The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They assess complaints about ads to determine if they are unsuitable, misleading, or in breach of their codes. Two cases involved misleading comparative nutrition and portion claims for food products, while a third involved a mobile phone plan ad claiming "unlimited" data which was misleading as it had usage restrictions. In all cases, the ASA ruled the ads must not appear in their current form and told the advertisers to ensure future claims complied with their codes.
Managing food safety standards across a global supply chain is complex and challenging. However, steps must be taken
to ensure safe and secure shipping and distribution of food products that end up in consumer's hands. To protect the 25 million babies born every year in India, it is essential to protect baby milk powders and other nutritional products from the scourge of counterfeiting. This can be achieved by securing supply chains through authentication, track-and-trace and other digital solutions, as well as by applying tamper-proof or tamper-evident physical solutions onto packaging, such as security labels and holograms. Government has a big role to play in mandating such measures in the interest of public health and safety while also generating awareness of the
issue. Only by all stakeholders - industry, government, solution providers - coming together can we protect the health of the
most vulnerable members of our society.”
The pursuit of sugar reduction products is triggered by
multiple push factors. Globally, ASEAN has the second highest
incidence of diabetic populations. The implementation of
sugar tax by governments in some of the ASEAN countries
also pushes the reduction of sugar.
Managing food safety standards across a global supply chain is complex and challenging. However, steps must be taken
to ensure safe and secure shipping and distribution of food products that end up in consumer's hands. To protect the 25 million babies born every year in India, it is essential to protect baby milk powders and other nutritional products from the scourge of counterfeiting. This can be achieved by securing supply chains through authentication, track-and-trace and other digital solutions, as well as by applying tamper-proof or tamper-evident physical solutions onto packaging, such as security labels and holograms. Government has a big role to play in mandating such measures in the interest of public health and safety while also generating awareness of the
issue. Only by all stakeholders - industry, government, solution providers - coming together can we protect the health of the
most vulnerable members of our society.”
The pursuit of sugar reduction products is triggered by
multiple push factors. Globally, ASEAN has the second highest
incidence of diabetic populations. The implementation of
sugar tax by governments in some of the ASEAN countries
also pushes the reduction of sugar.
The project was given to my group and I, in our Consumer Behavior class. The object of the project was to take notice of up and coming trends going on and then find out what consumers want. Then find a company who is in that industry and design a product for them to get into that specific market and the evidence to back it up. Data was taken directly from sources provided by the school that we had to go and search for.
4-1IntroductionThe company POM Wonderful, LLC has become renowne.docxtroutmanboris
4-1Introduction
The company POM Wonderful, LLC has become renowned for its hour-glass shaped bottles of pomegranate juice. Founded in 2002, the mission of POM Wonderful “is to introduce and supply consumers with the highest quality and best-tasting pomegranates and pomegranate food products.” The pomegranate has become particularly popular for its exotic sensory appeal and high content of antioxidants.
The company was founded by billionaire industrial agriculture couple Stewart and Lynda Rae Resnick. Shortly after it was founded, the company’s pomegranate products took off with revenues for the company growing from $12 million to $91 million. POM Wonderful has largely based its success on marketing claims concerning its healthy attributes and its ability to help reduce chances for disease. However, in the past few years it has been challenged by the government regarding the truthfulness of its advertising claims. The Federal Trade Commission (FTC) determined that POM Wonderful had made unsubstantiated claims about its products. Although an appeals court supported the FTC’s findings, it did strike down one aspect of the FTC’s ruling, providing a partial victory to POM Wonderful and other companies that make health claims about their products.
