A 23-year old student at the Royal Academy of Art specializing in video and photo art is in her last year of study. She enjoys her current work but is unsure of career opportunities after graduating. While she dreams of making documentaries using only images, she lacks a clear view of potential jobs and gets discouraged when looking at job sites. She needs help developing a broader understanding of career options that match her skills in video, photography, and social media to alleviate her anxiety about the future.

1. Empathy Map
Student about working after
her study

2. Profile student
• 23 years old
• Royal Academy of Art
• Specializes in video and photo art
• Currently in her last year so within a year she
has to enter the job market.

3. What she says
• “I don’t think about work, I just like what I do now.”
• “When I have to, I’ll work in a restaurant for a while and do my
videoprojects en photography by the side.”
• “Lots of study-friends have trouble finding work after they’re done
so I don’t need to finish on a rush.”
• “I like my current life, and I’m not sure that I’ll have that kind of life
when I’m working.”
• “I don’t have a clear view of what kind of work I can do.”
• “I probably will work as a Camjo (camera journalist).”
• “I don’t like working for a boss – I’m too independent for that.”
• “I dream of making documentaries where just the pictures will tell
the story, so no voice is required.”
• “I get a little depressed when I look at job sites.”
• “I’m afraid that in ten years I’ll think: is this all?”

4. What she does
• She talks to jobadvisors at her college.
• She works parttime in a restaurant.
• She edits video’s for festivals on a voluntary basis.
• She manages her own channel on Youtube and Vimeo.
• She always carries a camera with her.
• She takes pictures of details.
• She sells photo’s.
• She likes it when people look at her pictures and video’s
• She gets really enthusiastic when telling about pictures and
video’s.
• She only looks at jobs in video and photography. But even
that only occasionally.

5. What she thinks
• She thinks that she won’t make a lot of money.
• She thinks that money is not that important for her.
• She thinks that her job has to be in line with her
current study.
• She thinks that an opportunity will arise when she
finishes her study.
• She thinks that she has to find a job by herself.
• She thinks she knows what she knows what she wants
when she sees it.
• She thinks that her first job will be satisfactory.

6. What she feels
• She feels confident that she will find a job she likes.
• She feels confident about her skills as a filmmaker and
photographer.
• She feels impatient about the future but at the same
time feels anxious about it.
• She doesn’t know where to begin and what to expect.
• She hopes that someone will notice her, so she doesn’t
need to do something.
• She knows she should do more jobseeking but she’s a
little afraid to be rejected.

7. Problem statement
A free-spirited, enthusiast, dreamy, romantic
and talented art-student that knows a lot about
video, photography but also about social media,
publisking on the web, design and sales needs a
way to get a clear picture of what all her
opportunities are on the job market because her
current scope is based on her study which is too
narrow. Because her scope is too narrow she
gets demotivated and anxious.