A structural approach for a conceptual business plan "Self Laundry"

Prestige institute of management
PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH,
INDORE (M.P)
Assignment: Business Planning
Programme: Marketing Management
Section : “B”
Scholar No: - 1121609522 { Sejal Nahar }
Subject: Fundamentals of Management.
Submitted To: Submitted By:
Prof: Prayatna Jain Sejal Nahar (48)

Declaration
I take this opportunity to thank Prestige institute of Management & Research, Project Guide Mr. Praytan
Jain for their concerned guidance, encouragement, constructive and critical appraisal and vital
suggestion.
I extend my profound sense of gratitude to my collage Prestige institute of Management & Resaerch, All
the delegated authorities, Faculties and guides, without whom I would have not been able to accomplish
this business plan in the first place. This is solely their guidance, suggestion and supports that made this
project a good experience to take an initiative for getting a plan of business tucked in mind on paper.
Last but not the least I feel indebted to all those people in the institute who have helped me directly or
indirectly in the successful completion of the business plan.
Sejal Nahar
Prestige Institute of Management & Research
Scholar. No. :- 1121609522

Title
A Structural Approach for a Conceptual Business Plan
“Self-Laundry”

1. Introduction
1.1What is self laundry?
In today’s scenario, it is very hard for the people to get their cloths washed cleanly or they have to pay a
lump sum amount for the same.
Self-laundry is a concept which provides the target customers a decorum where they can wash their
clothes with minimum amount to be spent on.
Self-laundry is a plan of business where customers can use the washing machines and pay a very little
amount to get the same thing done.
1.2 Why have we thought about this concept?
In general, we see many people around who are either students in collage or coaching, or bachelors who
find it very difficult to wash their clothes cleanly due to lack of time.
For improving their management on studies, extra-curricular activities and other stuffs its very important
to manage the time accordingly. Self-laundry is a concept which uses minimum amount of time which will
help them concentrate on their studies.
It is a very tedious task for a person who is living away from his/her family to invest extra time in daily
routine work and that’s where self-laundry concept will help them to get some spare time.
1.3Who is our target customer?
1.3.1 Bachelors
1.3.2 Corporate employees
1.3.3 College students
1.3.4 EEA audience
1.3.5 Limited earning families
1.4 What service are we providing precisely?
A service where washing clothes would not be boring activity for any individual as the service wew are
looking forward to would take lesser amount of time than washing clothes yourself.
The service provides dedicated washing machines to each individual who is willing to wash their clothes
and save a good amount of time.
This service cost lesser then giving the clothes for a manual laundry. Where in the total time of getting
washed clothes in hand is tremendously small as it works other way around as shown in fig.

Figure 1
As shown in fig, A single washer (who is a human being) would be having 4 clients at a time who would be
using the clients requirement in round robin methodology.
Where in the concept of “self-laundry” uses separate and dedicated washer for every single client which
basically help them saving their time of getting laundry done. As shown in fig.
Washer # 1
Client #1/
10 clothes
Client #2/
20 clothes
Client #3/
15 clothes
Client #4/
12 clothes

Fig. 1
1.5How our plan of business is better and unique?
Less Time Consuming: As shown in previous fig. the task segregated to every individual machine is
one of a task which actually take lesser time to get all the duties completed with minimum supervision
and maximum output with optimal resource allocation.
Economic in terms of Money: When a task assigned to a manual washer (human being) is expensive
and in compared to manual washer, self-laundry would be pocket friendly and allows user to save some
extra amount of money which can be associated in daily routine works or savings.
For Example:
When a client provides clothes to be washed, let’s take the total number of clothes given is 20. The
current rate of washing a single cloth is approximately INR 15/-.
20X15 = INR 300/-
Wherein self laundry provides a dedicated washing machine which cost 100/ 30 min. and a single round
of washing would get all 20 clothes washed.
Hence the difference of amount in both the scenario is huge which would be helpful as mentioned above.
Washer #1
Washer #2
Washer #3
Washer #4
Client #4/
25 clothes
Client #3/
15 clothes
Client #2/
20 clothes
Client #1/
10 clothes

