Assignment 1
Deadline: 04/03/2020 @ 23:59
Course Name: Entrepreneurship and Small Business
Instructions:
· : Students must mention question number clearly in their answer.
· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
· Use Saudi Electronic University academic writing standards and APA style guidelines
· Support your submission with further scientific references.
· Minimum words are 550
Download the article, read it carefully and answer the following questions in your own words:
Assignment Questions:
1. Critically analyze the Problems faced by the young entrepreneurs and strategies to overcome those problems.
2. Discuss the challenges of PKC as an aggregator business and the scope of what PKC can do in the future to strengthen its position.
3. Discuss the various marketing management issues such as segmenting, targeting and positioning?
Assignment 1
Dead
line: 0
4
/
03
/20
20
@ 23:59
Course Name:
Entrepreneurship and Small Business
Instructions
:
·
:
Students must mention question number clearly in their answer.
·
Avoid plagiarism
, the work should be in
your own words
, copying from
students or
other resources without proper referencing
will result in
ZERO
marks. No exceptions.
·
All answered must be typed using
Times New Roman (size 12, double
-
spaced)
font
. No pictures
containing text will be accepted and will be
considered plagiarism).
·
Use Saudi
Electronic University
academic writing standards and APA style
guidelines
·
Support your submission with further scientific references
.
·
M
inimum
words
are
550
Download the article, read it carefully and answer the follow
ing questions in your
own words:
Assignment Questions:
1.
Critically analyze the Problems faced by the young entrepreneurs and strategies to
overcome those problems.
2.
Discuss the
challenges of PKC as an aggregator
business and the scope of what PKC
can do in the future to strengthen its position.
3.
Discuss the various marketing management issues such as segmenting, targeting and
positioning
?
Assignment 1
Deadline: 04/03/2020 @ 23:59
Course Name: Entrepreneurship and Small Business
Instructions:
: Students must mention question number clearly in their answer.
Avoid plagiarism, the work should be in your own words, copying from
students or other resources without proper referencing will result in ZERO
marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-
spaced) font. No pictures containing text will be accepted and will be
considered plagiarism).
Use Saudi Electronic University academic writing standards and APA style
guidelines
Support your submission with f.
This edition features a handful of India's Most Popular Franchises to Follow that are leading us into a better future
Read More: https://www.insightssuccess.in/most-popular-franchises-to-follow-in-2023-june2023/
ProJecT RePorT On BuYinG behAvioR of CusTomerS In BiG BazAaRSonu Sah
The Project Report is duly outcome of my hardwork for the future Viewers/Reader who is in the need to make the project report as their partial fulfillment for their academic purpose from where you can get the idea about the Big Bazaar and the Consumer Buying Behavior. Please do Like and Share if you find it fruitful.
This document provides an analysis of branding practices for small businesses. It defines branding and discusses its objectives such as differentiating products and establishing credibility. Small businesses face challenges like lack of financing and marketing support. Their branding differs from large companies in focusing on digital strategies like websites, SEO, social media and word-of-mouth. The document uses the example of Nainital Momos, a small food business that grew from a street cart to a restaurant chain through effective branding techniques.
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This document is a project report submitted by Sai Srinivas Kotni to the Indian Institute of Technology in Kharagpur, India to fulfill requirements for a Master of Business Administration degree. The report analyzes customer care services across the e-commerce industry in India, with a focus on benchmarking Snapdeal's services against its competitors. The report includes a literature review on different business models, a description of the project scope and methodology, results from a questionnaire assessing customer perceptions of major e-commerce sites, and conclusions and recommendations.
Zapzhoop is an ecommerce company that started in 2012 with the goal of being India's largest online retailer. It operates an online shopping portal that offers domestic and international products across various categories like books, electronics, apparel and more. The company aims to provide affordable prices, fast delivery, a great customer experience and unique product selections on its website.
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
The document provides an overview of customer relationship management at Big Bazaar, an Indian retail chain. It discusses trends in the Indian retail industry, including the rise of organized retail and department stores. It also analyzes factors affecting retail marketing such as government policies, consumer behavior, real estate development, and manufacturers. Overall, the document outlines how Big Bazaar manages customer relationships in the context of the evolving Indian retail sector.
Hometown is a retail brand owned by Future Group that sells home furnishings and decor. It aims to make homemaking enjoyable for customers. To meet business goals and customer needs, Hometown must acquire and develop talent.
For talent acquisition, Hometown has a rigorous recruitment process involving multiple interviews to identify the best candidates for open roles. Talent development involves training employees to perform their roles and evaluating performance for bonuses or promotions. Hometown works to attract and retain talent through competitive pay, a good work environment, and opportunities for career growth.
This edition features a handful of India's Most Popular Franchises to Follow that are leading us into a better future
Read More: https://www.insightssuccess.in/most-popular-franchises-to-follow-in-2023-june2023/
ProJecT RePorT On BuYinG behAvioR of CusTomerS In BiG BazAaRSonu Sah
The Project Report is duly outcome of my hardwork for the future Viewers/Reader who is in the need to make the project report as their partial fulfillment for their academic purpose from where you can get the idea about the Big Bazaar and the Consumer Buying Behavior. Please do Like and Share if you find it fruitful.
This document provides an analysis of branding practices for small businesses. It defines branding and discusses its objectives such as differentiating products and establishing credibility. Small businesses face challenges like lack of financing and marketing support. Their branding differs from large companies in focusing on digital strategies like websites, SEO, social media and word-of-mouth. The document uses the example of Nainital Momos, a small food business that grew from a street cart to a restaurant chain through effective branding techniques.
BENCHMARK CUSTOMER CARE SERVICE ACROSS E-COMMERCE INDUSTRYSai Srinivas Kotni
This document is a project report submitted by Sai Srinivas Kotni to the Indian Institute of Technology in Kharagpur, India to fulfill requirements for a Master of Business Administration degree. The report analyzes customer care services across the e-commerce industry in India, with a focus on benchmarking Snapdeal's services against its competitors. The report includes a literature review on different business models, a description of the project scope and methodology, results from a questionnaire assessing customer perceptions of major e-commerce sites, and conclusions and recommendations.
Zapzhoop is an ecommerce company that started in 2012 with the goal of being India's largest online retailer. It operates an online shopping portal that offers domestic and international products across various categories like books, electronics, apparel and more. The company aims to provide affordable prices, fast delivery, a great customer experience and unique product selections on its website.
•Customer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
•Social Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
The document provides an overview of customer relationship management at Big Bazaar, an Indian retail chain. It discusses trends in the Indian retail industry, including the rise of organized retail and department stores. It also analyzes factors affecting retail marketing such as government policies, consumer behavior, real estate development, and manufacturers. Overall, the document outlines how Big Bazaar manages customer relationships in the context of the evolving Indian retail sector.
Hometown is a retail brand owned by Future Group that sells home furnishings and decor. It aims to make homemaking enjoyable for customers. To meet business goals and customer needs, Hometown must acquire and develop talent.
For talent acquisition, Hometown has a rigorous recruitment process involving multiple interviews to identify the best candidates for open roles. Talent development involves training employees to perform their roles and evaluating performance for bonuses or promotions. Hometown works to attract and retain talent through competitive pay, a good work environment, and opportunities for career growth.
What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?
This document is a project report submitted by Varun Bayla to Dezyne E'cole College on promoting a brand in digital marketing. It includes an introduction to management concepts, Future Group, Future Retail, and Hometown store. It outlines the objectives of the study, strategies used by Future Group for digital marketing, online selling and promotional activities. It also includes a SWOT analysis, recommendations, and conclusion on the internship project conducted at Future Retail to promote their brand through digital marketing.
This document provides an executive summary of a research report on supply chain management and store operations at Pantaloon Retail India Pvt. Ltd. The summary discusses inventory management processes at the company's warehouses and stores, including inward and outward processes. It also examines shortages and damages to inventory at the warehouse and store level. The executive summary identifies problems contributing to shortages and damages and provides recommendations to address these issues.
This document provides an overview of the Indian organized retail industry and Big Bazaar. It discusses the growth of the Indian retail industry, major retailers in India like Pantaloons, Tata Group, RPG Group, Reliance, and AV Birla Group. It also covers retail formats in India like hypermarkets/supermarkets and mom-and-pop stores. The document is a project report on fashion department of Big Bazaar, which is a retail chain owned by Future Retail India Ltd. It includes chapters on the company profile, store organization, and learning experiences from the author's summer training project at Big Bazaar.
How indiamart became rs 250 crore company and leader in b2b marketplace in in...DSIM
What you will find in this case Study?
1) About IndiaMart
2) Idea of B2B Marketplace
3) Business Model
4) Growth and Success Story
5) Marketing Strategy of IndiaMart
6) Social Media Campaigns
The document discusses e-commerce in India. It defines e-commerce as conducting business through electronic means rather than physical means, using computers and mobile devices. Common e-commerce models are B2B, B2C, C2C, and C2B. The evolution of e-commerce in India occurred in waves from 1996-2000 and 2005-2010, driven by factors like internet growth and the success of online travel. Key challenges to e-commerce in India include unclear laws, low customer loyalty, and an urban focus.
- The document discusses 20 small business ideas in India that can be started with Rs. 5 lakh or less.
- Some examples included ultra short-term staffing services for Rs. 1,000, shoe cleaning business for Rs. 7,000, food delivery service for Rs. 15,000, uniform making business for Rs. 20,000 and property management for Rs. 50,000.
