A recent art school graduate is unsure of career opportunities after graduation. She enjoys her current work in video and photography but is anxious about job prospects. Potential solutions include: 1) Developing a tool to help her identify career opportunities that match her skills in video/photography. 2) Forming an online collective with other graduates to share resources and pursue creative projects. 3) Opening a museum with fellow graduates to continue creative work and develop new skills.

1. Design Thinking
Assignments

2. ASSIGNMENT 1: EMPATHY MAP
Student about working after her study

3. Profile student
• 23 years old
• Royal Academy of Art
• Specializes in video and photo art
• Currently in her last year so within a year she
has to enter the job market.

4. What she says
• “I don’t think about work, I just like what I do now.”
• “When I have to, I’ll work in a restaurant for a while and do my
videoprojects en photography by the side.”
• “Lots of study-friends have trouble finding work after they’re done
so I don’t need to finish on a rush.”
• “I like my current life, and I’m not sure that I’ll have that kind of life
when I’m working.”
• “I don’t have a clear view of what kind of work I can do.”
• “I probably will work as a Camjo (camera journalist).”
• “I don’t like working for a boss – I’m too independent for that.”
• “I dream of making documentaries where just the pictures will tell
the story, so no voice is required.”
• “I get a little depressed when I look at job sites.”
• “I’m afraid that in ten years I’ll think: is this all?”

5. What she does
• She talks to jobadvisors at her college.
• She works parttime in a restaurant.
• She edits video’s for festivals on a voluntary basis.
• She manages her own channel on Youtube and Vimeo.
• She always carries a camera with her.
• She takes pictures of details.
• She sells photo’s.
• She likes it when people look at her pictures and video’s
• She gets really enthusiastic when telling about pictures and
video’s.
• She only looks at jobs in video and photography. But even
that only occasionally.

6. What she thinks
• She thinks that she won’t make a lot of money.
• She thinks that money is not that important for her.
• She thinks that her job has to be in line with her
current study.
• She thinks that an opportunity will arise when she
finishes her study.
• She thinks that she has to find a job by herself.
• She thinks she knows what she knows what she wants
when she sees it.
• She thinks that her first job will be satisfactory.

7. What she feels
• She feels confident that she will find a job she likes.
• She feels confident about her skills as a filmmaker and
photographer.
• She feels impatient about the future but at the same
time feels anxious about it.
• She doesn’t know where to begin and what to expect.
• She hopes that someone will notice her, so she doesn’t
need to do something.
• She knows she should do more jobseeking but she’s a
little afraid to be rejected.

8. Problem statement
A free-spirited, enthusiast, dreamy, romantic
and talented art-student that knows a lot about
video, photography but also about social
media, publisking on the web, design and sales
needs a way to get a clear picture of what all her
opportunities are on the job market because her
current scope is based on her study which is too
narrow. Because her scope is too narrow she
gets demotivated and anxious.

9. ASSIGNMENT 2: IDEATE

10. Obvious solutions (1)
1. Tool to see chances on the job market.
2. Tool to see which jobs are right for you with your skills.
3. Job creator for video and photography art students
4. Organize a job event
5. Give her personal job counsel
6. Give her a lot of money so she doesn’t have to worry about
money anymore and can choose to do whatever she likes.
7. A jobsite for art jobs and related jobs.
8. Ask a lot of people to give her a job
9. Introduce her to the right people
10. Convince her to take a crappy job
11. Get her a traineejob and let her grow

11. Obvious solutions (2)
1. Start your own company
2. Let her ask family and friends to get her a job
3. Use social media to put yourself in the spotlight
4. Fake interest in her from company’s so her confidence gets a boost (but
don’t let her find out because in that case this probably has an opposite
effect).
5. Start jobhunting before graduating
6. Make a list of jobs that people with the same background do
7. Write down your skills and compare them with needed skills on the job
market
8. Look for possibilities outside your branche but still related to your skills
9. Participate for free in a big project to get more experience
10. Make clear what you absolutely never want to do
11. Make clear what you really want to do

12. 5 year old
1. Let her parents support her so she can look for a meaningful job in the
meanwhile.
2. Go to a business district and ask every company if they have a job for you.
3. Don’t take no for an answer when people say they don’t have a job.
4. Learn how to apply with your skills
5. Apply with friends
6. Make a list of everything your good at and compare with skills you need for
different jobs.
7. Just convince yourself that everything will work out well
8. Ask the goverment if they can help you out – look for programs from the
government which will support you.
9. Stand out by making a big hamburgersign where you write down the job you are
looking for.
10. Put your ressemea on all job sites you can find.
11. Exaggerate your current experience.

13. Unlimited budget
1. Give everyone in the country the job that he/she wants.
2. Give her assigments so she does work already
3. Start a competitor for Youtube or other videosites.
4. Postpone your decision by doing another study.
5. Do some work for free for an employer you want to work for, so
he’ll know you when he wants to hire someone.
6. Make a portfolio and send this to everyone who might be
interested.
7. Move to a country that’s really interested in people like you.
8. Create an exposition (in a gallery) for your videos and
photography.
9. Start your own museum with other art students who don’t find
their dreamjob.

14. Limited budget
1. Find someone who has your dreamjob and ask him/her if you can help him/her
out.
2. Get a random job that makes some money but doesn’t take a lot of effort do
perform. Make from art (video and photography) your hobby.
3. Talk to people who are trying to get a job after their studies so you get a realistic
picture.
4. Visit places where potential employers hang out.
5. Apply for subsidies for artists.
6. Go to open art events and show what you can do.
7. Get an unemployment fee, live like a monk, but do the things you want to do.
8. Get together with other people from the study and form a collective where you
spread the risk.
9. Have a tool which can help you form this kind of collectives.
10. Make this tool also suitable for the formation of international, online collectives.
11. Ask gallery’s if you can exposite your art there.
12. Find out about jobprograms at the art college.
13. Ask your friends an family for assignments.

15. Most practical idea
Have a tool that shows you which jobs are
possible for you.
Why? This would help to see where the chances
are so someone can find a job which suites her.

16. Most disruptive idea
Have a tool which can help art students that are
just graduated to form international, online
collectives.
Why? Because collectives are at this moment
primarily local. They’re tied to a place. This
would make entirely different art collectives
possible thus creating interesting perspectives
for just graduated art students.

17. Idea that I like
Create your own museum with other art
students who didn’t find their dreamjob. This
way creativity keeps flowing and it’s also a way
to build up some other skills.