Eco-Friendly:
When we look at the traditional method of laundry which is basically manual laundry, it is not as eco
friendly as the concept we are trying to get our hands-on.
For a better understanding, the amount of water used in a manual washing is colossal which waste the
water used. In other hand self-laundry will use washing machines where in water dispenser would be
linked to a giant tub to store the water so to recycle the water and can be used for a better purpose than
being waste.
Multiuser Mode:
As shown in fig 1.4.B there is dedicated machines allotted to every individual user which provides the
washing of clothes a different level where in X no. of users have X no. of machines which gives a
decorum of multi users mode.

2. Market Research
An entrepreneur has come up with what he/she believes in a good business idea. but, how doe the
entrepreneur check that the business idea actually meets consumer needs and has the potential to become
a viable business.
The answer is to do some market research.
Market research for a start up or small business needs to focus on the fundamental issues such as :
 How big the market is ?
 How fast the market is going ?
 The market growth potential ?
 How are the existing competitors and their share of the market ?
 How the market is divide up into segments ( segments are the different part of the larger market )?
 What kind of customers there are in the market?
The main purpose of market research is to help a business find the position in a part of the market where it
charges a reasonable price with a reasonable profit
2.1 Primary- Research :
Primary Research involves finding out ne information’s. its find the answers to specific question for a
particular purpose. these enquiry may take the form of the direct questioning.
for example , it may include face to face surveys, postal or online questionnaires, telephonic interviews or
focused groups. there type of direct contact with people is valuable as it gives specific feed back to the
questions asked.
The insides from this primary research provides a factual basis to work with.
however, it is important that the questions are clear and that the researcher is trained. this will ensure that
the result are not influenced. Although primary research can be expensive and time-consuming, the up-to-
date and relevant data collected can give organization a competitive advantage. This is because this rivals
will not have had access to it.
primary research process began internally with two key questions:
- Who should our key customer s be?
- What are their needs?
2.2 Qualitative and Quantitative Research
After this an external agency can be employed to carry out an opinion panel. This took the form of an
online questionnaire. The result of this delivered data about the market itself. Quantitative research

presents information in a numeric way, such as graphs , tables or charts that can be used to analyze the
information.
For example, an organization found from the questionnaire that 81% of students surveyed held a saving
account and 32% an investment saving account (ISA). The opinion panel also provided qualitative
feedback on what was of interest to student and what they wanted from an account.
Quantitative research provides information on consumers perception, such as :
- how they feel about product and services.
- what they like or do not like.
- what they would want from a new product
The panel produced valuable insights which organization used to help re-evaluated its existing student
account. It then used the information to develop new feature and benefits to meet the established needs.
2.3 Secondary Research
Secondary research focuses on existing information. Its uses published data that previous research has
already discovered. This cover a wide range of materials, such as :
-market research reports
-sales figures
-competitor marketing literature
-government publication,e.b, national statistics.
Secondary Research may be quicker to carry out but may give less specific outcomes for the topic in
questions. This part of organization research revealed that student accounts in 2009 amounted to 0.4
million out of a total market of 5.4 million new accounts.
For understanding the market research concept core area which I have chosen with the help of my
organization is E-commerce.
2.4 Research Objective
the concept self-laundry of a product is the difference between the prospective customer’s evaluation of all
the benefits and all the costs of an offering, in comparison to the perceived alternative. formally it may be
conceptualized as the relationships between the consumers perceived benefits in relations to the
perceived cost of receiving these benefits.
value in marketing can be defined by both qualitative and quantitative measures. on the quantitative side,
value is the perceived gain composed of individual’s emotional, mental and physical condition plus various
social, economic, cultural and environmental factors. on the quantitative side, value is the actual gain
measured in term on financial numbers and percentages. for an individual to deliver value,one has to grow

