
How to execute emotion driven design on your website, and why it's the conversion expert's best kept secret.
Read the full post: http://blog.reactful.com/emotion-driven-design/
Follow us:
http://twitter.com/reactful
https://www.facebook.com/reactful
http://blog.reactful.com
Norman suggests that when using a product, our emotional state affects the utility we derive and our experience. People in positive emotional states are prone to be more creative since their thinking is more expansive and helps them in finding alternatives to the problem at hand.
A negative or stressful emotional state constricts perception and narrows down our focus to quickly find a resolution–that’s how nature has programmed us to deal with threats.
Here is a breakdown of the three levels of design and how they translate to good design:
This keynote was given by Marissa Louie, Principal Designer at Yahoo!
Abstract:
There are millions of web sites and apps that exist, yet only a few of them are accessed on a regular basis. How do we design products that keep users coming back for more? The answer is simple – we integrate emotion into our designs.
In this presentation, Marissa Louie will teach us:
Emotional themes: What gets users hooked
Emotional toolbox: Design elements that make your users feel great
How to integrate positive emotions to influence behavior and increase user engagement
How to add personality to a product
--
Meet Marissa
Marissa Louie is a UI, UX, and Product Designer whose designs have been experienced by over 1 billion users. She is a Principal Designer at Yahoo!, where she has led design efforts in Search and Homepage and Verticals. She founded First Designer Co., a design community that supports designers with mentorship, design critiques, and job opportunities.
She has been an iOS Art Director at Apple, Product Designer at Ness Computing (acquired by OpenTable and now part of Priceline.com), and Co-founder of three tech startups. Her work has won numerous awards, including Apple's App Store Best of 2012 for Ness Computing.
The Future of UX is here: AI and Cognitive DesignJohn Whalen
Facebook, Google and Microsoft are betting the farm on “deep learning” artificial intelligence. Alexa, Siri, Cortana and Google Assistant demonstrate interfaces need not be screen based. Welcome to the era of Cognitive Design.
Marketers, Product Owners, and Experience Designers need new skills to compete. You don’t need to a PhD Psychologist and Machine Learning Computer Scientist (though it doesn’t hurt). But you do need to move beyond traditional user experience research and design thinking empathy.
Step 1: We will begin by defining the new “Zero UI” world which includes new possibilities with zero ui, machine learning, and new interaction possibilities. We want to show the intensely human response to AI: Ever notice that in a sentence people call a chair “it”, but call Siri or Cortana “she”?
Step 2: Given those possibilities, we will describe AI/narrow AI, AR, given and provide exposure to what machine learning is, and provide a sense of what a training set might be like, and how to test the new tool.
Step 3: Determine how best to augment cognition with AI. We will provide several examples and demonstrate how to train and test an augmented experience. We will consider which modalities and interfaces to use, and how best to augment cognition with AI for the optimal experience.
Step 4: Show participants best practices and tips & tricks to conduct usability tests with these AI tools and show how these techniques differ from classic usability testing.
Given most participants will have never had exposure to this, we make sure we go slow, provide examples, and show that most audience members are using this several times a day (e.g., Netflix, Google Search, Facebook Chatbots, etc.). Providing concrete examples will help to make concrete this new world.
Find out how you need to change your UX/CX practice and start doing Cognitive Design today!
Tamás Fogarasy - 20 min presentation with some User Experience Design ( UXD ) tips for brand managers and marketing experts.
Methods for keeping our brand's integrity, and making it more symphatic wit better user experience.
@ the event Brunch - served by Brandlift
2014. Budapest
1 Pixel to the Left: Why Visual Design Details MatterEmily Rawitsch
Although we have all heard someone passionately declare, “UX is not UI,” visual design is a fundamental part of the user experience. Good design is in the details. It builds trust. It creates hierarchy of information. It makes buttons look clickable. It has the power to transform a functional experience into a delightful experience.
So how we can ensure that the visual details we design are brought to life as intended? Can moving an object 1 pixel to the left really make a difference? In an attempt to find a common language between designers and developers, we will discuss what details are worth fighting for versus when to let go.
NOTE: this is NOT the slide deck I presented, rather it's a "extended dance remix version" where many things I cut out for time are put back in.