- The businesses require varying skills like networking, marketing, sales, management and creativity. Most have break-even periods ranging from 1 month to 1 year and gross profit percentages between 10-50%.
The document is a project report submitted by Rahul Chauhan for their Master's degree. It details Rahul's 6-week internship at Helping Hand Foundation/OM Accounting where they studied digital marketing. The 20 page report includes an executive summary, introduction, company profile, literature review on e-commerce and online advertising trends, objectives, scope of study, data collection from clients in different categories, social media marketing, online display ads, marketing services, digital strategy, email content, findings, and conclusion. Rahul gained knowledge of digital marketing concepts and processes during virtual and field work under expert supervision.
This document provides an overview of Future Retail Limited (Big Bazaar), which is the flagship company of Future Group, India's retail pioneer. It discusses Future Group's vision to deliver everything to every Indian consumer profitably. Big Bazaar was launched in 2001 and is Future Group's most successful venture, operating hypermarkets and retail stores across India. The document also briefly outlines Future Group's mission, employee benefits, and SWOT analysis.
The Student Kirti khandelwal is a Final Year Student of Dezyne E' cole college doing her BBA. This Project has been undertaken by the Student during her Summer Internship at Future Group,Home Town. The Topic of her Internship is Customer Relationship & Services.
Employee satisfaction a study on spar hypermarketsSalmaliDutta
This document provides an introduction and overview of a project report on employee satisfaction at SPAR Hypermarkets in Banjara Hills, Hyderabad. It includes details about the scope of the study, objectives to measure employee satisfaction levels and identify factors influencing satisfaction or dissatisfaction. The methodology section describes the research design as descriptive and quantitative in nature, involving primary data collection through structured interviews of SPAR employees. The document provides context on the retail industry in India and an overview of the role of information technology in retail operations and customer interfacing.
Prettysecrets.com- A Women Fashion Ecommerce Private LimitedAnkur Suyal
This is one of my internship report with prettysecrets (MTC Ecom Pvt Ltd),Mumbai. Although I didn't have any specific project, I have worked on different areas. During my internship, I worked on three different small projects and hence, the above report contains those study.It was a great experience for me. I hope you will like it.
Big bazaar customer relationship managementAman Bansal
This document is a project report submitted by Rishi Sharma for the degree of Bachelor of Business Administration from Noida International University. The project focuses on analyzing customer relationship management practices at Big Bazaar, a large retail chain in India. It includes an introduction to CRM and its importance. It also discusses the advantages of CRM for Big Bazaar, such as providing better customer service and increasing revenues. Some challenges in implementing CRM at Big Bazaar are inaccurate product information, lack of product knowledge among sales staff, and difficulties in updating pricing and product details. The report aims to assess how CRM influences customer satisfaction levels and the store's overall success.
0601027 analysis of customer relationship managementSupa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
Indian retail will continue to offer exciting and lucrative job opportunities. View to know more about the bright career prospects and diverse opportunities.
0601057 analysis of customer feedback for the study of Supa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This document provides an analysis of damage management at Big Bazaar, a large retail chain in India. It includes an introduction to Big Bazaar and its parent company Future Group. The document then discusses the objectives of the study, processes for inward and outward inventory, ordering, identifying damage and reasons for damage. It also covers control methods for damage and recommendations. The overall purpose is to properly manage inventory and reduce damage to enhance sales and profits for the organization.
This document is an excerpt from a letter from Pope Innocent IV to King Henry III of England in 1245 appealing for support of a crusade in response to the sacking of Jerusalem by Khwarezmian forces. While intended for the English king, the accompanying letter to King Louis IX of France likely contained similar content, language, and appeals. The letter discusses finances and indulgences for the crusade and places the pope in a difficult position with rising hostility between the Holy Roman Empire and papacy.
This document provides an overview of IndiaMart Intermesh Ltd, which operates IndiaMart.com, the largest online B2B marketplace in India. It discusses the company's founding in 1996 and growth over time. Key points include that IndiaMart introduced free listing and queries to help SMEs, became profitable within 6 months of launching, and has received several awards. The document outlines IndiaMart's mobile apps, websites, leadership team, and organizational hierarchy. It also defines online business, offline business, and e-business while listing their key benefits and capabilities.
A structural approach for a conceptual business plan "Self Laundry"Sejal Nahar
1. Introduction
1.1 What is self laundry?
In today’s scenario, it is very hard for the people to get their cloths washed cleanly or they have to pay a lump sum amount for the same.
Self-laundry is a concept which provides the target customers a decorum where they can wash their clothes with minimum amount to be spent on.
Self-laundry is a plan of business where customers can use the washing machines and pay a very little amount to get the same thing done.
1.2 Why have we thought about this concept?
In general, we see many people around who are either students in collage or coaching, or bachelors who find it very difficult to wash their clothes cleanly due to lack of time.
For improving their management on studies, extra-curricular activities and other stuffs its very important to manage the time accordingly. Self-laundry is a concept which uses minimum amount of time which will help them concentrate on their studies.
It is a very tedious task for a person who is living away from his/her family to invest extra time in daily routine work and that’s where self-laundry concept will help them to get some spare time.
1.3 Who is our target customer?
1.3.1 Bachelors
1.3.2 Corporate employees
1.3.3 College students
1.3.4 EEA audience
1.3.5 Limited earning families
1.4 What service are we providing precisely?
A service where washing clothes would not be boring activity for any individual as the service wew are looking forward to would take lesser amount of time than washing clothes yourself.
The service provides dedicated washing machines to each individual who is willing to wash their clothes and save a good amount of time.
Assignment 1 Dealing with Diversity in America from Reconstructi.docxdeanmtaylor1545
Assignment 1: Dealing with Diversity in America from Reconstruction through the 1920s
For History 105: Dr. Stansbury’s classes (6 pages here)
Due Week 3 and worth 120 points. The formal deadline is Monday at 9am Eastern time, Jan. 21. But, due to the King holiday, no late penalty will be imposed if submitted by the end of Jan. 22.
[NOTE ON ECREE: The university is adopting a tool, called ecree for doing writing assignments in many classes. We will be using the ecree program for doing our papers in this class. More instructions on this tool will be posted. You are welcome to type your paper in MS-Word as traditionally done—and then to upload that file to ecree to revise and finish it up. Or, as we suggest, you may type your paper directly into ecree. When using ecree, you should use CHROME as your browser. As posted: “Please note that ecree works best in Firefox and Chrome. Please do not use Internet Explorer or mobile devices when using ecree.”]
BACKGROUND FOR THE PAPER: After the Civil War, the United States had to recover from war, handle western expansion, and grapple with very new economic forms. However, its greatest issues would revolve around the legacies of slavery and increasing diversity in the decades after the Civil War. In the South, former slaves now had freedom and new opportunities but, despite the Reconstruction period, faced old prejudices and rapidly forming new barriers. Immigrants from Europe and Asia came in large numbers but then faced political and social restrictions. Women continued to seek rights. Yet, on the whole, America became increasingly diverse by the 1920s. Consider developments, policies, and laws in that period from 1865 to the 1920s. Examine the statement below and drawing from provided sources, present a paper with specific examples and arguments to demonstrate the validity of your position.
Topic and Thesis Statement—in which you can take a pro or con position:
· Political policies and movements in the period from 1865 to the 1920s generally promoted diversity and “the melting pot” despite the strong prejudices of a few. (or you can take the position that they did not). Use specific examples of policies or movements from different decades to support your position.
After giving general consideration to your readings so far and any general research, select one of the positions above as your position—your thesis. (Sometimes after doing more thorough research, you might choose the reverse position. This happens with critical thinking and inquiry. Your final paper might end up taking a different position than you originally envisioned.) Organize your paper as follows with the four parts below (see TIPS sheet and TEMPLATE also), handling these issues:
1. The position you choose —or something close to it—will be the thesis statement in your opening paragraph. [usually this is one paragraph with thesis statement being the last sentence of the paragraph.]
2. To support your position, use thre.
Assignment 1 Why are the originalraw data not readily us.docxdeanmtaylor1545
Assignment 1
:
Why are the original/raw data not readily usable by analytics tasks? What are the main data preprocessing steps? List and explain their importance in analytics.
Refer to Chapter 3 in the attached textbook:
Sharda, R., Delen, D., Turban, E. (2020). Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support 11E.
ISBN: 978-0-13-519201-6.
Discuss the process that generates the power of AI and discuss the differences between machine learning and deep learning.
Requirement:
****Separate document for each assignment.****
Minimum 300-350 words. Cover sheet, abstract, graphs, and references does not count.
Add references separately for each assignment question.
Double Spaced and APA 7th Edition Format
No plagiarized content please! Attach a plagiarized report.
Check for spelling and grammar mistakes!
$5 max. Please bid if you agree.
Assignment 2
:
What are the privacy issues with data mining? Do you think they are substantiated?
Refer to Chapter 4
in the attached textbook:
Sharda, R., Delen, D., Turban, E. (2020). Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support 11E.
ISBN: 978-0-13-519201-6.
Requirement:
****Separate document for each assignment.****
Minimum 300-350 words. Cover sheet, abstract, graphs, and references does not count.
Add references separately for each assignment question.
Double Spaced and APA 7th Edition Format
No plagiarized content please! Attach a plagiarized report.
Check for spelling and grammar mistakes!