his or her knowledge and skills sets to showcase benefits delivered in a transaction (e.g getting paid for a
job.For an organization to deliver value, it has to improve its value : cost ratio when an organization
delivers high value at low price, the perceived value may be low. when it delivers high value at low price,
the perceived value may be high. the key to delivers high perceived value is attaching value to each of the
individuals or organizations making them believe that what you are offering is beyond expectation and
helping them to solve a problem, offering a solution, giving result, and making them happy.
2.5 Process of Market Research:
The process of market research can be described with a diagram as below:-
Figure 3.
Marketing research is a systematic process of colleting, analyzing, and recording data relevant to any
problem in marketing. This process involves certain steps to be followed in sequence. Experts on the
field have suggested almost similar process. Type and number of steps in marketing research process
depend on many factors, such as objectives, type of problem, costs, time, people, and so on.
1. Objective
Specification
2. Problem
Identification
3. Preparation
of Research
design
4. Collection
of Data
5. Analysis of
Data
6.
Interpretation
Data
7. preparation
of Research
Reports
seven-staged
marketing
researchprocess

However, in real practice, medium and large size companies follow following steps to carry out
marketing research, see Figure 3:
1. Objective Specification:
Marketing research starts with objective specification. It is obvious that marketing research is carried
out for certain ends/objectives. Here, general and marketing objectives must be clearly and precisely
specified. Objectives determine scope and intensity of marketing research.
Objectives may be short-term or long-term, may be specific or general, may be individual or group, and
may be related to entire organisation or part thereof. Those people involved in the research project
must be aware of these objectives.
2. Problem Identification:
Actual marketing research process starts with problem identification. Marketing research is meant for
solving the marketing problem on hand. If there is no problem, there is no need to carry out any
research. Problem must be identified, properly defined, and be understood in a right perspective. It is
said that the problem well defined is half solved. In order to detect and understand problem, one should
go for diagnosis of the situation and analysis of problem. Diagnosis is the medical term that is concerned
with identifying problem on the basis of signs and symptoms, and analysis deals with a detailed study of
problem so identified.
This step calls for following issues:
i. What is the problem?
ii. Where is the problem?
iii. How old is the problem?
iv. How serious is the problem?
v. How many people are involved/affected by the problem?
vi. If not solved, what are the possible consequences of problem?
vii. How can the problem be solved?
3. Preparation of Research Design:
Once problem is identified and properly understood, the next step is to prepare a detailed plan/design
to solve it. It is a pattern or an outline of research project’s workings. It is same as the blue print of
architect’s work. Generally, it is in written form.
The research project is carried out as per the research design laid down in advance. It is, in other words,
a master (or broad) plan or framework that states the total pattern of conducting research project. It

specifies objectives, data collection and analysis methods, time, costs, responsibility, probable outcomes
and actions.
Research design involves at least following aspects:
i. Type and nature of problem
ii. Type of information needed
iii. Who is to collect data
iv. Sources of data
v. Data collection tools
vi. Pattern of analysis
vii. Sampling decisions
viii. Time and costs aspects
ix. Methods to be used for collection and analysis
4. Collection of Data or Fieldwork:
Now, in order to solve the problem, needed data are collected as per the research design. This step
involves collection and furnishing of data. Data are the raw information. Data can be defined as facts,
statistics, or information either historical or derived by calculation, or experimentation. For solving any
marketing problem, adequate, reliable, relevant, and timely data are necessary. Major part of budget,
efforts, and time is devoted to collecting data.
Four issues are worth mentioned in this stage:
i. Data collection methods
ii. Tools for data collection
iii. Sources of data
iv. Fieldwork/data collection work
Marketing research uses two types of data – primary data and secondary data. Both data have their uses
and limitations. Also, different methods and sources are used for collecting both types of data. For
collecting secondary data, specific methods are not used. They are published data and can be easily
collected.
But, the primary data, being the basic input, need an intensive field work. They must be collected
deliberately and rigorously. Main methods used for primary data collection include communication
method (including personal interview, telephone interview, and mail survey), observation method,
experimental method, and panel method.