In 2013, Don Norman updated The Design Of Everyday Things. In 2015, references to "affodances" and "feedback" were everywhere at GDC. As games reacher broader audiences, it's critical that game designers make games accessible to players who are more familiar with Amazon than Fallout 4. A positive user experience can create the next Monument Valley or Clash of Clans.
Norman pointed out that a positive user experience begins with usability, but it doesn't end there. Great user experiences anticipate the user's needs and then go beyond that to delight. User experience designers have evolved a variety of approaches and tools to assure that the a product is "a joy to own, a joy to use."
In this talk, Christina will explore the core principles of user experience design, and how it can create games that are elegant and complete experiences that both serve and delight their players.
Takeaway
She will begin with relevant UXD approaches: Hick's Law, Concept Models, as well as affordances and feedback. She will present an introduction to useful techniques in UXD, from charrettes to journeymaps to usability. Finally, why user experience design is more than just good business, it's a moral prerogative.
Intended Audience
This talk is for game Designer, artists and anyone who has to make decisions about player-facing interfaces. A familiarity with popular games and software is needed, but no advanced knowledge is required. It will be an accessible talk.
This talk introduces Emergent UX - a process designed to dramatically improve product design by deeply understanding your audience's conscious and unconscious needs on cognitive and emotional levels.
Personas - redesigning their content, rethinking their formBen Crothers
This is for UX designers, HCI and service designers, as well as anyone in product strategy, marketing and product management. At IxDA on Thursday 27 Nov 2014, I shared how we at Atlassian redesigned our personas. But what's more important is how you can re-think your personas and not only design their *content* the right way, but their *form* in a new way, to make them much more intuitive to use.
UX Strategy - the secret sauce that defines the pixie dustEric Reiss
My opening keynote at UX Riga, 2016
UX strategy is about analyzing an organization’s business strategy and outlining what needs to be done from a UX perspective to ensure that the goals of the business strategy are achieved.
In brief, UX strategy is the glue that binds the company vision (goals) with the day-to-day UX tactics (execution). Without a clear UX strategy, it is entirely possible to design killer UX concepts, yet fail miserably in the marketplace. That happens a lot.
This talk aims to help companies and designers avoid costly yet easily avoidable pitfalls.
10 minute talk at the Smartmobil 2014.
-----------------------------------------------------
Either a designer plans it or not, each and every app will have some kind of character, a personality that will trigger emotional reactions of it's users.
Emotional Design practices in User Experience and User Interface Design.
-----------------------------------------------------
thomasfogarasy.com
The problem with unexpected consequences is that they are unexpected. The time of "move fast and break things" is over, as we have broken everything from hearts to democracy.
It's time for designers, along with their partners - engineers and business - to embrace a new long term approach to bringing change into the world, that focuses less on disruption and more on evolution. In this talk, Christina will explore various approaches to designing more robust and compassionate change.
David Spira presents on the importance of user testing and Empathy to deliver an effective product, specifically a contact management app for disaster relief that was later used during the Nepal earthquake in 2015.
At Backelite, we constantly challenge our methods and approaches to best respond to the current market as well as users' and brands' changing needs.
As trends themselves change, it's also important to challenge them in the brands' and users' contexts in "test & learn" phases.
We share our vision for the evolution of design trends in 2016 with these 10 major key points of UI design.
UX & UI Design : les tendances pour 2017NiceToMeetYou
Si la seule constante du digital est le changement, il en va de même pour tout ce qui touche au Design d'interface et d'expérience utilisateur. Découvrez un aperçu de 2017 avec nos apprentissages et nos insights pour évoluer face aux nouveaux challenges UX et UI : rituels collaboratifs, outils de conception et nouveaux terrains de jeu numériques (AR / VR, Objets Connectés, Progressive Web Apps...).
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
The Now and Next of Learning and TechnologyDavid Kelly
These slides were used in support of a talk I deliver at conferences and events..
If you're interested in bringing this talk/workshop into your event or organization, please contact me at LnDDave@gmail.com.
"IDEO의 디자인 Thinking"
(Design Thinking from IDEO)
"왜 IDEO는 혁신적인가?"
혁신의 상징, 거대기업들이 끊임없이 배우고자 하는 창의적 사고.
