ORGANIC FOOD
A HEALTHY CHOICE
Abdulrahman Saklou – Behrad Mohseni – John Tran – Khang
Tang
SIB-101 Globalization
Professor Mark Blodgett
ORGANIC FOOD
 Organic implies the mechanism of growing/processing the
agricultural products
 Specific requirements to meet the requisite for “Organic”
labeling
◦ For Crops
 Grown in safe soil
 No alterations
 Absence of any use of artificial pesticides or genetically modified
organisms, fertilizers based on petroleum and/or sewage
◦ For Livestock
 Outdoor accessibility
 Fed on organic products
 Absence of using antibiotics/animal by products/growth hormones
Some misconceptions about being
‘Organic’
 “organic”
 "natural"
 "free-range"
 "non-GMO“
 Do they essentially mean the same?
NO
Organic vs. Non-organic Produce
Organic Food
Traditionally Grown
food
Free from use of pesticides
like compost or manure
Use synthetic fertilizers or
chemicals for production
Controlling of weeds by natural
methods like crop rotation,
tilling, mulching, hand weeding
etc.
Controlling weeds by using
chemical herbicides which may
be harmful for other beings
Control of insects while farming
by natural methods like using
birds, traps or making use of
good insects
Using insecticides for pest and
disease management
Livestock production is also free
from artificial chemicals or any
unnatural process like
genetically engineered
manufacturing.
Use of animal byproducts,
genetic engineering and other
such techniques for production.
Organic vs. Traditional Livestock
Production
Organic Meat & Dairy Tradition Meat & Dairy
 No use of antibiotics,
harmful pesticides or
artificial hormones
 Disease prevention
carried out by methods
like maintaining hygiene
by cleaning, healthy diet
practices, rotational
grazing
 Grazing on pastures to
make the process as close
to natural as possible
 Animals treated on
hormones to promote
growth artificially
 Use of antibiotics
and medicines
 Raising in closed
environment
ORGANIC FOOD : The Right Choice
 BENEFITS
 More nutritious
 Have more antioxidants
 Contains no pesticides
 Helpful for people
allergic to foods,
chemicals, or
preservatives and
reduces these
symptoms
 Fresh
 Environmentally safe
 Does no harm to
animals by any DNA
alteration or use of
any other byproduct
on them, makes
them a safer choice
to eat
CONSUMER MOTIVATIONS FOR
ORGANIC FOOD
 Way to healthier life
 Feel Good factor as the environment not
harmed in the process
 Promotes the mission ‘Green’ and ‘Eco
friendly’
 Prevents against infections & allergies
 Enhances immunity
 Prevents against GMOs
Certified Organic Food Labels
 Australia
 European Union
 Canada
 United States
Organic Products: Different
Perspectives
 Growing research interest for
academicians, marketers and
manufacturers
 A new status factor for the consumers
 New opportunity for the environment
endorsers
Other Organic Options for
Consumers
 Besides the organic food the
contemporary consumer has also the
option to choose for other ‘organic’
options including:
 Organic Textiles
 Organic Beauty Products
REFERENCES
 Browne, A. W., Harris, P. J., Hofny-Collins, A. H., Pasiecznik, N., &
Wallace, R. R. (2000). Organic production and ethical trade:
definition, practice and links.Food Policy, 25(1), 69-89.
 Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., &
Stanton, J. (2007). Who are organic food consumers? A
compilation and review of why people purchase organic
food. Journal of consumer behaviour, 6(2‐3), 94-110.
 Sahota, A. (2009). The global market for organic food &
drink. The World of Organic Agriculture, Statistics and Emerging
Trends.

http://www.organicdatanetwork.net/fileadmin/documents/yearbo
ok/2009/world-of-organic-agriculture-2009-small-2009-02-
15.pdf#page=59
 http://www.ccs.dcu.ie/consumingidentity/publications/documents
/Hughner%20et%20al%202007.pdf
 http://www.soilassociation.org/whatisorganic
THANK YOU!

