Tribune365 is inviting sponsors to join a special marketing campaign for October's National Breast Cancer Awareness Month. The campaign, called "Faces of Cancer...Faces of the Cure", will feature profiles of individuals affected by breast cancer across Tribune's media properties to raise awareness and drive donations to breast cancer organizations. Sponsors will receive prominent placement across Tribune's television, newspaper, online and mobile platforms to support the 25th anniversary of National Breast Cancer Awareness Month.

1. National Sponsorship Opportunity CONFIDENTIAL AND PROPIETARY INFORMATION. This presentation and the information and concepts contained herein are the exclusive property of Tribune Media Net, Inc. d/b/a Tribune365. © 2010 Tribune Media Net, Inc.

2. 25 Years and Counting… As a brand that supports the Breast Cancer cause, we invite you to join TRIBUNE365 and other participating sponsors in honoring the 25th anniversary of National Breast Cancer Awareness Month this October through a special integrated marketing opportunity. With Breast Cancer being the #1 cause of cancer for women in America, the chance of a woman having invasive Breast Cancer some time during her life is roughly 1 in 8. It is only through continued awareness and financial support of the cause that we can hope to someday eradicate the disease. Source: Americancancersociety.com and breastcancer.org * Includes women still being treated and those who have completed treatment 2

3. TRIBUNE365 is Committed to the Fight TRIBUNE properties and our award-winning news-gathering teams are a trusted resource for the timeliest health and wellness news and information – delivered via our broadcast, print and online properties, including our national health portal, HealthKey.com. Recognizing that Breast Cancer is a national cause but that the individual fight against the disease occurs on a local grassroots and personal level, TRIBUNE365 becomes the ideal media partner for your breast cancer marketing efforts. This October, TRIBUNE365 will demonstrate our own commitment through: Corporate Responsibility & Awareness Generation Corporate donation to Breast Cancer Charitable Organization Illuminating Tribune Buildings in Pink Lights and/or Pink Ribbons Expanded Breast Cancer Content Across our Products and Markets and Sponsorship of Local Breast Cancer Events Join TRIBUNE365 as we put a FACE to Breast Cancer… 3

4. Faces of Cancer…Faces of the Cure TRIBUNE365has created an inspirational integrated marketing program, Faces of Cancer…Faces of the Cure,to honor the women and men affected by Breast Cancer and those who are a part of their fight…friends, family, doctors, nurses and advocates. We will be featuring a combination of faces who are nationally prominent, as well as those in our local markets, to help drive awareness, maintain relevance and garner support. To launch the campaign we will highlight two of the most recognized faces of Breast Cancer: Face of Cancer: Susan G. Komen The Foundation named in her honor has become synonymous with Breast Cancer Awareness Face of the Cure: Dr. Susan Love As a world-renowned research expert on the disease, Dr. Love is an advocate and resource for those fighting the disease TRIBUNE365 will also provide an online forum in which those touched by the disease can recognize the faces of breast cancer within their own lives…survivors, doctors, nurses, caregivers, etc. and make a donation to the fight. 4

5. Raise Awareness Further build awarenessof National Breast Cancer Month among our readers and viewers. Highlight Resources Use Tribune’s powerful media portfolio to highlight the most timely and up-to-date national and local resources. Inspire Action Drive consumers to make National Breast Cancer Month a personal event, honoring those in their life touched by Breast Cancer and making a donation to our featured TBD Breast Cancer organization. Program Objectives 5

8. Dedicated Breast Cancer Content Page Across Tribune Interactive Network, including HealthKey.com

9. Dedicated “Faces” Microsite with User-Generated Experience

10. “Faces” Admail

12. Dedicated Breast Cancer Content Page on Mobile Websites

14. Custom Direct Mail Solutions

15. PolybagsIntegrated Plan Components 6

18. Special Content will include:Latest articles and editorial features on topics related to Breast Cancer Editorial “Faces” profiles, leading with Susan G. Komen for the Cure and Dr. Susan Love and her Army of Women Information on local Breast Cancer resources and events Additional Daily Advertising Opportunities Ads to run across Tribune newspapers adjacent to Breast Cancer content/features Print See the print special section here. Mock-up for illustrative purposes only. 8