그 중심에는 'Design Thinking'이 있습니다.
IDEO의 사례들과 디자인Thinking의 프로세스를 알아보세요!
창의적인 1%의 비밀노트, Beecanvas 페이스북페이지에서 만나보세요!
- http://facebook.com/beecanvas
슬라이드쉐어에서도 만나보실 수 있습니다.
- https://www.slideshare.net/BeeCanvas
모든 아이디어 발상 테크닉들을 페이지에서 만나보세요!
사진 출처 : https://flic.kr/p/jKqgHD
- Stilte na de brainstorm Impact Hub Amsterdam
원작자 플리커 : https://www.flickr.com/photos/mvonederland/
- MVO Nederland
참고 : http://en.wikipedia.org/wiki/Design_thinking, OPENIDEO
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
The Future Of Work & The Work Of The FutureArturo Pelayo
What Happens When Robots And Machines Learn On Their Own?
This slide deck is an introduction to exponential technologies for an audience of designers and developers of workforce training materials.
The Blended Learning And Technologies Forum (BLAT Forum) is a quarterly event in Auckland, New Zealand that welcomes practitioners, designers and developers of blended learning instructional deliverables across different industries of the New Zealand economy.
Creative Traction Methodology - For Early Stage StartupsTommaso Di Bartolo
How to build a mindset that gets a new product traction? 99% of all startups are forced to give up because they lack traction. As founders are thrilled and captivated to build a product that could change the world - the majority downright neglects to put equal efforts towards how to differentiate in taking the product to market. The difference between those who make it to get traction and the rest lies in the innovator’s mindset.
a new copy testing research tool for measuring advertising effectiveness. A fresh approach to advertising research and communications testing by MM-Eye
Communication Hacks: Strategies for fostering collaboration and dealing with ...All Things Open
Communication Hacks: Strategies for fostering collaboration and dealing with conflict in open source
Presented by Nuritzi Sanchez, GitLab, Inc.
Presented at Open Source 101 2021
Abstract: During this talk, you'll learn about topics like cross-cultural collaboration, giving and receiving feedback, and active listening -- all things that are vital to the health of our open source communities.
After reading many self-help books, watching various TED Talks, and listening to a ton of podcasts, I've condensed my learnings to help you improve your communications skills, deal with conflict, and collaborate better than ever, not only in FOSS, but also everywhere else.
Some techniques, tools and tips for the Empathy phase of Design Thinking.
Content created by Stanford D.School
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.
To view a copy of this license, visit
http://creativecommons.org/licenses/by-nc-sa/3.0/
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
We often think of empathy as an abstract, emotional concept, maybe even see it as a weakness in an organizational context. This presentations suggests that empathy might be our greatest secret weapon to changing our organizations to become higher-performing, more innovative, better places to work, serving happier customers.
From #NowWhat15, http://nowwhatconference.com/
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
Now that your new site is up, it’s the time to think for long-term. Next year, will you still be the only champion for change? Or will everyone from leadership to front-line workers embrace the power of digital? Was this web project just short-term relief work to solve itchy problems, or is it part of a pattern of thoughtful, iterative growth? Discover tools, approaches and facilitation tactics to help transform your organization into a culture of digital excellence.
This is an abbreviated version of a presentation given as part of a Residency program for graduate education students earning their Superintendent's letter.
How can we build more effective interactivity into our self-paced elearning programs without blowing our budgets or completely boring our learners with lots of clicky-clicky bling-bling? In this presentation, Kineo explores some simple ways to build in better interactivity, showcasing lots of examples along the way.
This Powerpoint offers ways libararies can promote their digital collections and library services through word of mouth marketing. Content is adapted from the book Contagious by Jonah Berger
Handout for "Proven Presentation Techniques", an InfoComm approved workshop b...Thomas Zangerle
This workshop will show you how you can transform your ideas into convincing interactive presentations. The most important elements of successful presentations, training sessions and meetings are straightforward to name, but not always quite so easy to implement. It's essential for the presenter to capture and maintain the attention of the audience, to present effectively, create interest, encourage excitement and to captivate the participants. In this training session we will explore how you can increase understanding and retention in a presentation. You will receive background information based on scientific research, about improving communication techniques and about the workings of the brain. You will also see examples of best practices, effective communication, and presentation designs, all of which contribute to the creation of long-lasting impressions.