This case begins by giving some background information on POM Wonderful and the global market of functional food and drinks. This market has shown significant growth during the past decade, as superfruit (exotic fruit) as an ingredient has grown in popularity due to its value of combining health benefits with a good taste profile. We examine POM Wonderful’s brand positioning in the market. Next, this case describes some of POM Wonderful’s advertising claims and why they were challenged by the FTC. It concludes with a discussion of the implications this ruling will have on the advertising claims of POM Wonderful and similar companies
4-2Background
POM Wonderful, headquartered in Los Angeles, California, produces a line of pomegranate juice and other blended juice beverages, including pomegranate juice mixed with blueberry or cherry, as well as tea of various flavors and 4.3-ounce containers of fresh pomegranate arils (the seed pods of the pomegranate). The pomegranates are grown in the central and southern San Joaquin Valley of Central California, both in the company’s own orchards as well as orchards in the surrounding area. The juice is extracted mechanically from the fruit to create its famous lines of juices.
POM Wonderful currently has three main product categories:
· Juices: Pomegranate, POM Blueberry, and POM Cherry.
· Fresh Fruit: 4.3-ounce containers of fresh pomegranate arils. POM Wonderful is the largest grower of the Wonderful Variety of pomegranates in the country, owning 18,000 acres of orchard and supplying nearly 90 percent of fresh pomegranate fruit in the United States.
· POM Tea, including Pomegranate Peach Passion White, Pomegranate Lemonade, Pomegranate Sweet, and Pomegranate Honey Gre.
Due to economic improvement, competitive retail pricing, and increased product selection along with the potential of further education and promotion towards consumers, 2015 will prove to be a landmark year for the organic food industry. This deck provides relevant insights and trends.
This presentation regarding a case study of the Natureview Farm was created by Tejus Vamshi K of NIT Trichy during a marketing management internship under Prof. Sameer Mathur of IIM Lucknow.
Recently, there have been a number of announcements in the world of food nutrition and product labelling in an attempt to better inform consumers about what they are eating. Updates to the Nutrition Facts U.S. Table. UK Traffic Light Labelling System. Google’s Nutrition Check Feature.
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
Worked in a team of six to design an advertising campaign for Naked Juice. Conducted primary and secondary research to strategize a big idea for our campaign. Helped write advertising copy and design creative ideas for print advertisements and adapt to Internet, social media, TV, and Out of Home.
The project was given to my group and I, in our Consumer Behavior class. The object of the project was to take notice of up and coming trends going on and then find out what consumers want. Then find a company who is in that industry and design a product for them to get into that specific market and the evidence to back it up. Data was taken directly from sources provided by the school that we had to go and search for.
4-1IntroductionThe company POM Wonderful, LLC has become renowne.docxtroutmanboris
4-1Introduction
The company POM Wonderful, LLC has become renowned for its hour-glass shaped bottles of pomegranate juice. Founded in 2002, the mission of POM Wonderful “is to introduce and supply consumers with the highest quality and best-tasting pomegranates and pomegranate food products.” The pomegranate has become particularly popular for its exotic sensory appeal and high content of antioxidants.
The company was founded by billionaire industrial agriculture couple Stewart and Lynda Rae Resnick. Shortly after it was founded, the company’s pomegranate products took off with revenues for the company growing from $12 million to $91 million. POM Wonderful has largely based its success on marketing claims concerning its healthy attributes and its ability to help reduce chances for disease. However, in the past few years it has been challenged by the government regarding the truthfulness of its advertising claims. The Federal Trade Commission (FTC) determined that POM Wonderful had made unsubstantiated claims about its products. Although an appeals court supported the FTC’s findings, it did strike down one aspect of the FTC’s ruling, providing a partial victory to POM Wonderful and other companies that make health claims about their products.
This case begins by giving some background information on POM Wonderful and the global market of functional food and drinks. This market has shown significant growth during the past decade, as superfruit (exotic fruit) as an ingredient has grown in popularity due to its value of combining health benefits with a good taste profile. We examine POM Wonderful’s brand positioning in the market. Next, this case describes some of POM Wonderful’s advertising claims and why they were challenged by the FTC. It concludes with a discussion of the implications this ruling will have on the advertising claims of POM Wonderful and similar companies
4-2Background
POM Wonderful, headquartered in Los Angeles, California, produces a line of pomegranate juice and other blended juice beverages, including pomegranate juice mixed with blueberry or cherry, as well as tea of various flavors and 4.3-ounce containers of fresh pomegranate arils (the seed pods of the pomegranate). The pomegranates are grown in the central and southern San Joaquin Valley of Central California, both in the company’s own orchards as well as orchards in the surrounding area. The juice is extracted mechanically from the fruit to create its famous lines of juices.
