Artists need a unique selling proposition (USP) to promote themselves effectively. Ariana Grande's USP includes her long hair in a ponytail, knee-high boots, and short dresses, along with a branding style featuring black and white colors, soft pinks, and swirled or checkered patterns. An artist's USP may evolve over time in response to changes in their image, music, or target audience. The task is to identify evidence of at least one artist's USP by analyzing materials from different media and considering how it reaches the intended audience.

1. Assign 12: USPs of artists
L/O: to understand what a USP is and why it’s important for artists and
their promotion

3. What’s Ariana’s USP?

4. What’s Ariana’s USP?
• Long hair in ponytail
• Knee/thigh high boots
• Short dresses
Also consider the branding…..
• Black and white/soft pink
• Swirls/checker patterns

6. What’s Olly’s USP?

7. Evolving USP
• Why does it evolve?

9. Task
YOU MUST: Find evidence of at least 1 artist’s USP. Get evidence from a
range of media materials and think about audience.
YOU SHOULD: Try to get evidence of evolving USP – how/why does it
change?
YOU COULD: Compare the USP of 2 different artists.