This document discusses trendsetters in various regions of Asia, including the Middle East, India, and Indonesia. In the Middle East, trendsetters are either wealthy early adopters of new products or influential opinion leaders on social media. In India, emerging trends among youth include pretending to be environmentally conscious and participating in anti-corruption movements. Indonesian trendsetters can be divided into two groups - digital influencers and grassroots hobby leaders. Both play important roles in organizing social events and creating public spaces for youth.
Delivered as part of the PhilanthropyNYU Journal's 1st Annual "Meet the Authors" Celebration, during which I presented elements of my article, Simplicity, Inclusions & Ingenuity: What African Tech Companies Can Teach U.S. Nonprofits."
Link to my PhilanthropyNYU article: http://www.philanthropynyu.org/polIssueStory.cfm?Doc_id=200
Contemporary Issues in Marketing (6229) presentation on gender-based marketing for women.
Instructions for viewers: Please view the video included on the 'Tata Tea' case study slide
This deck accompanies a presentation that Russell Sparkman of FusionSpark Media provides to marketers, businesses, nonprofits and government agencies about the role of purpose in today's content hungry, digital marketing context.
articles on insights of youth in India (micro and macro-trends, socio psychol...kaustav sengupta
Few of my articles published in various magazines. These articles reflect the socio- psychology of youth in India and will help researcher and insight seekers to get a better idea of young and young adults in this subcontinent. For more check my blog : www.ingene.blogspot.com
Delivered as part of the PhilanthropyNYU Journal's 1st Annual "Meet the Authors" Celebration, during which I presented elements of my article, Simplicity, Inclusions & Ingenuity: What African Tech Companies Can Teach U.S. Nonprofits."
Link to my PhilanthropyNYU article: http://www.philanthropynyu.org/polIssueStory.cfm?Doc_id=200
Contemporary Issues in Marketing (6229) presentation on gender-based marketing for women.
Instructions for viewers: Please view the video included on the 'Tata Tea' case study slide
This deck accompanies a presentation that Russell Sparkman of FusionSpark Media provides to marketers, businesses, nonprofits and government agencies about the role of purpose in today's content hungry, digital marketing context.
articles on insights of youth in India (micro and macro-trends, socio psychol...kaustav sengupta
Few of my articles published in various magazines. These articles reflect the socio- psychology of youth in India and will help researcher and insight seekers to get a better idea of young and young adults in this subcontinent. For more check my blog : www.ingene.blogspot.com
(Youthlab Indo) Indigenous trendsetters: Youth market trendsetters from middl...youth laboratory indonesia
A compilation of youth marketing expert insight from 3 different country on how the young trendsetters differs in Asia
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia, perusahaan penelitian pemasaran
twitter trends in Indonesia became huge with a high pace since the last 5 years. Find out how youth interact with social movement, politician, and community account on twitter, and how those account create buzz
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia
Nike Foundation Girl Hub London ProjectJody Turner
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Activismin egyptandbahrain1 Relation between Sandro Suzart, SUZART, GOOGL...Sandro Santana
Sandro Suzart, SUZART, GOOGLE INC and United States on relationship among Demonstrations, 2013. IMPEACHMENTS of 22 governments, Relation, Sandro Suzart, SUZART, GOOGLE INC, United States, Demonstrations countries IMPEACHMENT, GOOGLE INC, the torture suffered by Sandro Suzart, Genocide in Egypt and Lybia.
Activismin egyptandbahrain1 Relation Sandro Suzart SUZART GOOGLE INC U...Sandro Suzart
relationship between Sandro Suzart SUZART GOOGLE INC and United States on Demonstrations 2013 and Impeachments of 22 governments Relation, Sandro Suzart, SUZART, GOOGLE INC, United States on Demonstrations countries IMPEACHMENT GOOGLE INC
In a world where social media is the key to sales, Jen Morilla breaks down the technique and strategies for creating growth online. Instagram, Facebook, Pinterest, LinkedIn, and YouTube. Learn how to use each platform to grow and build an audience and community on social media.