Depending upon overall suitability, appropriate methods and tools (like questionnaire, printed forms,
tape recorder, camera, movie camera, and other electronic devices) of data collection are used. These
methods are used for collecting data from one or more sources.
Field officer tries to collect adequate data. He has to tackle different situations, such as no response,
inadequate response, absence of respondents and selection of substitutes, duplication, etc. In this step,
time, costs, reliability, amount of data, etc., are critical issues.
5. Analysis of Data:
Analysis of data gives some outcomes or results. It generates information that can be used for decision-
making. When data collected are assumed to be adequate and reliable, the next step is to analyze the
data. Analysis enables to establish interrelations among variables involved. It is clear that raw-data, if
not analyzed, convey nothing, in order to draw some meaningful conclusions, the data must be analyzed
by using appropriate statistical or mathematical techniques/tools. There are a number of data analysis
techniques. Use of any of these techniques depends on type of data collected, time, and costs, reliability
of techniques as well as ability and expertise of the data analyst. Sometimes, for analysis purpose,
outside experts are assigned the task on professional basis. Nowadays, computer-based software (or
package) is available at affordable price for speedy, unbiased, and accurate analysis of data.
7. Preparation of Research Report:
This is the last and the most critical step in marketing research process. Researchers are frequently
required to make both oral and written presentation. However, written presentation is more important.
Acceptance of research project does not depend on quality alone, but the way it is communicated with
relevant audience, the way research work is presented.
The research work presented in a written form is called as research report. Research report can be
defined, as the systematic, articulate, and orderly presentation of research work in a written form.
Marketing executives are not interested in methodology used to conduct research; they want the results
presented systematically.
Final outcomes and interpretations must be presented in way that the target people are convinced.
While preparing research report, one must consider objectives, costs, users, time, and other relevant
factors.

4P’s of Marketing
Figure 4
Product –
The first of the Four Ps of marketing is product. A product can be either a tangible good or an intangible
service that fulfils a need or want of consumers. Whether you sell custom pallets and wood products or
provide luxury accommodations, it’s imperative that you have a clear grasp of exactly what your
product is and what makes it unique before you can successfully market it.
Price –
Once a concrete understanding of the product offering is established we can start making some pricing
decisions. Price determinations will impact profit margins, supply, demand and marketing strategy.
Similar (in concept) products and brands may need to be positioned differently based on varying price
points, while price elasticity considerations may influence our next two Ps.
Product
Price
Place
Promotion
4P’s of Marketing

Promotion –
We’ve got a product and a price now it’s time to promote it. Promotion looks at the many ways
marketing agencies disseminate relevant product information to consumers and differentiate a
particular product or service. Promotion includes elements like: advertising, public relations, social
media marketing, email marketing, search engine marketing, video marketing and more. Each touch
point must be supported by a well positioned brand to truly maximize return on investment.
Place –
Often you will hear marketers saying that marketing is about putting the right product, at the right
price, at the right place, at the right time. It’s critical then, to evaluate what the ideal locations are to
convert potential clients into actual clients. Today, even in situations where the actual transaction
doesn’t happen on the web, the initial place potential clients are engaged and converted is online.
How to Use the Four Ps of Marketing?
We have developed a dedicated marketing process often used with our Cleveland web design and
marketing clients. As a part of this process, we incorporate the four Ps through a series of questions
designed to help define each brand’s marketing mix. Here are just a few of the questions we use:
 What do consumers want from your product or service?
 How does your product meet those needs?
 Where do potential buyers look for your particular product or service?
 How do you differentiate from your competitors?
 What is the perceived value of your product or service?
 What current interactions do you have with potential clients?
Of course the list we use is more complete, but we hope the few questions listed above can give you a
good starting point in understanding the four Ps.
The 4 Ps of marketing provides some insight into a critical aspect of successfully taking a product or
service to market. Clearly defining product, price, place and time must all be considered when
developing a marketing strategy for any product or brand. Whether dealing with a start-up or an
established business, balancing these four elements is critical to marketers working hard to position a
particular product or brand in the market place.