$5 max. Please bid if you agree.
.
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This document provides an overview of Future Retail Limited (Big Bazaar), which is the flagship company of Future Group, India's retail pioneer. It discusses Future Group's vision to deliver everything to every Indian consumer profitably. Big Bazaar was launched in 2001 and is Future Group's most successful venture, operating hypermarkets and retail stores across India. The document also briefly outlines Future Group's mission, employee benefits, and SWOT analysis.
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Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
This document provides an analysis of damage management at Big Bazaar, a large retail chain in India. It includes an introduction to Big Bazaar and its parent company Future Group. The document then discusses the objectives of the study, processes for inward and outward inventory, ordering, identifying damage and reasons for damage. It also covers control methods for damage and recommendations. The overall purpose is to properly manage inventory and reduce damage to enhance sales and profits for the organization.
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A structural approach for a conceptual business plan "Self Laundry"Sejal Nahar
1. Introduction
1.1 What is self laundry?
In today’s scenario, it is very hard for the people to get their cloths washed cleanly or they have to pay a lump sum amount for the same.
Self-laundry is a concept which provides the target customers a decorum where they can wash their clothes with minimum amount to be spent on.
Self-laundry is a plan of business where customers can use the washing machines and pay a very little amount to get the same thing done.
1.2 Why have we thought about this concept?
In general, we see many people around who are either students in collage or coaching, or bachelors who find it very difficult to wash their clothes cleanly due to lack of time.
For improving their management on studies, extra-curricular activities and other stuffs its very important to manage the time accordingly. Self-laundry is a concept which uses minimum amount of time which will help them concentrate on their studies.
It is a very tedious task for a person who is living away from his/her family to invest extra time in daily routine work and that’s where self-laundry concept will help them to get some spare time.
1.3 Who is our target customer?
1.3.1 Bachelors
1.3.2 Corporate employees
1.3.3 College students
1.3.4 EEA audience
1.3.5 Limited earning families
1.4 What service are we providing precisely?
A service where washing clothes would not be boring activity for any individual as the service wew are looking forward to would take lesser amount of time than washing clothes yourself.
The service provides dedicated washing machines to each individual who is willing to wash their clothes and save a good amount of time.
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Assignment 1: Dealing with Diversity in America from Reconstruction through the 1920s
For History 105: Dr. Stansbury’s classes (6 pages here)
Due Week 3 and worth 120 points. The formal deadline is Monday at 9am Eastern time, Jan. 21. But, due to the King holiday, no late penalty will be imposed if submitted by the end of Jan. 22.
[NOTE ON ECREE: The university is adopting a tool, called ecree for doing writing assignments in many classes. We will be using the ecree program for doing our papers in this class. More instructions on this tool will be posted. You are welcome to type your paper in MS-Word as traditionally done—and then to upload that file to ecree to revise and finish it up. Or, as we suggest, you may type your paper directly into ecree. When using ecree, you should use CHROME as your browser. As posted: “Please note that ecree works best in Firefox and Chrome. Please do not use Internet Explorer or mobile devices when using ecree.”]
BACKGROUND FOR THE PAPER: After the Civil War, the United States had to recover from war, handle western expansion, and grapple with very new economic forms. However, its greatest issues would revolve around the legacies of slavery and increasing diversity in the decades after the Civil War. In the South, former slaves now had freedom and new opportunities but, despite the Reconstruction period, faced old prejudices and rapidly forming new barriers. Immigrants from Europe and Asia came in large numbers but then faced political and social restrictions. Women continued to seek rights. Yet, on the whole, America became increasingly diverse by the 1920s. Consider developments, policies, and laws in that period from 1865 to the 1920s. Examine the statement below and drawing from provided sources, present a paper with specific examples and arguments to demonstrate the validity of your position.
Topic and Thesis Statement—in which you can take a pro or con position:
· Political policies and movements in the period from 1865 to the 1920s generally promoted diversity and “the melting pot” despite the strong prejudices of a few. (or you can take the position that they did not). Use specific examples of policies or movements from different decades to support your position.
After giving general consideration to your readings so far and any general research, select one of the positions above as your position—your thesis. (Sometimes after doing more thorough research, you might choose the reverse position. This happens with critical thinking and inquiry. Your final paper might end up taking a different position than you originally envisioned.) Organize your paper as follows with the four parts below (see TIPS sheet and TEMPLATE also), handling these issues:
1. The position you choose —or something close to it—will be the thesis statement in your opening paragraph. [usually this is one paragraph with thesis statement being the last sentence of the paragraph.]
2. To support your position, use thre.
Assignment 1 Why are the originalraw data not readily us.docxdeanmtaylor1545
Assignment 1
:
Why are the original/raw data not readily usable by analytics tasks? What are the main data preprocessing steps? List and explain their importance in analytics.
Refer to Chapter 3 in the attached textbook:
Sharda, R., Delen, D., Turban, E. (2020). Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support 11E.
ISBN: 978-0-13-519201-6.
Discuss the process that generates the power of AI and discuss the differences between machine learning and deep learning.
Requirement:
****Separate document for each assignment.****
Minimum 300-350 words. Cover sheet, abstract, graphs, and references does not count.
Add references separately for each assignment question.
Double Spaced and APA 7th Edition Format
No plagiarized content please! Attach a plagiarized report.
Check for spelling and grammar mistakes!
$5 max. Please bid if you agree.
Assignment 2
:
What are the privacy issues with data mining? Do you think they are substantiated?
Refer to Chapter 4
in the attached textbook:
Sharda, R., Delen, D., Turban, E. (2020). Analytics, Data Science, & Artificial Intelligence: Systems for Decision Support 11E.
ISBN: 978-0-13-519201-6.
Requirement:
****Separate document for each assignment.****
Minimum 300-350 words. Cover sheet, abstract, graphs, and references does not count.
Add references separately for each assignment question.
Double Spaced and APA 7th Edition Format
No plagiarized content please! Attach a plagiarized report.
Check for spelling and grammar mistakes!
$5 max. Please bid if you agree.
.
Assignment 1 Refer to the attached document and complete the .docxdeanmtaylor1545
Assignment 1
:
Refer to the attached document and complete the following sections from the document (highlighted in yellow):
Policy 1.1
Policy Statement Section Overview
Policy 1.2
Policy Statements Contents
Requirement:
·
****Separate word document for each assignment****
· Minimum 300-350 words. Cover sheets, abstracts, graphs, and references do not count.
·
Add references separately for each assignment question.
·
Strictly follow APA style. Length – 2 to 3 paragraphs.
·
Sources: 2 References to Support your answer
· No plagiarized content please! Attach a plagiarized report.
· Check for spelling and grammar mistakes!
· $5 max. Please bid if you agree.
.
Assignment 1
:
Remote Access Method Evaluation
Learning Objectives and Outcomes
Ø
Explore and assess different remote access solutions.
Assignment Requirements
Discuss which of the two remote access solutions
, virtual private networks (VPNs) or hypertext transport protocol secure (HTTPS),
you will rate as the best.
You need to make a choice between the two remote access solutions based on the following features:
Ø Identification, authentication, and authorization
Ø Cost, scalability, reliability, and interoperability
Requirement:
·
****Separate word document for each assignment****
· Minimum 300-350 words. Cover sheet, abstract, graphs, and references do not count.
·
Add reference separately for each assignment question.
·
Strictly follow APA style. Length – 2 to 3 paragraphs.
·
Sources: 2 References to Support your answer
· No plagiarized content please! Attach a plagiarized report.
· Check for spelling and grammar mistakes!
· $5 max. Please bid if you agree.
Assignment 2
:
Discuss techniques for combining multiple anomaly detection techniques to improve the identification of anomalous objects. Consider both supervised and unsupervised cases.
Requirement:
·
****Separate word document for each assignment****
· Minimum 300-350 words. Cover sheet, abstract, graphs, and references do not count.
·
Add reference separately for each assignment question.
·
Strictly follow APA style. Length – 2 to 3 paragraphs.
·
Sources: 2 References to Support your answer
· No plagiarized content please! Attach a plagiarized report.
· Check for spelling and grammar mistakes!
· $5 max. Please bid if you agree.
Assignment 3
:
Refer to the attached “Term Paper for ITS632(1)” for assignment.
Requirements
:
·
****Separate word document for each assignment****
· Minimum 6 pages. Cover sheet, abstract, graphs, and references do not count.
·
Add reference separately for each assignment question.
·
Strictly follow APA style.
·
Sources: 3-5 References
· No plagiarized content please! Attach a plagiarized report.
· Check for spelling and grammar mistakes!
· $30 max. Please bid if you agree.
.
Assignment 1 Inmates Rights and Special CircumstancesCriteria.docxdeanmtaylor1545
Assignment 1: Inmates Rights and Special Circumstances
Criteria
Unacceptable
Below 60% F
Meets Minimum Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
1. Analyze the legal mechanisms in which an inmate can challenge his or her confinement. Support or refute the cost of such challenges to the state and / or federal government. Provide a rationale for your response.
Weight: 30%
Did not submit or incompletely analyzed the legal mechanisms in which an inmate can challenge his or her confinement. Did not submit or incompletely supported or refuted the cost of such challenges to the state and / or federal government. Did not submit or incompletely provided a rationale for your response.
Insufficiently analyzed the legal mechanisms in which an inmate can challenge his or her confinement. Insufficiently supported or refuted the cost of such challenges to the state and / or federal government. Insufficiently provided a rationale for your response.