Understanding people comes in a lot of flavors. An uncommon flavor is understanding people deeper than explanations and opinions. It's getting inside people’s minds to see how they achieve their larger human intentions and purposes without reference to your organization. The goal is to allow for later inspiration that represents the complicated inner world of people's approaches, rather than being constrained by existing systems and conventions.
After re-framing the problem as if your organization does not exist, you come back to reality with deeper understanding that influences your solutions.
Indi will define this deeper understanding, outline how collect the data, and show how to curate the knowledge in a depiction of the reasoning-patterns (mental model diagrams) and the thinking-styles (behavioral audience segments).
I am a graphic and branding designer and often host workshops on how to build an effective brand strategy. Here are some slides I prepared for a workshop hosted with Copywriter and strategist Ihunna Eberendu of 2ndwindpro; I have taken out her slides so this deck focusses on visuals alone.
How can you broaden your sphere of influence within the field of human-computer interaction? You can start by building your muscles! Steve will take a look at some fundamental skills that underlie the creation and launch of innovative goods and services. He will discuss the personal skills that he considers to be “the muscles of innovators” and the ways you can build these important muscles, including noticing, understanding cultural context, maintaining exposure to pop culture, synthesizing, drawing, wordsmithing, listening, and prototyping. Along the way, he will demonstrate how improving these powerful skills will equip you to lead positive change.
Hack the Mind: Using Psychology to Boost Your FundraisingBloomerang
https://bloomerang.co/resources/webinars/
Jarrett Way will give you a new understanding of the subtle, predictable, and (often) irrational ways donors think. And you’ll have concrete ways to apply these great “brain hacks” to your organization.
My Reflection Of Art
Essay on the power of positive thinking
Critical Thinking Reflection Essay
Design Thinking Essay examples
Six Thinking Hats Essay
Introspection Essay
Essay on Critical Thinking
Creative and Critical Thinking Essay
The Digital Technology Startup Ecosystem in Chicago
Emotional Design
1. Emotional Design
How to create & encourage emotional connections using design
A talk by: Christina A. Brodbeck, Co-Founder of theicebreak, an app for couples.
@jellyfishbloom
2. First, A Little Story to Start Things Off
So, the other day I was in Starbucks and this woman’s cell
phone started to ring and play a very loud ring tone…
♪♫♬♩♪♭♮♫
3. And the ring tone was Celine Dion
It was “My Heart Will Go Own” from Titanic (yes, really)
Some people groaned
Some people were visibly chuckling
My friend said “Really, Celine Dion?”
Some people (like me) were reminded of happy
memories (it so happens my first ever “real date” was
watching Titanic)
4. Your product is a Celine Dion ring tone
Everyone who interacts with it has some sort of an
emotional reaction to it
5. Part I: How to create the
emotional response you want
6. Emotional Design is not a new idea
It’s just that traditionally we cared more about “does it
work” than “does it connect.” But you need to care
about both.
In 2005 Donald Norman wrote a book called “Emotional
Design” and he talked about a theory….that all good
designs appeal to users on 3 levels:
visceral, behavioral, and reflective
You need to think about all 3 levels!
7. Visceral: Your gut reaction
Not based on reason
Influenced by: texture, sound, look-and-feel
8. Behavioral: How you interact with it
For example -- Is it usable?
Influenced by: effectiveness, how it functions
9. Reflective: What it means to you
For example – Does it trigger memories?
Influenced by: self image, nostalgia
10. Since we’re in Chicago…
Take a minute…and think of one of your
favorite “Chicago” brands or products
11. For me: Vienna Beef Hot Dogs
I’m from Chicago, and live in California. I miss them.
Really hard to get in San Francisco.
Reflective: Brings back great memories of high school.
Visceral: The texture. Harder casing than most hog dogs.
Behavioral: Very effective. Fills me up & tasty.
12. How to Step 1: Personify Your Design & Brand
Try this personification exercise. Answer these questions
and collage it: …Your product walks into a bar
Q. Are they male or female? What age are they?
Q. What are they wearing? What shoes, pants, dress?
Q. What’s their pickup line to “close” or “sell” someone?
Q. 3 words that someone at the bar would use to describe
them?