Youth Laboratory Indonesia share some thoughts and insights on how concern & context are crucial for youth marketing in Indonesia.
*kata kunci: pemasaran, tren anak muda,riset anak muda, riset pemasaran, strategi pemasaran anak muda, jasa riset, jasa riset pemasaran, biro riset pemasaran, konsultan pemasaran, youth culture asia,youth culture report,youth data,youth indonesia,youth insights,youth marketing indonesia,youth marketing reports,youth research,youthlab, indonesian youth, data anak muda, penelitian tentang anak muda, hasil survei tentang anak muda, jasa penelitian, anak muda indonesia
We the People in the Social Media Age – by Nalaka Gunawardene, Yangon - 10 De...Nalaka Gunawardene
“We the People in the Social Media Age” is a plenary level presentation given at the 4th Media Development Conference in Myanmar, held in Yangon on 10 – 11 December 2015.
The conference, themed as “New Dynamics in Myanmar Media”, took place at a historic moment in Myanmar’s history: Aung San Suu Kyi's National League for Democracy (NLD) has won a landslide victory in Myanmar after general elections on 8 November. It was the country's first national vote since a nominally civilian government was introduced in 2011, ending nearly 50 years of military rule.
Addressing nearly 200 participants drawn from Myanmar’s mainstream media, new media and ICT spheres – including policymakers, managers and practitioners – I briefly explored the impact of social media in the present social landscape: Asian Regional perspectives.
The organizers had asked me to touch on these points:
• The role of social media at elections
• Bloggers and other social media activists and their space and role in the whole social media theatre
• Usage and future challenges/perspectives of the social media sector
• The relationship between the conventional and social media in the media landscape in Asia
• Importance of media literacy in a society and ways and means of educating public on media literacy
I could only raise a few ‘big picture’ level points in the short time available. As always, I asked more questions than I could answer – but it is very important that we seek such answers.
My concluding remark on the panel was: whether we like it or not, social media is here. Let us use them to serve the public interest. In other words, as Sir Arthur Clarke used to say, Exploit the Inevitable!
Sustainable Fashion Presentation for National Chengchi University Innovation ...Darice Chang
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Developing an Accessible Tourism Strategy - (Disabled Travelers Guide to the...Scott Rains
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http://travability.travel/blogs/developing-an-accessible-tourism-destination-strategy.html
The Disabled Travelers Guide to the Galaxy
Frogs, Bicycles, Imo, UD = MC2 and the Restaurant at the end of the Universe.
Well not really but at least I have your attention!
It would be nice to think that travelers with a disability were free to travel the Universe with nothing more than their trusty towel. In reality, travel even to a local attraction, is far more difficult than it needs to be. Travel, recreation and leisure are all about about the "experience" which ideally should be seamless from planning, to arrival back home. Enjoyment comes from those experiences and the way they are shared with others. The experience lingers in the memories of those who participated. A truly remarkable travel experience leaves the visitor changed in some way.
How to Harness The Power of SlacktivismRoryLootsma
Project for a film class at Queen's University. Presentation attempts to show the merits of slacktivism and how they can be utilized in effective activist campaigns.
David South Consulting is an international development media and consulting service. Designing human development and health. Editor and writer of Southern Innovator.
Website: www.davidsouthconsulting.com
davidsouthconsulting.org
southerninnovator.com
How inclusive programmes towards poverty alleviation should be designed by ar...ivo arrey
How inclusive programmes towards poverty alleviation can be designed.
Author: Arrey Mbongaya Ivo
http://youtube.com/user/AfricanCentreforCom
http://www.africancentreforcommunity.com
Copyrights 2014 African Centre for Community and Development. All rights reserved.
David South Consulting is an international development media and consulting service. Designing human development and health. Editor and writer of Southern Innovator.
Website: www.davidsouthconsulting.com
The 2014 Non-Obvious Trend Report VISUAL EDITION - 15 Trends Changing How We ...Rohit Bhargava
A preview of the 4th Edition of the best selling Trend Series from marketing expert and trend curator Rohit Bhargava. WANT TO DOWNLOAD A FULL VISUAL EDITION AS A PDF? VISIT WWW.15TRENDS.COM.
