Social media can impact electoral outcomes by allowing political parties to set the agenda, counter misinformation, run targeted messaging campaigns, and educate voters. Facebook in particular is a powerful tool, with over 71 million Indian users in 2012 that are expected to reach 100 million by 2013. Political parties can use Facebook and other social media platforms like Twitter, Google+, and Whatsapp to deliver messages to voters through images, videos and text in local languages. By spreading simple and repetitive messages through social media, parties can influence first-time and younger voters. However, parties must know how to effectively use different social media tools and channels to engage various audience types.