Presented by Quentin Kennedy 
ASB National Conference 2014
1.Trends driving Organic Food consumption 
2.Bakery Trends 
3.Overview Kialla
IBISWorldnoted Organic Farming 
forecast to grow 11.2% in 2014 
$655.3 million in farm gate value 
up from $432m in 2011 ABS census 
IBIS forecast growth of 49.6% over next five years
In the USA growth for 2013 vs 2012: 
overall market growth of up 11.5% 
organic condiments grew 17% 
organic snack foods up 15% 
organic bread and grain up 12% 
…all grain based ingredients 
Australian and Asian market will follow this trend
“Perceived Benefits –Ranked by Strength of Benefit 
36% 
25% 
31% 
46% 
36% 
40% 
34% 
44% 
49% 
26% 
65% 
64% 
70% 
77% 
82% 
31% 
24% 
29% 
27% 
39% 
33% 
39% 
29% 
42% 
46% 
45% 
62% 
63% 
69% 
74% 
83% 
19% 
19% 
30% 
30% 
31% 
33% 
36% 
36% 
42% 
47% 
48% 
55% 
62% 
67% 
77% 
79% 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
70% 
80% 
90% 
n=1,004 
New 
2010 
2009 
2012 
Chemical free 
Additive free 
Hormone and antibiotic-free meat 
More nutritious 
Better tasting food 
Non-GMO (genetically modified organisms) 
Environmentally friendly 
Knowing where my food comes from 
Protects and encourages wildlife and biodiversity 
Improved animal welfare 
Reducing land-fill via composting/recycling 
Restores soils for productive farms in the future 
Provides children with the best building blocks for their future 
Fair prices/ wages for farmers 
More resilient to factors caused by climate change 
Reduces atmospheric carbon/ mitigates climate change
Atkins –low carb diet 
Paleo –hi protein diet 
Increase wholegrain diets 
Gluten Free 
All this has impacted on wheat flour consumption 
wheat flour 10% off its peak 
Retail sales of baked goods only growing 2% p/a this century 
Source: Rabobank‘Breaking Bread’ Industry Report September 2014
Artisan breads 
Both at the local level as well as Industrial 
Make a ‘Claim’ 
Gluten free 
Natural 
Organic
In operation since late 1980’s 
One of the largest dedicated organic milling companies 
Exporting for over 15 years 
80% bulk/20% retail
Wheat 
Grains/Kibbled 
Bread and cake flours 
Stone-ground flour 
Self Raising Flour 
Wheat bran 
Durum Wheat flour 
Purple Wheat 
Rye 
Whole Grains 
Kibbled Grains 
Wholemeal rye flour 
Oats 
Rolled Oats 
Muesli 
Oat Groats 
Chick Peas 
Whole chick peas 
Chick peas splits 
Besan (chick pea flour) 
Spelt 
Wholemeal Spelt 
White Spelt 
Kibbled Spelt 
Barley 
Pearled Barley 
Barley Flour 
Barley Bran
Maize 
Maize grain 
Maize flour/meal 
Polenta 
Maize grits 
White maize flour 
Popcorn 
Soya 
Soya Beans 
Soya Grits 
Soy Flour 
Millet 
White French Millet 
Hulled Millet 
Millet Meal 
Millet Flour 
Buckwheat 
Buckwheat Grain and Kernals 
Buckwheat Flour 
Sunflowers 
Sprouting Seed 
Sunflower Oil 
Sunflower Kernels
Pre mixes 
White bread mix 
Multi grain bread mix 
Wholemeal bread mix 
Spelt bread mix 
Rye bread mix 
Packaging Size 
Bulk bag 
20 kilo poly woven 
20 kilo craft paper 
10 kg paper 
5 kg calico 
2kg calico 
1kg plastic 
500grm plastic 
Branded or non branded goods 
Private label products and Private formula products 
Other Grains 
Linseed 
Mung beans 
Quinoa 
Chia
Storage capacity of 7500t 
Two separate grading lines 
Milling capacity of 10,000t p/a 
Cold Storage capacity of 700t 
AQIS registered Export Facility 
Robotic Palletising 
Retail Packing Line 
Premix facility
‘One stop shop’ for all organic grain requirements 
Organic food manufacturers 
Organic bakers 
Organic retail/wholesales outlet 
Branded retail products 
‘Home’ brand retail product
Can supply a wide range of specialty flours 
Allow full traceability to farm 
Do not remove different flour streams 
Family owned, independent miller
Managing Director: Quentin Kennedy 
Email: manager@kiallafoods.com.au 
Phone: 0418 742 009 
Main Office: 
Phone: ++61 (7) 4697 0300 
Fax: ++61 (7) 4697 0399 
Email: reception@kiallafoods.com.au 
342 Greenmount Etonvale Road, Greenmount 4359 
Queensland, Australia
Asb 2014 Baking Orgaically

Asb 2014 Baking Orgaically

  • 1.