This latest report features 15 trends in five categories: Culture + Consumer Behaviour, Technology + Design, Marketing + Social Media, Media + Education and Economics + Entrepreneurship. Get the FULL VISUAL EDITION, most recent reports and more at www.15trends.com.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
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“We the People in the Social Media Age” is a plenary level presentation given at the 4th Media Development Conference in Myanmar, held in Yangon on 10 – 11 December 2015.
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2. #Trendsetters….. YRP Asia Trends Report Series “Trendsetters are innovators in term of product adoption, and reference in term of lifestyle ” Muhammad Faisal Executive Director YouthlabIndo (Indonesia) “Trendsetters are customers or consumers who are ahead of the market curve and real influencers on the mainstream. Trendsetters are mayors of street creds” Tarek Kassar, CEO of Youngberry Agency (Lebanon) http://www.flickr.com/photos/ghada-abdullrahman-photography/5622142967/sizes/l/in/pool-27418998@N00/ www.youthresearchpartners.com
4. Photo source: http://www.flickr.com/photos/damonlynch/2777535541/sizes/o/in/gallery-brianauer-72157622394147895/ http://www.flickr.com/photos/iembrace/5621447787/sizes/l/in/pool-27418998@N00/ Photo source:http://www.flickr.com/photos/andrewnaphotography/5611086712/sizes/l/in/pool-27418998@N00/ Tarek Kassar, CEO of Youngberry Agency (Lebanon) Trendsetters in the Middle East are of two kinds: 1. A rich customer who adopts and purchases a lot of new products to motivate surrounding community to follow him/her in at least one product without any domination to any particular category (car, mobile, clothes, etc...). 2. A customer who has voice and opinion on new products and share it with the community surrounding him/her (or even nation-wide) through newspapers, blogs, or social networks in order to influence on one category they are dominantly good at.Both types of trendsetters are only successful when their personalities have leadership abilities. YRP Asia Trends Report Series www.youthresearchpartners.com
6. Photo source: http://www.flickr.com/photos/zz77/5288436016/sizes/l/in/pool-51562379@N00/ Tarek Kassar, CEO of Youngberry Agency (Lebanon) Trendsetters in the Middle East are looking for various things, could be one of the below or all the below: 1. Social Status: trendsetters majorly want to be positioned better among peers and the rest of the community. They love their lifestyle by being the first and unique. 2. Empowered Voice: trendsetters are confident people of what they say and want their voice to be empowered by being able tostate their opinions to the brand managers. Empowerment can also be developing for them a direct channel with the brand managers all the time. 3. Access: trendsetters want access to the newest and latest trends in the U.S. and Europe (Fashion: New York, L.A. and Paris). Providing access to trendsetters can help brand managers and agencies identify whether they are still relevant to the youth culture nor not.” YRP Asia Trends Report Series www.youthresearchpartners.com
7. Photo source:http://www.flickr.com/photos/modenadude/5329147642/sizes/z/in/pool-51562379@N00/ Tarek Kassar, CEO of Youngberry Agency (Lebanon) A trendsetter is critically self-conscious and want to be perceived by brand managers and agencies as:1. Self-actualizing person.2. Qualified leader.3. Champion in the field.4. Advocate in what he/she says. YRP Asia Trends Report Series www.youthresearchpartners.com
8. Profile on a Mobile Trendsetter in the Middle East Rita El-Khoury (Ritaelkhoury.com) www.youthresearchpartners.com
9. Profile on Fashion Trendsetter in the Middle East Noor Al-Naimi (http://celebs-style.blogspot.com) www.youthresearchpartners.com
11. / KustavSengupta Research Head of INgene (India) “Eco-cool” and the “fakoconsciousness” A strong emerging trait of young influencers in India at SEC1 cities… to show off that they are ecologically conscious! This is a characteristic which INgene coined as “fakoconsciousness” : a process of faking oneself as ecologically and socially active to remain “cool” among peers (when the on-ground observations states a different scenario). Further reading: http://ingene.blogspot.com/2011/01/fakoconsciousness-is-growing.html http://ingene.blogspot.com/2009/08/trends-in-india-going-green.html YRP Asia Trends Report Series www.youthresearchpartners.com