Strategy
In a personal or professional world anything you do would have maximum chances of success if it is
decently strategized. For the particular business which we are planning to go for also needs a strategy in
every aspects of business to have the maximum rate of success. There are four aspects which are mainly
required to have proper strategy
 Primary requirements
 Employee Engagements
 Places
 Finance
1. Primary Requirements:
Any business needs proper planning which starts with primary requirement. The primary are the
requirements which helps a planner to execute the business plan accurately.
Below are the points which comes under primary requirements
 The place with a heavy foot fall.
 A place where surrounding society are mostly covered by students bachelors and cooperate
employees.
 The area should have 7.0 + literacy rate.
 At least A hall or the area of a size 20X25 (in ft)
 At least 10 washing machine to start with
 Easy access to water facilities
 Easy access to electricity.
2. Employee Engagements:
For the Smoother Performance of any business what is most important thing is the employee
engagement. The key factor to get a better success rate in anything to get the best out of every
individual involves in the task.
 Training should be provided to the employees.
 Receptionist to have access for incoming client
 Cleaners need to have an special training to engage their skills smoothly.
 Maintenance needed to be up to the standards for better facilities to be provided to the customer
for their satisfaction in increase.

3. Place:
As per the business plan, we are looking forward to start our business with four locations. However, for
your kind information the location in terms of city chosen is INDORE and the four sub locations are
what we are talking here about.
 Geeta Bhawan
 Vijay Nagar
 Bhawarkua
 Gumashta nagar
4. Finances:
Here is the list of required equipments and other necessary stuffs:
 Place (on rent) – INR 35,000/month
 Washing machines – minimum 10 pcs
 Specific employees – minimum 6
 Accessibility to water
 Accessibility to electricity
 Other expenses
Expenses:
Machine – 10,000/each
Minimum requirement of machine is 10
10*10000= INR 1,00,000
Rent for hall – 35,000/month
Electricity – 8,000/month
Water – 8,000/month
Other Expenses -25,000/month
Overall expenses (Excluding machinery cost) = 1,26,000.00
Earnings:
The rent of using washing machine for single round is INR100 per 30 mins. The working hours of
business is 6am-11am and 5pm-10pm.
If, all machines working for all the hours
INR 100/30mins = 200Rs per hour per machine.
200 per hour per machine x 10 machines that is equal to INR 2000 per hour.

As mentioned above the total working hours are 10.
INR2000 per hour x 10 hours = INR20000. per day.
INR20000 x 30 days = INR 6,00,000.
As we all know a very simple fundamental is
Profit = Earning – Expenses
Profit = 6,00,000 – 1,26,000
Profit= 4,74,000.
If 5 machines working all day
As we all know the previous calculation, this calculation remains exactly same excluding no. of
machines.
INR2,000 per hour per machine.
2,000 x 5 machines = INR 10,000.
INR 10,000 x 30 days = INR3,00,000
Earning = 3,00,000
Expenses = 1,26,000
Profit remains 1,74,000/-
If 2.5 machines working all day
As per the first point, again all the expenses remain the same but the working hours remains the same
INR 2000 per machine per hour x 2.5 machines = INR5,000 per day.
INR 5,000 x 30 days = INR 1,50,000.
Earnings = INR 1,50,000.
Expenses = INR 1,26,000.
Profit = INR 24,000 a month.