Organic food

  • 1.
    ORGANIC FOOD A HEALTHYCHOICE Abdulrahman Saklou – Behrad Mohseni – John Tran – Khang Tang SIB-101 Globalization Professor Mark Blodgett
  • 2.
    ORGANIC FOOD  Organicimplies the mechanism of growing/processing the agricultural products  Specific requirements to meet the requisite for “Organic” labeling ◦ For Crops  Grown in safe soil  No alterations  Absence of any use of artificial pesticides or genetically modified organisms, fertilizers based on petroleum and/or sewage ◦ For Livestock  Outdoor accessibility  Fed on organic products  Absence of using antibiotics/animal by products/growth hormones
  • 3.
    Some misconceptions aboutbeing ‘Organic’  “organic”  "natural"  "free-range"  "non-GMO“  Do they essentially mean the same? NO
  • 4.
    Organic vs. Non-organicProduce Organic Food Traditionally Grown food Free from use of pesticides like compost or manure Use synthetic fertilizers or chemicals for production Controlling of weeds by natural methods like crop rotation, tilling, mulching, hand weeding etc. Controlling weeds by using chemical herbicides which may be harmful for other beings Control of insects while farming by natural methods like using birds, traps or making use of good insects Using insecticides for pest and disease management Livestock production is also free from artificial chemicals or any unnatural process like genetically engineered manufacturing. Use of animal byproducts, genetic engineering and other such techniques for production.
  • 5.
    Organic vs. TraditionalLivestock Production Organic Meat & Dairy Tradition Meat & Dairy  No use of antibiotics, harmful pesticides or artificial hormones  Disease prevention carried out by methods like maintaining hygiene by cleaning, healthy diet practices, rotational grazing  Grazing on pastures to make the process as close to natural as possible  Animals treated on hormones to promote growth artificially  Use of antibiotics and medicines  Raising in closed environment
  • 6.
    ORGANIC FOOD :The Right Choice  BENEFITS  More nutritious  Have more antioxidants  Contains no pesticides  Helpful for people allergic to foods, chemicals, or preservatives and reduces these symptoms  Fresh  Environmentally safe  Does no harm to animals by any DNA alteration or use of any other byproduct on them, makes them a safer choice to eat
  • 7.
    CONSUMER MOTIVATIONS FOR ORGANICFOOD  Way to healthier life  Feel Good factor as the environment not harmed in the process  Promotes the mission ‘Green’ and ‘Eco friendly’  Prevents against infections & allergies  Enhances immunity  Prevents against GMOs
  • 8.
    Certified Organic FoodLabels  Australia  European Union  Canada  United States
  • 9.
    Organic Products: Different Perspectives Growing research interest for academicians, marketers and manufacturers  A new status factor for the consumers  New opportunity for the environment endorsers
  • 10.
    Other Organic Optionsfor Consumers  Besides the organic food the contemporary consumer has also the option to choose for other ‘organic’ options including:  Organic Textiles  Organic Beauty Products
  • 11.
    REFERENCES  Browne, A.W., Harris, P. J., Hofny-Collins, A. H., Pasiecznik, N., & Wallace, R. R. (2000). Organic production and ethical trade: definition, practice and links.Food Policy, 25(1), 69-89.  Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., & Stanton, J. (2007). Who are organic food consumers? A compilation and review of why people purchase organic food. Journal of consumer behaviour, 6(2‐3), 94-110.  Sahota, A. (2009). The global market for organic food & drink. The World of Organic Agriculture, Statistics and Emerging Trends.  http://www.organicdatanetwork.net/fileadmin/documents/yearbo ok/2009/world-of-organic-agriculture-2009-small-2009-02- 15.pdf#page=59  http://www.ccs.dcu.ie/consumingidentity/publications/documents /Hughner%20et%20al%202007.pdf  http://www.soilassociation.org/whatisorganic
  • 12.

Editor's Notes

  • #2 The following presentation will yield insight regarding what is that makes organic food ‘organic’, the way organic food it is used in modern world and the benefits it has over other food products that we consume traditionally.
  • #3 Organic is not exactly the type of food product based on its constituents but the one that is grown and processed in a specific manner. Specific requirements must be met and maintained in order for products to be labeled as "organic." Organic crops must be grown in safe soil, have no modifications, and must remain separate from conventional products. Farmers are not allowed to use synthetic pesticides, bioengineered genes (GMOs), petroleum-based fertilizers, and sewage sludge-based fertilizers. Organic livestock must have access to the outdoors and be given organic feed. They may not be given antibiotics, growth hormones, or any animal-by-products.
  • #4 All the above terms imply different meanings. The ‘organic’ means the food grown and processed as per the certified procedures to produce such product. The knoweldge of this difference is particularly important for the shopper."Natural" label on the packaged foods is not a regulated term that can be applied in context of any product that claims to be naturally produced while organic labeling imply raised through certified procedures meeting the set production standards.
  • #5 The comparison across Organic vs. Non-organic Produce provides us the knowledge that there is hardly any use of unnatural or artificial procedures in the production of organic products as evident from the above slide and hence if the food benefits of the two kinds of food are compared the organic food are a better alternative over traditionally grown food in terms of consumer’s health and safety.
  • #6 The comparison across Organic vs. Non-organic Livestock Produce provides us the knowledge that there is hardly any use of unnatural or artificial procedures in the production of organic livestock as evident from the above slide and hence if the food benefits of the two kinds of food are compared the organic food are again a better alternative over traditionally grown food in terms of consumer’s health and safety. In addition to the benefit yielded on consumers they are also good for the animals as their production does no harm to these beings.
  • #7 The above slides enlists the various benefits that the organic food imparts to the consumers as well as the environment and the other stakeholders.
  • #8 The organic foods are automatically perceived as the healthy food choices, what other motivations are related to consumer buying such food are discussed above. The understanding regarding these by the food industries serve their long-term interests as well as those of other stakeholders of food marketing.
  • #9 While shopping the organic foods in the country one can locate the organic food products with the distinct seal they carry . In U.S. the “USDA Organic” label is used for product location. The label is meant for foods which range from 95 to 100 percent organic content. Then there are some demarcations for the sub types of organic food too that include the ‘100% Organic’ foods which are purely formed on organic mechanism; ‘Organic’ foods that have organic ingredients in minimum proportion of 0.95; ‘Made with organic ingredients’  foods that have organic ingredients in minimum proportion of 0.70( such products mention the organic contents on front packaging but do not exhibit USDA seal) and ‘Contains organic ingredients’  or the foods that have organic ingredients in proportion less than 0.70 ( such products mention the organic contents on the information panel packaging but do not exhibit USDA seal). In other countries also the distinct seals are used to signify organic food products.
  • #10 The contemporary research sheds light on the fact that: the word “organic” has many connotations and hence the meanings vary as per the context and the place where it is being used Disparity across consumers of organic foods Demographics/ Psychographics for “organic food consumers” are environment conscious, conscious about their own health, against brutality towards animals and so on.
  • #11 The endorsers for ‘organic’ may find new and innovative uses for making ‘organic products’ a part of their daily lives.
  • #12 The above are the references used in this presentation.