12. / KustavSengupta Research Head of INgene (India) Being Anti corruption groupe is “cool” Speaking and showing off solidarity against corruption is becoming cool. The digitally smart youth in India are strengthening their solidarity in virtual world to organize rallies, real meeting against corrupted system, individuals and supporting the issues. Further reading: http://ingene.blogspot.com/2011/04/anti-corruption-movement-and-youth-in.html http://ingene.blogspot.com/2011/04/hazare-is-now-element-of-cool.html YRP Asia Trends Report Series www.youthresearchpartners.com
13. / YRP Asia Trends Report Series KustavSengupta Research Head of INgene (India) Emerging “DIY” initiatives among In‘glo’dians In contrast to the traditional “get it done” attitude of affluent class in India, the In’glo’dians are embracing more DIY to remain “alternative” and “personal”. www.youthresearchpartners.com
14. / KustavSengupta Research Head of INgene (India) BB babies vs. iphoneIn‘glo’dians There is a strong emerging difference among various categories of young and young adult segments in India. The Neuvo riche Indians in their 20’s and 30’s are opting for Blackberry where as the “alternative” cool In’glo’dians are moving towards iphone latest version. The aspiring “Indian” categories of youth are opting for BB look alike. The “Bharatiyas” are buying Chinese fakes, “no name/low- branded” local made mobiles. Narcissism grows The digital liberty is making this generation more and more narcissous….showing of self is rampant, virtually (in a country with strict social norms, offline) YRP Asia Trends Report Series www.youthresearchpartners.com
16. / Muhammad Faisal Executive Director Youthlab Indo (Indonesia) Photo source:http://www.flickr.com/photos/stonehimself/4722377442/sizes/l/in/photostream/ Digital VS Grass root Indonesian trendsetters emerge from 2 different universe, the digital and the grass root world: Digital influencers are the young people who are actively shouting their opinion on a wide range issues, from economic, eco-green, politics, to celebrity gossips. They came from diverse background, although most of them are creative worker or academician. They have massive follower on social media and engage with them almost 24/7. The Grass root trendsetter are youths who specialized themselves in a particular hobby such as lomo camera, fingerboard, music, fashion, surfing, or fixed gear. They’re more active offline than online. They love to ‘nongkrong’ or ‘kopdar’, which means ‘hangout’ or ‘having a coffee break’. This type of trendsetters are the leader when it comes to creating a social currency. YRP Asia Trends Report Series www.youthresearchpartners.com
17. / Photo source:http://www.flickr.com/photos/stonehimself/4722377442/sizes/l/in/photostream/ Muhammad Faisal Executive Director Youthlab Indo (Indonesia) Social Event Expert Indonesian youths are well trained when it comes to organizing an event. Because since junior high they usually have the experience gathering a ‘Pensi’, an abbreviation of ‘Pentasseni’, meaning ‘Art festival’. One of the peculiar characteristic of an Indonesian Trendsetters is that they’re a ‘veteran’ in event organizing. They are ‘la crème de la crème’ in the science of gathering crowd. One could see that the trendsetters are the man behind the gun in every popular youth event. YRP Asia Trends Report Series www.youthresearchpartners.com
18. / Photo source:http://www.flickr.com/photos/stonehimself/4722377442/sizes/l/in/photostream/ Muhammad Faisal Executive Director Youthlab Indo (Indonesia) Creating Public Spaces Because the youth center aren’t really working as it suppose to be in urban cities and almost all youth public facilities dated back to the 70’s. Trendsetters now also take part in creating new public spaces, or rejuvenating old ones as a decent place for youth. ‘Build this city’ (http://www.youtube.com/watch?v=n351T8SP9rs) Is a one of the many example of how a community of youth trendsetters (unkl347) invest in creating a space for youth. The interesting part is, in initiating this militant movement the grass trendsetters don’t want to be related to a bigger cause, such as green or anti-corruption movement. YRP Asia Trends Report Series www.youthresearchpartners.com