Business Flow diagram
Figure 5
I
• Planninig
II
• Requirment
III
• Execution
IV
• Sales
V
• Promotions
VI
• Post Sales
VII
• Recovery
VIII
• Recalls
Monthly
Pass
Weekly
pass
Daily
Incoming
On the spot

Target Audience
Bachelors : For improving time management on their studies, extra-curricular activities and other stuffs
it’s very important to manage the time accordingly. Also a scientific studies says 73% bachelors either a
boy or girl are very lethargic to keep their clothes clean. This concept will help them for being up to the
date with the cleanliness of the clothes at least.
Corporate employees : Most of the people things a Corporate life is good but practically this is one of
the area in life where most of the people are stressed due to heavy work. This concept will help them save
their time and to utilise that time for something good. If a CE is able to save extra time that give us a
advantage to attract them.
EEA audience : Most of the students continuing their studies for Entrance exam (EE can be counted as
any sector or any exam require to enter any educational field) do not find time for any other stuff easily
because of hectic schedule of classes. Their classes remains for very long hours which makes them having
lesser time to spent on other personal/ routine work. Same as CE they can save some time to relax or to
complete other stuffs by adopting this concept. Also it is pocket friendly to the student who has limited
money in the pocket.
Limited earning families : A larger family where the number of people earning is less than the people
living in the same family. Now, as you can see number of people are more than the total number of clothes
to be washed will also increased. The concept we are proposing will help them with washing as the earning
of the faily is very low.
College students : For improving time management on their studies, extra-curricular activities and other
stuffs it’s very important to manage the time accordingly. Also a scientific studies says 73% bachelors
either a boy or girl are very lethargic to keep their clothes clean. This concept will help them for being up to
the date with the cleanliness of the clothes at least.

Delegated Authorities and Hierarchy
Figure 6
Owner
Store Head
Receptionist
Mechanics
+
others
clerical Head
Issue of
electricity Issue of water

Financial Analysis
Initial Investment :To start a business, any prospect required a certain amount to start with,
which can be mentioned as initial investment of the business. The route to success for any
business apparently depends on the investment given and how optimally you can use the
amount for maximum output.
Here is the list of required equipments and other necessary stuffs :
 Place (on rent) – INR 35,000/month
 Washing machines – minimum 10 pcs
 Specific employees – minimum 6
 Accessibility to water
 Accessibility to electricity
 Other expenses
Expenses
Machine – 10,000/each
Minimum requirement of machine is 10
10*10000= INR 1,00,000
Rent for hall – 35,000/month
Electricity – 8,000/month
Water – 8,000/month
Other Expenses -25,000/month
Overall expenses (Excluding machinery cost) = 1,26,000.00
Earnings
The rent of using washing machine for single round is INR100 per 30 mins. The working hours of the
business is 6am-11am and 5pm-10pm.
If, all machines working for all the hours
INR 100/30mins = 200Rs per hour per machine.
200 per hour per machine X 10 machines that = INR 2000 per hour.
As mentioned above the total working hours are 10.

INR2000 per hour X10 hours = INR20000. per day.
INR20000 X 30 days = INR 6,00,000.
As we all know a very simple fundamental is
Profit = Earning – Expenses
Profit = 6,00,000 – 1,26,000
Profit= 4,74,000.
If 5 machines working all day
As we all know the previous calculation, this calculation remains exactly same excluding no. of
machines.
INR2,000 per hour per machine.
2,000 X 5 machines = INR 10,000.
INR 10,000 X 30 days = INR 3,00,000
Earning = 3,00,000
Expenses = 1,26,000
Profit remains 1,74,000
If 2.5 machines working all day
As per the first point, again all the expenses remain the same but the working hours remains the same
so
INR 2000 per machine per hour X 2.5 machines = INR5,000 per day.
INR 5,000 X 30 days = INR 1,50,000.
Earnings = INR 1,50,000.
Expenses = INR 1,26,000.
Profit = INR 24,000 a month.
This is the overall financial analysis we could think of. However the better insights for the better
analysis for the finance.

SWOT Analysis
Table 1
Strengths Weaknesses
No competition Price sensitivity
A unique concept Water issue
Pocket friendly to customer Electricity issue
Eco-friendly Local politics
Lesser space requirement A unique but “new” concept
Opportunity to employment Limited target audience
Opportunity Threats
On door facility Politics
Iron Facility Environmental
Water Harvesting Social
SPA and health Facility* Technological
Economical

A structural approach for a conceptual business plan "Self Laundry"

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