Partially analyzed the legal mechanisms in which an inmate can challenge his or her confinement. Partially supported or refuted the cost of such challenges to the state and / or federal government. Partially provided a rationale for your response.
Satisfactorily analyzed the legal mechanisms in which an inmate can challenge his or her confinement. Satisfactorily supported or refuted the cost of such challenges to the state and / or federal government. Satisfactorily provided a rationale for your response.
Thoroughly analyzed the legal mechanisms in which an inmate can challenge his or her confinement. Thoroughly supported or refuted the cost of such challenges to the state and / or federal government. Thoroughly provided a rationale for your response.
2. Examine the four (4) management issues that arise as a result of inmates with special needs. Prepare one (1) recommendation for each management issue that effectively neutralizes each concern. Provide a rationale for your response.
Weight: 30%
Did not submit or incompletely examined the four (4) management issues that arise as a result of inmates with special needs. Did not submit or incompletely prepared one (1) recommendation for each management issue that effectively neutralizes each concern. Did not submit or incompletely provided a rationale for your response.
Insufficiently examined the four (4) management issues that arise as a result of inmates with special needs. Insufficiently prepared one (1) recommendation for each management issue that effectively neutralizes each concern. Â Insufficiently provided a rationale for your response.
Partially examined the four (4) management issues that arise as a result of inmates with special needs. Partially prepared one (1) recommendation for each management issue that effectively neutralizes each concern. Partially provided a rationale for your response.
Satisfactorily examined the four (4) management issues that arise as a result of inmates with special needs. Satisfactorily prepare.
Assignment 1 Go back through the business press (Fortune, The Ec.docxdeanmtaylor1545
Assignment 1
Go back through the business press (Fortune, The Economist, BusinessWeek, and so forth and any other LIRN- based articles) and find at least three articles related to either downsizing, implementation of a new technology, or a merger or acquisition. In a minimum of four (4) pages in 7th edition APA formatted paper:
What were the key frontline experiences listed in relation to your chosen change?
How do they relate to those listed in Chapter 4?
Did you identify new ones confronting change managers?
How would you prioritize these experiences?
Do any stand out as “deal breakers”? Why?
What new insights into implementing this type of change emerge from this?
Assignment 2
PA2 requires you to identify a current change in an organization with which you are familiar and evaluate a current public issue about which “something must be done.” In relation to the change issue, think about what sense-making changes might need to be enacted and how you would go about doing this. Assess this in terms of the eight (8) elements of the sense-making framework suggested by Helms Mills and as set out in Table 9.7:
Identity construction
Social sense-making
Extracted cues
Ongoing sense-making
Retrospection
Plausibility
Enactment
Projection
Which ones did you believe you might have the most/least control over and why?
What implications does this have for adopting a sense-making approach to organizational change?
minimum of
four (4) pages document for each assignment
.
Assignment 1 Discussion—Environmental FactorsIn this assignment, .docxdeanmtaylor1545
Assignment 1: Discussion—Environmental Factors
In this assignment, you will have a chance to discuss a topic that brings personality theory together with social psychology. Dealing with unhealthy groups like gangs or cults is an important issue in social psychology. However, you cannot fully address this issue if you do not first understand personality development and how one’s personality affects the choices that are made. Specifically, you will look at Skinner’s behavioral perspective on personality development and discuss how that theory can play a role in this issue of unhealthy groups.
Bob is an adolescent who grew up in a gang-infested part of a large city. His parents provided little supervision while he was growing up and left Bob mostly on his own. He developed friendships with several kids in his neighborhood who were involved in gangs, and eventually joined a gang himself. Now crime and gang activities are a way of life for Bob. These have become his way to identify with his peer group and to support himself.
It is relatively easy to see that Bob’s environment has played a large role in his current lifestyle. This coincides with Skinner’s concept of environment being the sole determinant of how personality develops. Skinner believed that if you change someone’s environment and the reinforcements in that environment, you can change their behavior.
Use the Internet, Argosy University library resources, and your textbook to research Skinner’s concept of the environment and answer the following questions:
If you were to create an environment for Bob to change his behavior from that of a gang member to a respectable and law-abiding citizen, what types of environmental changes and positive reinforcements would you suggest and why?
What are some interventions that are used in the field currently? Are there any evidence-based programs that use these environmental and reinforcement interventions?
Write your initial response in 2–3 paragraphs. Apply APA standards to citation of sources.
By
Saturday, March 1, 2014
, post your response to the appropriate
Discussion Area
. Through
Wednesday, March 5, 2014
, review and comment on at least two peers’ responses.
.
Assignment 1 1. Using a Microsoft Word document, please post one.docxdeanmtaylor1545
Assignment 1
1. Using a Microsoft Word document, please post one federal and one state statute utilizing standard legal notation and a hyperlink to each statute.
2. In the same document, please post one federal and one state case using standard legal notation and a hyperlink to each case.
Assignment 2
A. Social media platforms such as Facebook, Twitter, and even Tiktok have become very powerful and influential. Please give your thoughts on whether governments should regulate the content of content on these media. Minimum 250 words.
B. Respond to two classmates' postings. Minimum 100 words per posting.
.
Assignment 1 Dealing with Diversity in America from Reconstructi.docxdeanmtaylor1545
Assignment 1:
Dealing with Diversity in America from Reconstruction through the 1920s
Due Week 3 and worth 120 points
After the Civil War, the United States had to recover from war, handle western expansion, and grapple with very new economic forms. However, its greatest issues would revolve around the legacies of slavery and increasing diversity in the decades after the Civil War. In the South, former slaves now had freedom and new opportunities but, despite the Reconstruction period, faced old prejudices and rapidly forming new barriers. Immigrants from Europe and Asia came in large numbers but then faced political and social restrictions. Women continued to seek rights. Yet, on the whole, America became increasingly diverse by the 1920s. Consider developments, policies, and laws in that period from 1865 to the 1920s. Examine the statement below and drawing from provided sources, present a paper with specific examples and arguments to demonstrate the validity of your position.
Statement—in which you can take a pro or con position:
Political policies and movements in the period from 1865 to the 1920s generally promoted diversity and “the melting pot” despite the strong prejudices of a few. (or you can take the position that they did not). Use specific examples of policies or movements from different decades to support your position.
After giving general consideration to your readings so far and any general research, select one of the positions above as your position—your thesis. (Sometimes after doing more thorough research, you might choose the reverse position. This happens with critical thinking and inquiry. Your final paper might end up taking a different position than you originally envisioned.) Organize your paper as follows, handling these issues:
The position you choose —or something close to it—will be the thesis statement in your opening paragraph.
To support your position, use three (3) specific examples from different decades between 1865 and 1930. You may narrowly focus on race or gender or immigrant status, or you may use examples relevant to all categories.
Explain why the opposing view is weak in comparison to yours.
Consider your life today: In what way does the history you have shown shape or impact issues in your workplace or desired profession?
Length: The paper should be 500-to-750 words in length.
Research and References: You must use a
MINIMUM of three sources
; the Schultz textbook must be one of them. Your other two sources should be drawn from the list provided below. This is guided research, not open-ended Googling.
Source list for Assignment 1:
Some sources are “primary” sources from the time period being studied. Some sources below can be accessed via direct link or through the primary sources links on Blackboard. Each week has a different list of primary sources. For others, they are accessible through the permalink to the source in our online library: Sources below having
libdatab.
Assignment 1 Due Monday 92319 By using linear and nonlinear .docxdeanmtaylor1545
This document provides guidance for counselors on an upcoming assignment due September 23rd. It instructs counselors to listen both linearly and nonlinearly during client assessments to build a strong therapeutic alliance and identify client needs, resources, strengths and gaps in their stories. Counselors are advised to consider both the conscious and unconscious parts of client stories, including recognizing potential adverse childhood experiences and how that might inform the assessment, guide goal development, and affect client readiness to change.
Assignment 1This assignment is due in Module 8. There are many v.docxdeanmtaylor1545
Assignment 1
This assignment is due in Module 8. There are many variations on WebQuests. Please make sure you follow these instructions and not those listed in the textbook. Although, reading the texts and learning another variation will only benefit you in the future. This assignment is worth 100 points.
1. Find a good website in which you can use for the exercise. If you want your students to learn more about zoo animals, then maybe you should locate your local zoo website and use it as a source. Make sure you choose a site that is age appropriate for your students. And please identify which grade and subject level you have chosen in the title.
2. After deciding on a website, create the student instructions for this exercise. Make sure to incorporate aesthetic value (picture). The instructions are very important because you do want your students to be excited about the activity.
3. You will ask the students 10 questions about the site and its information. Be sure the website is clear in its direction and easily navigated so the students can find the information. Create the questions and type them into a Word document with lines for students to use to fill in their answers.
4. After you finish your WebQuest, make sure you include a sheet with the answers to the questions.
5. Save the document as a .doc, .docx, or pdf and submit it via the assignment drop box by clicking on the title of the assignment.
Submission: To submit, choose the Assignment 4: WebQuest link above and use the file attachment feature to browse for and upload your completed document. Remember to choose Submit to complete the submission.
Grading: This assignment is worth 100 points toward your final grade and will be graded using the Webquest Rubric. Please use it as a guide toward successful completion of this assignment.