19. / Photo source:http://www.flickr.com/photos/stonehimself/4722377442/sizes/l/in/photostream/ Muhammad Faisal Executive Director Youthlab Indo (Indonesia) Inclusive, Creative, Independent Indonesia is well known as the biggest Muslim country in the world. But, what the western world usually don’t notice is that most of Indonesian people are ‘abangan’, meaning ‘moderate muslim’. Especially its young people. This decade mark the era where the Indonesian youths became more inclusive than its predecessor. For the trendsetters, they’re craving to be part of that story as well. Three major characteristic of an Indonesian trendsetters are: Inclusive regarding beliefs Want to be regarded more as a ‘creative artist’ than a ‘worker’ Independent financially and ideologically YRP Asia Trends Report Series www.youthresearchpartners.com
20. / Photo source:http://www.flickr.com/photos/stonehimself/4722377442/sizes/l/in/photostream/ Muhammad Faisal Executive Director Youthlab Indo (Indonesia) Nationalism Redefined Brands like Apple, McBeth, and Zara are still perceived as status symbol, but local brands start to regain their place among youth. This is where the trendsetters take part. Trendsetter are the young people who succeed to acculturate product such as fixed gear bike, tees, and sneakers not just in a creative way but with an indigenous touch as well. YRP Asia Trends Report Series www.youthresearchpartners.com
21. Indonesian Trendsetter Profile Arian Stone (http://arianstone.wordpress.com) Arianstone, 24 years old Fixed Gear Evangelist,Bandung South Beach Queen www.youthresearchpartners.com
23. #Contributors Profile Youngberry Agency www.youngberryagency.com Youngberry is a youth research and marketing agency that connects brands with young people through sports, music, fashion, gaming, entrepreneurship programs, and other interests. This connection could be at work, the shopping mall, sports club, school, or campus. In the Arab world, the space is crowded with non-devoted design and marketing agencies to the age group between 12 and 29 years old. However, we believe that the youth community requires a unique approach and an understanding of our lifestyle, habits and latest trends among this ever evolving psychographic. Therefore, we decided to establish Youngberry, a collective boutique agency that gather our daily observation and interaction with young people around us, researches on youth culture, indication on latest trends, and our experience in the marketing and digital fields combined. Youngberry was founded by young Arabs of grown-up thinking who are living, eating, drinking, studying and working in the Middle East and North Africa. YRP Asia Trends Report Series Tarek Kassar, CEO of Youngberry Email: tk@youngberryagency.com
24. #Contributors Profile Youth Laboratory Indonesia www.enterthelab.com Muhammad Faisal is the Founder of Youthlab, he’s now engage in his doctorate study at the faculty of psychology of the University of Indonesia. He was the initiator of the first TV program on presidential candidate psychological profile analysis called “Sosokpemimpin” in Metro TV. In the 2009 general election he analyzed and researched the political attitudes of young people (17-30 years old) by means of focus group discussion in nine Indonesian cities. He was surprised that the data gained from conventional way was artificial and robust. He then open a new firm called YOUTH LABORATORY INDONESIA focusing on youth research and develop new way of inquiring insight from the youth segment. Youthlab then become the first factory and repository of youth insight in Indonesia, compromised of multi-talented youths of various background, the research and consulting company helps corporations and organizations create precious connection with the fickle yet precious market segment. Through ethnographic research, online tracking, creative focus group discussion, and other means, Youthlabhelp brands & organizations create a dialogue with the youths of Indonesia in the most efficient manner. YRP Asia Trends Report Series Muhammad Faisal Executive Director of Youth Laboratory Indonesia Email: faisal_sii@yahoo.com
30. Youth insight collaboration with TrendSpotting (www.trendsspotting.com)Experience:12 years in consumer trend research YRP Asia Trends Report Series KustavSengupta Research Head of INgene Email: kustavsengupta@yahoo.com