The document provides instructions for an assignment analyzing effective ancillaries. Students are asked to individually analyze a double page magazine spread and a newspaper advertisement to understand how and why different design elements are effective. The document defines key elements to analyze for each ancillary, such as primary images, headlines, body text, colors schemes, and their font, size, placement and other properties.

1. Assign 29:
Real Life Ancillary Analysis
Purpose/objective:
-to look for effective ancillaries that are
inspiration for your ancillaries
-understand and explain HOW and WHY they
are effective
Done individually

2. Double Page Magazine Spread
Place copy of spread here

3. Double page spread conventions
(what you need to analyse)
Name of
element
What is it?
What you have to analyse
Primary Image
The main , largest image
Secondary Image
The next or other images that are not as bold/big
as main image
Denotation/connotation of images. How does it
have visual hierarchy? Why use this as
primary/secondary images?
*some DPS’s may not have secondary images
Photography
style/composition
The style of the photos
How the photos are laid out
What is the style?
How and why are they laid out in this way?
Headline
The main title
(eye-catching title)
font/size/colour/placement
Standfirst
The subtitle
(explains the article’s basics (usually 5 W’s)
font/size/colour/placement
Body Text
The main text (body paragraphs) is the articles
In columns
Usually around 11pt size text
font/size/graphics/ (is it in a box? Behind a
graphic?) colour/placement/columns?
Pull Quote
A captivating/interesting quote from the article to
intrigue audience to read it
font/size/colour/placement/style of
quotation marks
Folio’s
Page numbers
Placement/font/size/style/colour/graphics
Colour schemes
The main colours used (usually around 3)
How are these main colours applied?
Why these colours? (connotations)
By Line & captions
By line gives credit to author (By Jane Doe)
captions explain photos further or give credit to
photographer
Placement/font/size etc.

4. Double Page Magazine Spread Analysis
Primary Image
-Annotations goes here
-keep it simple and concise, yet a
good level of analysis!
-use bullet points
-remember you are ANALYSING

5. Double Page Magazine Spread Analysis
Headline
……..
………..
……..
……
……

6. Double Page Magazine Spread Analysis
Body Text
……..
………..
……..
……
……

7. Newspaper Advert
Place copy of spread here

8. Newspaper Advert conventions
(what you need to analyse)
Name of
element
What is it?
What you have to analyse
Primary Image
The main , largest image
Denotation/connotation of images. How does it
have visual hierarchy? Why use this as primary
images?
This image should be very captivating to create attention
from audience
Also, should create a ‘narrative’ and ‘enigma’ (in which
would be revealed by watching documentary)
Photography
style/composition
The style of the photos
How the photos are laid out
What is the style?
How and why are they laid out in this way?
Colour schemes
The main colours used (usually around 3)
**could relate to DPS**
How are these main colours applied?
Why these colours? (connotations)
Slogan
The subtitle
(anchors meaning of an image, often a witty pay
on words,
font/size/colour/placement
Name of Program
The main text (body paragraphs) is the articles
In columns
Usually around 11pt size text
font/size/graphics/ (is it in a box? Behind a
graphic?) colour/placement/columns?
Scheduling Info
Information about date/date/time show is on
font/size/colour/placement/style of
quotation marks
Channel logo
To remind viewer where to watch
Placement/behind graphic?/ colour
Graphics
Boxes or shapes with colours behind or near text
Placement/colour/shape
Hashtag or website
(optional)
Hashtag of a relevant phrase or website for active
audience to get them involved or seek more info
(in Channel 4 = boxes of colour to make text stand out)
Placement/font/size

9. Newspaper Advert Analysis
Channel Logo
-Annotations goes here
-keep it simple and concise, yet a
good level of analysis!
-use bullet points
-remember you are ANALYSING

10. Newspaper Advert Analysis
Graphics
……
……
……

11. Newspaper Advert Analysis
Scheduling Info
……
……
……

12. Set: Wed Jan 14
Due: Wed Jan 22