Assignment 2
This assignment is due in Module 9. The objective of this lesson is to utilize the Internet to help clarify/expand upon your teaching, while creating a field trip environment for your students.
There are times when you will not have the funding to take your class on an actual field trip. With the help of technology, you can now visit various sites without leaving the room. For assignment 4, you are going to plan a virtual field trip for your classroom. Think about the grade level, subject area, possible topics for the curriculum that you teach, and appropriate online communication. You must create an original, virtual field trip. You cannot use someone else's field trip. Remember, you can utilize various software (PowerPoint, Prezi, etc.) to create this field trip, but be careful, it is not a lesson with technology assisted software. The students have to feel like they are truly at the location of the field trip looking at the exhibit, animal, statue, and so forth. There should be no words on the slides because it is not a classroom lesson, it is a field trip.
You will be the tour guide, and everything you plan to say as the guide shoul.
Assignment 1TextbookInformation Systems for Business and Beyond.docxdeanmtaylor1545
Assignment 1
Textbook:Information Systems for Business and Beyond
Please answer the following
From Chapter 1 – Answer Study questions 1-5 and Exercise 3
From Chapter 2 – Answer Study questions 1-10 and Exercise 2 (should be a Power point presentation)
All the above questions should be submitted in one Word document, except for the PowerPoint presentation (Chapter 2 - Exercise 2).
Please understand that Plagiarism will not be tolerated and will result in a zero grade.
Submission Requirements
Font: Times New Roman, size 12, double-space
Citation Style: APA
References: Please use citations and references where appropriate
No Plagiarism
Chapter 1: What Is an
Information System?
Learning Objectives
Upon successful completion of this chapter, you will be
able to:
• define what an information system is by identifying
its major components;
• describe the basic history of information systems;
and
• describe the basic argument behind the article
“Does IT Matter?” by Nicholas Carr.
Introduction
Welcome to the world of information systems, a world that seems to
change almost daily. Over the past few decades information systems
have progressed to being virtually everywhere, even to the point
where you may not realize its existence in many of your daily
activities. Stop and consider how you interface with various
components in information systems every day through different
Chapter 1: What Is an Information
System? | 9
electronic devices. Smartphones, laptop, and personal computers
connect us constantly to a variety of systems including messaging,
banking, online retailing, and academic resources, just to name a
few examples. Information systems are at the center of virtually
every organization, providing users with almost unlimited
resources.
Have you ever considered why businesses invest in technology?
Some purchase computer hardware and software because everyone
else has computers. Some even invest in the same hardware and
software as their business friends even though different technology
might be more appropriate for them. Finally, some businesses do
sufficient research before deciding what best fits their needs. As
you read through this book be sure to evaluate the contents of each
chapter based on how you might someday apply what you have
learned to strengthen the position of the business you work for, or
maybe even your own business. Wise decisions can result in stability
and growth for your future enterprise.
Information systems surround you almost every day. Wi-fi
networks on your university campus, database search services in
the learning resource center, and printers in computer labs are
good examples. Every time you go shopping you are interacting
with an information system that manages inventory and sales. Even
driving to school or work results in an interaction with the
transportation information system, impacting traffic lights,
cameras, etc. V.
ASSIGNMENT 1TASK FORCE COMMITTEE REPORTISSUE AND SOLUTI.docxdeanmtaylor1545
The document provides instructions for an assignment to analyze an organizational issue and propose solutions as the leader of a task force committee. Students are asked to: 1) Describe the selected organization and issue affecting productivity; 2) Analyze how the current corporate culture contributed to the issue; 3) Identify areas of weakness in the organization; 4) Propose modifications to practices and solutions to resolve the issue; and 5) Prepare a one-page executive summary of recommendations. The assignment aims to expose students to modern organizational challenges and develop solutions reflecting their learning.
Assignment 1Select one of these three philosophers (Rousseau, Lo.docxdeanmtaylor1545
This document contains instructions for 5 separate assignments related to ethics, diversity, and organizational culture. Assignment 1 asks students to analyze differences between ideas of philosophers like Rousseau, Locke and Hobbes and modern democracies. Assignment 2 involves responding to inappropriate workplace comments and discussing ethical and legal implications. Assignment 3 has students analyze alternatives and implications related to a case study on discrimination. Assignment 4 examines organizational culture and inclusion at Sherwood Manufacturing. Assignment 5 is researching diversity at different organizations and comparing their cultures.
Assignment 1Scenario 1You are developing a Windows auditing pl.docxdeanmtaylor1545
Assignment 1
Scenario 1
You are developing a Windows auditing plan and need to determine which log files to capture and review. You are considering log files that record access to sensitive resources. You know that auditing too many events for too many objects can cause computers to run more slowly and consume more disk space to store the audit log file entries.
Answer the following question(s): (2 References)
If computer performance and disk space were not a concern, what is another reason for not tracking audit information for all events?
Scenario 2
Assume you are a security professional. You are determining which of the following backup strategies will provide the best protection against data loss, whether from disk failure or natural disaster:
· Daily full server backups with hourly incremental backups
· Redundant array of independent disks (RAID) with periodic full backups
· Replicated databases and folders on high-availability alternate servers
Answer the following question(s): (2 References)
Which backup strategy would you adopt? Why?
Assignment 1 Submission Requirements
Format: Microsoft Word (or compatible)
Font: Arial, size 12, double-space
Citation Style: APA
Length: At least 350 words for each question
References: At least 2 credible scholarly references for each question
No plagiarism
Assignment 2: Security Audit Procedure Guide
Scenario
Always Fresh wants to ensure its computers comply with a standard security baseline and are regularly scanned for vulnerabilities. You choose to use the Microsoft Security Compliance Toolkit to assess the basic security for all of your Windows computers and use OpenVAS to perform vulnerability scans.
Tasks
Develop a procedure guide to ensure that a computer adheres to a standard security baseline and has no known vulnerabilities.
For each application, fill in details for the following general steps:
1. Acquire and install the application.
2. Scan computers.
3. Review scan results.
4. Identify issues you need to address.
5. Document the steps to address each issue.
Assignment 2 Submission Requirements
Format: Microsoft Word (or compatible)
Font: Arial, size 12, double-space
Citation Style: APA
Length: At least 3 pages
References: At least 4 credible scholarly references
No plagiarism
Assignment 3: System Restoration Procedure Guide
Scenario
One of the security improvements at Always Fresh is setting up a system recovery procedure for each type of computer. These procedures will guide administrators in recovering a failed computer to a condition as near to the point of failure as possible. The goal is to minimize both downtime and data loss.
You have already implemented the following backup strategies for workstation computers:
· All desktop workstations were originally installed from a single image for Always Fresh standard workstations. The base image is updated with all patches and new software installed on live workstations.
· Desktop workstation computers execute a cloud backup eve.
Assignment 1Research by finding an article or case study discus.docxdeanmtaylor1545
A
ssignment 1:
Research by finding an article or case study discussing ONE of the following laws or legal issues as it relates to computer forensics:
1) Electronic Communications Privacy Act (ECPA)
2) Cable Communications Privacy Act (CCOA)
3) Privacy Protection Act (PPA)
4) USA Patriot Act of 2001
5) Search and seizure requirements of the Fourth Amendment
6) Legal right to search the computer media
7) Legal right to remove the computer media from the scene
8) Availability of privileged material on the computer media for examination
Using at least 500 words - summarize the the article you have chosen. You will be graded on Content/Subject Knowledge, Critical Thinking Skills, Organization of Ideas, and Writing Conventions.
.
Assignment 1Positioning Statement and MottoUse the pro.docxdeanmtaylor1545
Assignment 1
Positioning Statement and Motto
Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Alfa Romeo Hewlett Packard, Subway, or Sony):
1. Target Customers/Users
Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)
Age Bracket: [Insert response]
Gender: [Insert response]
Income Bracket: [Insert response]
Education Level: [Insert response]
Lifestyle: [Insert response]
Psychographics (Interest, Hobbies, Past-times): [Insert response]
Values (What the customer values overall in life): [Insert response]
Other items you would segment up on: [Insert response]
How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users? What methods and media should the company use to currently reach the customers/users?
[Insert response]
What would grab the customers/users’ attention? Why do you think this will capture their attention?
[Insert response]
What do these target customers’ value from the business and its products? Why do you think they value these items?
[Insert response]
2. Competitors
Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor.
Competitor 1: [Insert response]
Competitor 2: [Insert response]
Competitor 3: [Insert response]
What product category does the brand fit into? Why have you placed this brand into the product category that you did?
[Insert response]
What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?
[Insert response]
3. USP (Unique Selling Proposition) Creation
What is the brand’s uniqueness? Why do you think this is a key uniqueness for this business?
[Insert response]
What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage?
[Insert response]
What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?
[Insert response]
How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this USP?
Unique Selling Proposition: [Insert response]
Defense of USP: [Insert response]
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you selected. Below is an.
ASSIGNMENT 1Hearing Versus ListeningDescribe how you le.docxdeanmtaylor1545
ASSIGNMENT 1:
Hearing Versus Listening
Describe how you learned how to listen! Please use between 300-500 words to make a complete description of this learned behavior. Did you learn to listen properly? Do you still listen the same way that you were taught as a child? Why or why not?
“Doctor Aunt”
by Eden, Janine and Jim.
CC-BY
.