19. Faces of Cancer…Faces of the Cure Online Elements: Home Page Presence Breast Cancer Pink Ribbon on all Tribune Website Nameplates, including HealthKey.com “Breast Cancer Awareness” Pink Text Tab on all Nav Bars Co-branded “Faces” Fixed Position Promo Pencil Ad Unit for 10 Days in October ROS Promotional Online Ad Units Pencil, Cube and Leaderboard ads will promote “Faces” campaign throughout October Online Mock-up for illustrative purposes only. 9

20. Online Additional Faces of Cancer…Faces of the Cure Online Elements: Content Page: Page appears on all Tribune websites including HealthKey.com (19.1M UVs) Includes “Faces” profiles featured on broadcast vignettes Breast Cancer articles and feature content Link to “Faces” Recognition/Donation Microsite Link to Facebook“Faces” Page Mock-up for illustrative purposes only.

21. Microsite Breast Cancer is a personal story. TRIBUNE365 will create a dedicated microsite offering individuals the opportunity to recognize the “Faces” of Breast Cancer/Cure within their own lives, as well as the ability to donate to the cause: Recognize and Honor “Faces” Submit a photo, name and provide short caption of person to be recognized Notification email will be sent to both the recognized individual as well as the nominator (nominee email includes permission to post request) Email will contain link to submitted photo on microsite and option to forward to friends Link can also be sent via social media Make a Donation to the Cause Microsite will feature link to make a donation to Susan G. Komen for the Cure and Love/Avon Army of Women Viewing the “Faces” Microsite will feature photo gallery of photos/names submitted as “Faces” Potential search capacity for individual names/nominees Mock-up for illustrative purposes only. 11

22. Facebook Page Facebook members can post the name, picture and story of their “Face” of Cancer/Cure AdMail Campaign Promotes and links to “Faces” Microsite Admail sent to Tribune’s opt-in database of 4.7M registered users Average open rate of 10% Average click rate of 2% Audience demos: 30% is married 64% is between the age of 24 – 54 20% has at least one child 40% has HH income of $75K+ Facebook & Admail AdMail Facebook Page Mock-up for illustrative purposes only. 12

23. Breast Cancer Pink Ribbon on all Tribune Mobile Site Nameplates and Home Page Nav Bar Faces of Cancer…Faces of the Cure Mobile Ad Campaign “Faces” ROS Adhesion Ad Unit: Drive Traffic to Recognition/Donation Microsite Adhesion ad will link visitors directly to the Faces of Cancer…Faces of the Cure dedicated recognition/donation microsite For iPhones: Adhesion ad will link iPhone users directly to the Faces photo page for instant upload “Faces” ROS Standard Mobile Banner Ads Drive awareness of “Faces” campaign Mobile Adhesion Unit Mock-up for illustrative purposes only. 13

25. ROS Mobile Banner Ad

27. 25% SOV Standard Mobile Banner Ad

29. Vignette Library :05 Billboard

32. 25% SOV Vignette Billboard

33. 100%SOV 234x60 Ad

36. :05 Opening Sponsor ID Billboard

37. :40 “Faces” Profile Vignette

38. :15 Sponsor Brand Ad

39. Vignette to run locally 1x per day in AM news or PM news if AM news not available

40. 23 Local Stations Total

41. Vignette to run nationally 1x per day in noon news on WGN America

43. 25 Total in Each Market

44. 600 :15 Sponsor Brand Spots

46. Front Page 4/c Corner Ear Ad

48. 8 Corner Ear Ads Total

49. 8 Full, Back-Page Ads TotalNET INVESTMENT: $750,000 14 Platinum Sponsorship Package CATEGORY EXCLUSIVITY CATEGORY EXCLUSIVITY CATEGORY EXCLUSIVITY

55. :05-:10 Opening Billboard

58. :05-:10 Opening Billboard

60. 25% SOV Cube AdPRINT PRINT ONLINE ONLINE NET INVESTMENT: $125,000 NET INVESTMENT: $75,000 15

63. 20 of the top 30 WGN America HHs: 75M Local TV HHs: 32.7M Daily Readers: 6.8M Sunday Readers: 9.2M Monthly UVs: 19.6M Monthly PVs: 481+M 18 Source: *Nielsen November 2009, **2010 Scarborough Release 1 Studies ***April 2010 Nielsen NetView TRIBUNE365 Portfolio