This exercise establishes what emotions you want your product
to evoke.
13. How to Step 2: Figure Out Your Core
Demographic & Design for Them
Like Celine Dion, your product isn’t going to appeal to
everyone, but find out who it does appeal to.
Does your design & brand resonate with them? Test it
with various groups of people.
If not, who does it resonate with?
You need to be willing to change your assumptions.
14. Real World Example: theicebreak
In our initial closed beta of 80 people we found that
theicebreak was resonating most with non-techies and
non-early adopters. It was appealing to people with
more traditional values.
So we decided to design for them.
Success: Today 81% of our users are
from outside of CA and NY…places
where generally people are more
traditional.
15. Color Choice
Pick a palette that appeals to your demographic and
their geographic location
Red: love, anger, passion, emergency, importance
Orange: happiness, joy, youth, warning
Yellow: optimisim, intelligence, positivity
Green: money, sterile, safety, harmony
Blue: peace, calm, trust, dependability, cold, aloof
Purple: creativity, luxury, sophistication, seriousness
Black: elegance, professionalism, sadness
White: Cleanliness, dependability, trust, innocence
16. Tone & Language
Language: You want to talk with your users not to you
users
Conversational speech makes users feel relaxed, at ease, and
natural
Small doses of humor makes people feel comfortable (like
Freddie the Mailchimp mascot)
17. Design a Personal Relationship with Your Users
Give it a personal touch
Sign outgoing emails from the founder, ceo, or team (example:
Pinterest)
Highlight your team and their personalities as features on your
blog, site, or app
Highlight and feature users on your blog, site, or app
18. Turn Negative Experiences Into Positive Ones
Intercept what could be perceived as bad and spin it as
good
Example: Hootsuite. When not updating/syncing Hootsuite
shows their mascot owl being asleep.
Instead of wondering why it’s not updating, users are given
information and an action they can take via a cute owl
19. Tell a Relatable Story, Not Just the Facts
Package facts and data so the user gets a result they can
relate to instead of just a bunch of random information
Tell them what the data means, and how it applies to
their lives
Examples: Weight loss sites. (Instead of just showing them a
chart with the pounds lost, tell them “Congrats! You’ve lost 30
pounds. Just 10 more to go”)
20. Make it Familiar
Use familiar icons and terms people already have a
connection with
Example: iPhone phone icon
Makes people feel comfortable, relaxed, and brings back
memories
21. Use “Aspirational” Photographs
Sell users their dream. Use photos to spark emotions of
what they aspire to want or be, but don’t have
The fashion industry knows this well.
Example: Vayable – travel site
Large photo on the front page of a travel experience you
would love to go on someday
22. Part II: How to design products
where users tell you how they feel
Your product = user’s emotions.
(Difference – Part I: You tell them
how to feel. Part II: They tell you
how they feel)
23. We’ve Moved into The Emotional Web
Trend: The Internet has moved beyond tools for functional
need, and instead into tools for self-actualization and
esteem
Maslow’s Hierarchy of Needs
Facebook
Linkedin
Amazon
24. Give Users Tools to Be Creative
Let users show you how they feel through creation and
curation
This gives you insight into their emotions
Examples: Instagram (filters), Viddy
(music, filters), Stupeflix (editing tools), Pinterest (Curation)
25. Use Time-Relevant Prompts
This way you can find out how someone is feeling at a
precise moment, which generates more data for you.
Examples: Karma – smart days, Facebook – friend got
married say congratulations, just-in-time feedback
popups
26. Use Minimal UI
Make the UI more about the user than the product. Your
UI should fade into the background. Let the user stand
out.
This way you find out what’s important to them and how
they feel about things, by what the user showcases.
Examples: Evernote Clearly – what they
highlight, Pinterest – what’s on their board
27. Make them Feel Safe & Secure
In safe spaces, people give more freely of their emotions.
Then they will tell you how they feel.
Example: theicebreak (intimate data = anonymous
identities, which encourage honest answers)
Success: 74% of users say theicebreak
has helped their relationship. Overall
happiness of our users has increased
by 10%