A mother takes her four-year-old to the pediatrician reporting she’s worried about the girl’s hearing. The doctor runs through a battery of tests, checks in the girl’s ears to be sure everything looks good, and makes notes in the child’s folder. Then, she takes the mother by the arm. They move together to the far end of the room, behind the girl. The doctor whispers in a low voice to the concerned parent: “Everything looks fine. But, she’s been through a lot of tests today. You might want to take her for ice cream after this as a reward.” The daughter jerks her head around, a huge grin on her face, “Oh, please, Mommy! I love ice cream!” The doctor, speaking now at a regular volume, reports, “As I said, I don’t think there’s any problem with her hearing, but she may not always be choosing to listen.”
Hearing
is something most everyone does without even trying. It is a physiological response to sound waves moving through the air at up to 760 miles per hour. First, we receive the sound in our ears. The wave of sound causes our eardrums to vibrate, which engages our brain to begin processing. The sound is then transformed into nerve impulses so that we can perceive the sound in our brains. Our auditory cortex recognizes a sound has been heard and begins to process the sound by matching it to previously encountered sounds in a process known as
auditory association
.
[1]
Hearing has kept our species alive for centuries. When you are asleep but wake in a panic having heard a noise downstairs, an age-old self-preservation response is kicking in. You were asleep. You weren’t listening for the noise—unless perhaps you are a parent of a teenager out past curfew—but you hear it. Hearing is unintentional, whereas
listening
(by contrast) requires you to pay conscious attention. Our bodies hear, but we need to employ intentional effort to actually listen.
“Hearing Mechanics”
by Zina Deretsky. Public domain.
We regularly engage in several different types of listening. When we are tuning our attention to a song we like, or a poetry reading, or actors in a play, or sitcom antics on television, we are listening for pleasure, also known as
appreciative listening
. When we are listening to a friend or family member, building our relationship with another through offering support and showing empathy for her feelings in the situation she is discussing, we are engaged in
relational listening
. Therapists, counselors, and conflict mediators are trained in another level known as
empathetic or therapeutic listening
. When we are at a political event, attending a debate, or enduring a salesperson touting the benefits of vario.
assignment 1
Essay: Nuclear Proliferation
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Describe the current international regime governing the development of nuclear weapons, including the major agreements and treaties controlling nuclear technology. Explain why the international community generally seeks to prevent the proliferation of nuclear weapons. (500-750 words)
assignment 2
World military spending is nearly $2 trillion every year. If you could redirect these funds, how would you use them? Would such uses be better or worse for the states involved? Do you think there is a realistic chance of redirecting military spending in the way you suggest? (150 words minimum)
assignment 3
Human Rights: A Hollow Promise to the World?
( one paragraph )
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Macroeconomics- Movie Location
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Assignment 1Deadline 04032020 @ 2359Course Name Entrepr.docx
1. Assignment 1
Deadline: 04/03/2020 @ 23:59
Course Name: Entrepreneurship and Small Business
Instructions:
· : Students must mention question number clearly in their
answer.
· Avoid plagiarism, the work should be in your own words,
copying from students or other resources without proper
referencing will result in ZERO marks. No exceptions.
· All answered must be typed using Times New Roman (size 12,
double-spaced) font. No pictures containing text will be
accepted and will be considered plagiarism).
· Use Saudi Electronic University academic writing standards
and APA style guidelines
· Support your submission with further scientific references.
· Minimum words are 550
Download the article, read it carefully and answer the following
questions in your own words:
Assignment Questions:
1. Critically analyze the Problems faced by the young
entrepreneurs and strategies to overcome those problems.
2. Discuss the challenges of PKC as an aggregator business and
the scope of what PKC can do in the future to strengthen its
position.
3. Discuss the various marketing management issues such as
segmenting, targeting and positioning?
2. Assignment 1
Dead
line: 0
4
/
03
/20
20
@ 23:59
Course Name:
Entrepreneurship and Small Business
Instructions
:
·
:
Students must mention question number clearly in their answer.
·
Avoid plagiarism
, the work should be in
your own words
, copying from
students or
other resources without proper referencing
3. will result in
ZERO
marks. No exceptions.
·
All answered must be typed using
Times New Roman (size 12, double
-
spaced)
font
. No pictures
containing text will be accepted and will be
considered plagiarism).
·
Use Saudi
Electronic University
academic writing standards and APA style
guidelines
·
Support your submission with further scientific references
.
·
M
inimum
words
4. are
550
Download the article, read it carefully and answer the follow
ing questions in your
own words:
Assignment Questions:
1.
Critically analyze the Problems faced by the young
entrepreneurs and strategies to
overcome those problems.
2.
Discuss the
challenges of PKC as an aggregator
business and the scope of what PKC
can do in the future to strengthen its position.
3.
Discuss the various marketing management issues such as
segmenting, targeting and
positioning
?
5. Assignment 1
Deadline: 04/03/2020 @ 23:59
Course Name: Entrepreneurship and Small Business
Instructions:
nts must mention question number clearly in their
answer.
copying from
students or other resources without proper referencing will
result in ZERO
marks. No exceptions.
ped using Times New Roman (size
12, double-
spaced) font. No pictures containing text will be accepted and
will be
considered plagiarism).
and APA style
guidelines
with further scientific references.
Download the article, read it carefully and answer the following
questions in your
own words:
Assignment Questions:
1. Critically analyze the Problems faced by the young
entrepreneurs and strategies to
overcome those problems.
2. Discuss the challenges of PKC as an aggregator business and
6. the scope of what PKC
can do in the future to strengthen its position.
3. Discuss the various marketing management issues such as
segmenting, targeting and
positioning?
Introduction
Premanth Kundurthi and Chaitanya Ammeneni at a young age of
25 years were already well-entrenched into their laundry
business since the past two years. In their business circle,
everyone fondly referred to them as PK (Premnanth Kundurthi)
and Chaitanya (Chaitanya Ammeneni), and their business
venture named PKC Laundries was a take-off on their initials
but to their customers it stood for Perfect Klinic for Clothes.
It was in the year 2014 that PKC took shape as a brainchild of
PK and Chaitanya, friends in college pursuing their MBA. For
this idea, they had won the Young Entrepreneurs award in a
Business Idea Competition hosted by a famous national level
Business School in India.
Although the business of providing laundry services was not
new, yet the entrepreneurs had created a unique business model
based on the emerging concept of an aggregator start-up with
reliance on the IT technology platform. In the year 2015, they
converted their idea into a reality:
Washing clothes is one of the hectic tasks for everyone. We
wanted to start a technology driven laundry service which
would be just be a click away for everyone. We want to provide
quality, cost effective quick and thrilling laundry services to all
our customers, say the founders of PKC Laundries.
Now in the year 2017, the promoters were concerned about their
business. There were challenges involving the day-to-day
operational problems of the business. They needed to come up
with solutions regarding strengthening of their supply chain and
creating and implementing robust business processes to ensure
7. reliability of service and quality. The promoters had also to
strategize and have a clear vision regarding the future of their
business. They needed to examine ways to increase their market
share and operating margin. They also needed to evaluate the
options of increasing capital investment for backward
integration of operations to reduce costs versus market
expansion through the franchise route.
Types and size of the laundry market in India
Types of laundry services
The business of washing clothes or laundering is as old as
modern civilization where people with less time or interest in
this mundane chore outsource it to a service provider. In India,
the laundry market exists on four different levels and is
different from the Laundromat concept of the West but similar
in nature to the Dry Cleaning services. Traditionally, most of
the households in India still wash and iron their clothes at
home. Many a time, a housemaid is engaged to do the washing
and sometimes even ironing. For a little more expenditure, a
“dhobi” (Hindi word for a washer-man) can pick up clothes
from home for washing and ironing. The Dhobi provides this
service in the unorganized sector as an individual, and his
business is limited to the particular locality he serves. His
quality of ironing is better than that at home due to the heavier
ironing machine used. At the third level are the laundry shops.
The customers have to drop off their clothes for washing and
ironing and pick them up later. This service is available mainly
in the metropolitan areas in very few localities and is costlier
than a dhobi but still preferred by many due to the trust in a
business establishment. At the top end of the spectrum are the
dry cleaning shops which use petrol wash and chemical wash to
dry clean the clothes and then steam iron them. This is a
premium priced service and preferred only for certain types of
clothes like special occasion or party wear or special fabrics
like silks and woolens. These traditional laundry business
formats are referred to as “off-line business” to distinguish
them from the web based businesses which are called on-line
8. laundry services (Exhibit 1).
Market potential
As laundry is a necessary chore for every household, it is one of
the markets which is least affected by economic ups and downs.
Even during a recessionary trend people could hesitate to buy
clothes but would not want to avoid spending money to keep
their existing clothing neat and tidy. Hence, the market for
laundry in India has always been growing, and according to
euro Monitor International Report, 2015, it has been estimated
at Rs 220,000 crore (Rs 2,200bn). The laundry industry which is
fragmented has around 767,000 establishments, 98 per cent of
which are micro-level Laundries with fewer than ten workers
(Choudhury, 2015).