    Presented by QuentinKennedy ASB National Conference 2014
  • 2.
    1.Trends driving OrganicFood consumption 2.Bakery Trends 3.Overview Kialla
  • 3.
    IBISWorldnoted Organic Farming forecast to grow 11.2% in 2014 $655.3 million in farm gate value up from $432m in 2011 ABS census IBIS forecast growth of 49.6% over next five years
  • 4.
    In the USAgrowth for 2013 vs 2012: overall market growth of up 11.5% organic condiments grew 17% organic snack foods up 15% organic bread and grain up 12% …all grain based ingredients Australian and Asian market will follow this trend
  • 5.
    “Perceived Benefits –Rankedby Strength of Benefit 36% 25% 31% 46% 36% 40% 34% 44% 49% 26% 65% 64% 70% 77% 82% 31% 24% 29% 27% 39% 33% 39% 29% 42% 46% 45% 62% 63% 69% 74% 83% 19% 19% 30% 30% 31% 33% 36% 36% 42% 47% 48% 55% 62% 67% 77% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% n=1,004 New 2010 2009 2012 Chemical free Additive free Hormone and antibiotic-free meat More nutritious Better tasting food Non-GMO (genetically modified organisms) Environmentally friendly Knowing where my food comes from Protects and encourages wildlife and biodiversity Improved animal welfare Reducing land-fill via composting/recycling Restores soils for productive farms in the future Provides children with the best building blocks for their future Fair prices/ wages for farmers More resilient to factors caused by climate change Reduces atmospheric carbon/ mitigates climate change
  • 6.
    Atkins –low carbdiet Paleo –hi protein diet Increase wholegrain diets Gluten Free All this has impacted on wheat flour consumption wheat flour 10% off its peak Retail sales of baked goods only growing 2% p/a this century Source: Rabobank‘Breaking Bread’ Industry Report September 2014
  • 7.
    Artisan breads Bothat the local level as well as Industrial Make a ‘Claim’ Gluten free Natural Organic
  • 8.
    In operation sincelate 1980’s One of the largest dedicated organic milling companies Exporting for over 15 years 80% bulk/20% retail
  • 9.
    Wheat Grains/Kibbled Breadand cake flours Stone-ground flour Self Raising Flour Wheat bran Durum Wheat flour Purple Wheat Rye Whole Grains Kibbled Grains Wholemeal rye flour Oats Rolled Oats Muesli Oat Groats Chick Peas Whole chick peas Chick peas splits Besan (chick pea flour) Spelt Wholemeal Spelt White Spelt Kibbled Spelt Barley Pearled Barley Barley Flour Barley Bran
  • 10.
    Maize Maize grain Maize flour/meal Polenta Maize grits White maize flour Popcorn Soya Soya Beans Soya Grits Soy Flour Millet White French Millet Hulled Millet Millet Meal Millet Flour Buckwheat Buckwheat Grain and Kernals Buckwheat Flour Sunflowers Sprouting Seed Sunflower Oil Sunflower Kernels
  • 11.
    Pre mixes Whitebread mix Multi grain bread mix Wholemeal bread mix Spelt bread mix Rye bread mix Packaging Size Bulk bag 20 kilo poly woven 20 kilo craft paper 10 kg paper 5 kg calico 2kg calico 1kg plastic 500grm plastic Branded or non branded goods Private label products and Private formula products Other Grains Linseed Mung beans Quinoa Chia
  • 12.
    Storage capacity of7500t Two separate grading lines Milling capacity of 10,000t p/a Cold Storage capacity of 700t AQIS registered Export Facility Robotic Palletising Retail Packing Line Premix facility
  • 13.
    ‘One stop shop’for all organic grain requirements Organic food manufacturers Organic bakers Organic retail/wholesales outlet Branded retail products ‘Home’ brand retail product
  • 14.
    Can supply awide range of specialty flours Allow full traceability to farm Do not remove different flour streams Family owned, independent miller
  • 15.
    Managing Director: QuentinKennedy Email: manager@kiallafoods.com.au Phone: 0418 742 009 Main Office: Phone: ++61 (7) 4697 0300 Fax: ++61 (7) 4697 0399 Email: reception@kiallafoods.com.au 342 Greenmount Etonvale Road, Greenmount 4359 Queensland, Australia