Praveen Sinha, founder, Jabong, an e-commerce portal and an
investor in an on-line laundry service named Wassup India, is of
the opinion that 2 to 3 per cent of the entire laundry market is
organized, and out of this, 25 per cent of the business will be
online as a large number of middle class families are now
preferring at-your-doorstep laundry services, which are of good
quality and hygienic (Chodhury, 2015). As such the demand for
organized laundry is on the rise and organized players are
giving the neighbourhood dhobis a run for their money. The
increasing demand for laundry services has also paved the way
for global players to enter the Indian market, thus creating a
scope for the Indian laundry market to grow bigger and become
more quality conscious (Chakravorthy, 2009). The laundry
business model is changing due to wide usage of smart phones
and easy availability of IT-enabled platforms resulting in an
increase in number of online startups. “Household and personal
services, including laundry, lack professionalism and
accountability in India”, says Nishanti Tripathi founder
Dhobilite, another online laundry service. He opines that “doing
laundry is a necessity and a time consuming chore, hence
providing laundry services to people who value convenience and
quality will work”. Many youngsters are all set to disrupt the
laundry market with their startups of online services and are
9. bringing in the necessary professionalism to the laundry market.
As such, the requirement for on demand services is gaining
impetus across various cities of India, and Hyderabad city is no
exception to it. Online services are considered to be the future
to deliver goods and services to the customers (Tiwari, 2016).
Several parameters that are driving entrepreneurs to go for
online laundry services are as follows:
· Owing to fast and wide spread information technology in
India, consumer-oriented services have been accelerated.
· Be it grocery, food, doctor services or household services,
there is a rise in on-demand services owing to fast changing
demographics of customers.
· Difficulty in getting specialized wash care, unavailability of
maids has made the customer’s look for alternative services.
· Unavailability of one stop solution for all laundry needs is
driving customers to go for online services.
Online laundry services sometimes referred to as on-demand
startups are slowly picking up in India. They work on the
principle of aggregation, i.e. they hire delivery professionals
and partner with local dhobis to do the laundry. The benefits of
on-demand laundry include washed and dry-cleaned clothes
being delivered right at the door step of the customer. Vendors
too gain since their additional costs and time for pickup and
delivery is significantly reduced.
The entrepreneurs
PK and Chaitanya although good friends since five years are
poles apart in their personalities and in their approach to
business but compliment each other’s strength. Chaitanya, is the
workaholic strategist and visionary, who appears reserved but is
always available for all back-end support. In contrast, PK is a
gregarious chatter box. His out-going friendly manner endears
him to a lot of people thus he handles the people part of the
business by taking care of the entire business development.
However, what had initially drawn the two together was their
similar background. Both were Mechanical Engineers from
middle class families with their fathers in Government Service,
10. which meant limited financial support and knowledge in the
running of a business. Both loved technology and would spend
hours discussing applying information technology to business
situations.
About the company
The founders claim that PKC Laundries is a first of its kind in
Hyderabad, India. PKC is a technology-driven laundry service
that provides a platform for the vendors and customers. The
founders say that they have a solution for all clothing related
issues. As to how they zeroed in to this business they
commented, “People are always running for three generic
necessities which are Roti (Bread), Kapda (Clothes) and
Makaan (House). There are enough services that cater to food
and housing but the ‘kapda’ sector is a highly untapped sector
and with PKC we wish to change the outlook of people about
the laundry industry” (Das, 2016). PK and Chaitanya feel that
their USP is their uncompromising attitude towards quality.
They vouch for quality being their top priority and promise that
there will not be any more misplaced clothes or colour bleeding
of clothes. The promoters also feel that they are being
philanthropic and socially responsible in running their business.
According to PK, 21.9 per cent of India’s population is living
below the poverty line (BPL), and the average income of a BPL
person is Rs 33 per day. By providing self-employment to their
vendors who are mainly from the BPL segment, they feel they
are able to increase their income to at least Rs 333 per day, thus
uplifting few of the BPL segment.
The PKC Laundries business model
Mission and vision
PK and Chaitanya, while deciding about their business of PKC
Laundries, were driven by a single thought which was to enter a
business in which demand would not wane. The Indian psyche
considers the bare necessities of life as essential and sacrosanct
and Indians strive to take care of their needs of Roti (bread),
Kapada (clothing) and Makaan (shelter) in that order. To enter
any food-related (Roti) business venture was ruled out early-on
11. due to its perishable nature. Clothing appealed to them but
again their strength was not in fashion or clothes designing, so
being Mechanical Engineers they chose to enter the business of
maintenance of clothes.
Their mission was to offer technology-driven laundry service
which would just be a click away for everyone. Thus, they had
created a business without owning or managing back end assets
or operations. After on-boarding customers they would pass on
the clothes for processing as per the customers’ orders to their
different vendors. Their investment was in a website, three
small covered delivery vans and rented rooms. These rooms
were located in three zones within Hyderabad city. The rooms
were part of the back-end operations and provided a place for
the delivery boys to segregate the clothes.
Their vision for PKC Laundries was reflected in the line “You
Care Your Family; We Care YourFabric” which was
prominently displayed on the home page of PKC Laundries
website. Beside this was a welcome message from the founders
PK and Chaitanya “we want to provide quality and cost
effective laundry services to all our customers.”
The services offered by the company include: washing; washing
and ironing; only ironing; dry-cleaning; dyeing, darning, rolling
and polishing. They concentrate on apartments, gated
communities and group houses to scout for their customers, as
finding a laundry service provider is a tedious task in these
areas. The main features that PKC are banking on are affordable
prices; quick and easy access; free pickup and delivery; and 100
per cent quality assurance.
The aggregator business
A start-up is considered as an entrepreneurial venture in the
small and medium enterprise (SME) business segment. The
Government of India is encouraging start-ups and under its
“Make in India” mission mentions that “Start-up India initiative
is designed to foster innovation, create jobs and facilitate
investment. Government is committed to make this initiative a
scalable reality and to provide an environment for our start-ups
12. to thrive in”. So this is the age of start-ups. Most of the start-
ups are driven by the opportunities presented in the e-commerce
segment based on the IT platform of the convenience of apps on
smart phones and websites on computers and modelled around
aggregating demand by increasing the on-boarding of customers
and being asset light. It meant doing business without owning
the necessary assets for creating the good or service but relying
on third party vendors to meet the customer demand.
Essentially, a start-up aggregator business is seen as one of
merely coordinating various business functions without actually
creating the asset pool to sustain it but relying on other peoples’
assets.
PKC Laundries is built along this aggregator model. Their aim
is to bring vendors and clients on to the same platform.
PKC business process
The startups business model is lean and simple. For the
domestic retail customer, pick-up-and-drop service for clothes
is done in multiple ways to suit the customers’ convenience.
Delivery boys visit the customer at home or the customer drops
the clothes for servicing at designated places inside gated
communities during fixed time slots or at alliance shops and
boutiques. The services offered by PKC can be accessed through
their website, APP, WhatsApp, Facebook page or over phone.
The clothes to be serviced are bagged immediately on receiving
from the customer and given a number as per the
acknowledgement receipt generated or as per the monthly
package membership number. Thereafter, all the bags are
dispatched to the nearest processing hub. At the processing hub,
the bags are opened and individual items of clothing are tagged
with radio frequency identification design codes to ensure no
mix-up during the process of cleaning and processing. In fact,
PKC Laundries has invested a substantial amount in acquiring
and integrating the RFID technology in their operations. Once
tagged the clothes are sent to the relevant vendor as per the
service demanded. After the clothes are back from the vendors,
they are again segregated according to the address of customer
13. and the concerned delivery boys then deliver them at the
designated locations (Exhibit 2).
The back-end:
To provide the necessary back-end support PKC Laundries had
tied up with dhobis (washer men), laundry shops and dry
cleaners within their three zones of operations. To ensure
consistent and superior cleaning, PKC Laundries insisted that
dhobis and the laundry shops use only the detergents and
chemicals that they supplied. Within six months of dealing with
the unorganized sector of Dhobis PKC had to deal with their
lack of commitment to timely deliveries or quality output.
Hence, they had, on an experimental basis, created their own in-
house team of two families to have better control on the
operations. Each team consisted of a husband and wife who
would both work to finish the tasks of the day. They were
brought in from the neighbouring State of Orissa known for its
workmen’s positive attitude to work in the service and
hospitality industry. These two families were provided housing
accommodation in apartments which also served as their
workplace. So PKC was operating both the systems in parallel –
the existing vendor base along with the experimental in-house
labour.
USP of the business model
A laundry business to be set up on a scale of business similar to
PKC Laundries in the organized sector would require heavy
investments in a clothes cleaning factory installed with all the
requisite equipment, machinery, manpower and vehicles for
pick-up and delivery as well as marketing costs associated with
promotional launch and marketing campaign. During an
interview with Chaitanya, he had confided that had they not
taken the aggregator route they would have had to consider a
project investment of more than Rs 5 crores (Rs 50m). As
against this they had managed an equivalent output with an
investment of Rs 10 lakhs (Rs 1m) which was a fraction of the
total investment needed. They had easily managed this small
capital investment out of their own funds without going in for
14. any loans or borrowings.
The team
The operations are handled by a team of 30 employees including
the promoters. PK is the CEO and Chaitanya is the COO and
under them they have a team of two managers designated as
operations manager and marketing manager. The Operations
manager’s team has two operations executives and 21 delivery
boys, whereas the marketing manager has an executive assistant
and two telecallers reporting to him. Chaitanya has the
conviction that “A team is an absolute necessity for a task to be
accomplished. Nothing can be done single handedly and I do not
believe in terms like ‘one man army’”. He firmly believes that
“If we keep motivating them (employees); they will work
wonders for your company”.
Market competition
Presently in Hyderabad city, PKC Laundries has no direct
competitors in the online laundry service. They faced little
competition from Wassup Laundry Service which had its
presence in six other cities as well and Laundry Shine, both of
them were not based on aggregator model. Another firm S-
Bricks was primarily providing handyman services for houses
and laundry service was just another service in their bouquet of
services offered. As such the image of S-Bricks did not affect
the business of PKC Laundries. Another firm which was a start-
up similar to PKC had folded up about nine months back after
trying their hand at the business for nearly 20 months. The main
competition faced by PKC Laundries was from the conventional
off-line service providers in this field where services provided
by dhobis for daily usage clothes were cheaper by almost 50 per
cent (Exhibit 6).
Target market
Hyderabad city has grown into a sprawling 650 square
kilometers area with a population of more than 10 million
people (Kumar, 2016). The Western part of the city is where the
growth had occurred due to the boom in the IT sector. Not only
had it led to the creation of commercial built space for the
15. offices and commercial establishments but it also triggered a
humongous requirement for residential built space to cater to
the housing needs of these young IT sector professionals. This
resulted in ripple effect growth in the real estate sector where
all kind of up market housing was created and the most popular
were the gated community living, multi-tower high rise
apartments and luxury villas. Such real estate developments had
anywhere from 200 to 700 families living in them; hence, they
became the first target market for PKC Laundries. After selling
the concept of value addition for the residents through the
facilities managers of these housing units, PKC Laundries
forged strategic alliances to gain exclusive rights to service the
residents. They would then set up a temporary pickup kiosk
(Exhibit 2) in these housing areas. When the Eastern and
Northern part of the city witnessed development, PKC quickly
made its services available in these zones of the city as well.
The three zones were 12 to 20 kilometers apart. In each zone,
they set up two kiosks.
The profile of PKC customers is that they are highly educated
and have higher incomes, and in the upper middle class
segment, many are double income families and thus have
increased disposable incomes. They are more conscious about
getting value for their time rather than value for their money. A
Harvard study about Indian professionals stated that they are
young and with higher disposable incomes hanker after
materialistic goals. This is typical of most Indian professionals
like lawyers, doctors, engineers, bankers, consultants and many
others. For most of them, life’s pleasures have gained more
importance. With a five-day work week, these professionals
have higher time for leisure, entertainment and socializing. A
lifestyle which demands the need to keep up appearances, in
turn fuels the demand for good clothes and personal grooming.
This leaves them with little or no time to attend to the usual
weekend chores; including doing the laundry. Another driving
factor for the demand is the increasing paucity of house maids
in urban metros and attendant problems of their frequent
16. absenteeism and high wages demanded by them. It is this gap
that PK and Chaitanya have chosen to exploit.
PKC has another set of customers. These are business
establishments, i.e. PKC even served the B2B clientele. Their
commercial clients include: hotels and resorts; spas and
educational institutions.
Sales revenue
At the end of the second year of operations, for its retail
consumer segment, PKC Laundries was servicing on an average
about 25 plus orders per day which translated to about 300
clothes per day with a per order average ticket size of Rs 500.
PKC Laundries’ commercial business segment was contributing
50 per cent of its revenue in their monthly revenue of Rs
650000-700000 (Exhibit 5).
In its retail segment although PKC was servicing 25 orders per
day on an average, it got 40 per cent of its retail revenue on
weekends alone.
Under their offer of “we have a plan for everyone” PKC
Laundries offered three services categorized as Basic, Classic
and Elite. The basic service covered only ironing of clothes, the
classic service covered both washing and ironing of clothes and
the elite service covered the dry cleaning of clothes. An
additional service offered at an additional price point was
starching the clothes. They charge their customers on per piece
basis or per order basis (Exhibit 4). They also have a
subscription model where customers can pay 50 per cent of the
charges upfront and the remaining 50 per cent at the end of their
monthly plan.
For their commercial segment, the pricing was customized
based on the ticket size and the add-ons required. For example,
the spas wanted their towels and bed sheets to be especially
scented, the resorts wanted a special sanitized packaging for
their bath and hand towels. The commercial business was
generated from seven spas, four hotels and resorts and seven
student hostels having 2,700 students.
According to the founders, “Financial year 2016-2017 was a
17. very special year as we have completed one full year of our
operations of PKC Laundries. Learnt a lot of things and a big
thanks to all our vendors, suppliers, customers and especially
our team who made us successful”.
Costs and operating margin
At PKC, 60 per cent per cent of the revenue collected was the
expense incurred for payments to the vendors for processing the
clothes. Another 15 per cent was spent on salaries, rents,
electricity, website maintenance, internet charges, fuel, vehicle
repairs and other similar overheads. A major direct cost in this
was that for pickup and delivery calculated at Rs 100 per order
amounting to another 10 per cent of expenses. As such all these
expenses left PKC Laundries with a gross margin of 15 per cent
only (Exhibit 5).
Opportunities and challenges
Laundry business is considered to be one of the best ideas for a
start-up owing to its nominal investment, low entry barriers,
huge markets and good returns. But it comes up with its own set
of challenges. At present, the laundry market is dominated by
many offline players; majority of whom are unorganized. The
pricing by the unorganized sector is perceived as affordable by
the middle class and upper middle class consumers. On the
other hand, organized players mainly cater to the need of
premium segments and offer only premium services. These price
points are not acceptable to the larger masses. Hence, start-ups
in the online laundry business are trying to fill this gap by
offering comprehensive solutions at affordable prices
(Choudhury, 2015).
Challenges faced by PKC Laundries
As the on-line laundry business can be built up with nominal
capital and has a huge neighbourhood market, it offers
reasonably good returns which makes the business lucrative.
Even then, PKC has to sail through a large number of
challenges, some of them are as follows:
· The main challenge in the retail segment is to find a customer
base that is ready to pay a higher price for convenience and in
18. the commercial segment is to find customers which have high
volume business. This is because, though the customer prefers
higher quality laundry services and likes to have the laundry
delivered to their homes, their willingness to pay extra for it is
unlikely. The enormity of this challenge to PKC promoters is
reflected in their oft repeated quote “It’s easy to impress anyone
with words but it’s hard to show them the reality of a high
quality good service”.
· The business is dependent on aggregating the local vendors,
who appear demanding and exploitative at times. Consolidating
and attracting the local dhobis to tie-up with the on demand
laundry services is a herculean task. Apart from that getting
skilled labour is also a major challenge.
· The laundry business requires managing of many processes
that cannot be isolated from human intervention and high
customer expectations. Hence customizing the services and
making them error free is a great challenge.
· Handling the daily pick up and drop is a nightmare in
logistics. The most common problems faced daily are heavy
traffic, customer not at home during delivery or pick up,
insufficient delivery team and time management.
Strategies adopted by PKC
In our two years of operations so far we have adopted many
strategies and made many tie ups with various entities like
Villas, Gated communities, Spas, Boutiques, Commercial
services. Every experience has empowered us and taught us
many lessons; some even costly but our motivation has not
faltered and now we are coming up with a strategy that is
already in place in a new way just like “Old wine in a new
bottle”.
Traditional laundry business is a labour- and capital-intensive
business with high expenses of operations and logistics. Hence,
investors shy away from investing in this industry and those
who had invested also burnt their hands and came out of the
business at the earliest. In contrast, PKC Laundries, as an on-
line start-up is slowly picking up and making a profit of around
19. Rs 100,000 per month. As of now, the company is exponentially
growing without seeking the help of any venture capitalist (VC)
and eagerly waiting to launch its business in other states.
PKC which gives utmost importance to quality strives to see a
happy customer. PKC believes that to run a successful laundry
business, it is important to listen to your customers’ requests
patiently, and act on them quickly as this will ensure the growth
of the company (Kumar, 2016). PK says that “delivery
executives are the face of the company as they are the ones who
interact with the clients.” The company ensures that these
executives are well groomed and attend to their clients’ needs
with utmost care. They make their customer’s feel like a king.
This strategy has helped PKC Laundries to grow organically,
owing to the word of mouth marketing.
Growth strategy and concerns for the road ahead
During a review meeting, PK and Chaitanya were discussing the
future of their business. Chaitanya suggested scaling up the
operations, getting funding through Series-A fund (Series-A
fund is given when the new venture starts generating revenue
from its business model) which would enhance their technology
and also strengthen their back-end operations by asset creation
of a fully automated factory with imported machinery and
equipment. With detailed calculations, he tried to convince PK
of the benefits this decision would bring including growing the
business at least ten times the current turnover and a higher
gross margin of 25 per cent as against the existing 15 per cent
gross margin.
PK however had ideas of his own. He was in a hurry to see the
business grow and expressed that funding and setting up a
processing plant would require two to three years, and they
would lose advantage to other existing start-ups and new
competition that was bound to come up. He felt that the way
forward was with aggressive marketing and strengthening the
existing back-end model of conducting the business. He was not
averse to getting some funding but opined that this money
should be spent on a marketing campaign and growth into other
20. cities. He argued that rapid growth could be achieved just as
Pick My Laundry had done. He stated market acquisition was
the only way forward even if profits had to be sacrificed and
cited the example of Uber cabs, Flipkart and Amazon as giants
who were getting funding solely on the strength of their market
size and had yet to turn in profits. To emphasize his point of
view PK also suggested that within no time they could be
selling their franchises to other budding start-ups and earns
additional revenues from that as well.
With no concrete decision taken, the meeting was inconclusive.