POM Wonderful currently has three main product categories:
· Juices: Pomegranate, POM Blueberry, and POM Cherry.
· Fresh Fruit: 4.3-ounce containers of fresh pomegranate arils. POM Wonderful is the largest grower of the Wonderful Variety of pomegranates in the country, owning 18,000 acres of orchard and supplying nearly 90 percent of fresh pomegranate fruit in the United States.
· POM Tea, including Pomegranate Peach Passion White, Pomegranate Lemonade, Pomegranate Sweet, and Pomegranate Honey Gre.
Due to economic improvement, competitive retail pricing, and increased product selection along with the potential of further education and promotion towards consumers, 2015 will prove to be a landmark year for the organic food industry. This deck provides relevant insights and trends.
This presentation regarding a case study of the Natureview Farm was created by Tejus Vamshi K of NIT Trichy during a marketing management internship under Prof. Sameer Mathur of IIM Lucknow.
Recently, there have been a number of announcements in the world of food nutrition and product labelling in an attempt to better inform consumers about what they are eating. Updates to the Nutrition Facts U.S. Table. UK Traffic Light Labelling System. Google’s Nutrition Check Feature.
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
Worked in a team of six to design an advertising campaign for Naked Juice. Conducted primary and secondary research to strategize a big idea for our campaign. Helped write advertising copy and design creative ideas for print advertisements and adapt to Internet, social media, TV, and Out of Home.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2. The Advertising Standards Authority
The ASA is the UK’s independent regulator for
advertising across all media. They look at
complaints regarding certain products and
assess their suitability.
3. Reasons
• Inappropriate for children
• Sexist
• Sexually inappropriate
• Misleading
• Animal cruelty
• Homosexuality
• Racism
• Violence
• Religion
• Offensive to people with disabilities
• Miscellaneous (i.e. airbrushed images)
4. Case 1
A TV ad stated "New Special K Multi Grain Porridge - a
delicious blend of oats, barley, rye and delicious berries.
With 30% less fat than most other porridges". On-screen text read
"At least 30% lower than the average fat content of most porridges,
as calculated April 2013".
PepsiCo and 14 other complainants challenged whether the
comparative nutrition claim "30% less fat than most other porridges"
complied with the Code.
Kellogg stated that the ad drew a comparison between the Red Berry
version of the product and most other porridges. They believed that
the voice-over and super clearly explained the basis of the
comparison by stating that the product had at least 30% less fat than
the average fat content of most porridge products on the market.
They also noted that the comparison was based on 100 g of dry
product and believed that was fair, as both the kind of liquid, for
example, skimmed milk, full-fat milk or water, and the amount used
to make the product, would vary from consumer to consumer.
5. Case 1 (continued)
Because we had not seen evidence that the comparator
products selected were representative of the category,
and the comparative claim was based on the fat content
of Special K porridge and the comparator products when
they were dry and therefore cannot be consumed as
porridge, we concluded that the comparative nutrition
claim was in breach of the Code.
Action: The ad must not appear again in its current form.
We told Kellogg Marketing and Sales Company (UK) Ltd to
ensure that comparative nutrition claims complied with
the Code in future.
6. Case 2
Claims on www.lovetaste.co, promoting a
smoothie range, included "How to make a
Smoothie …1. Pour 200ml of apple juice into your blender
2. Add your Love Smoothies Fruit pouch 3. Blend for 30
seconds 4. Serve 5. Slurrrp and Enjoy! ... The Good Bits:
Each one gives you 2.5 of your 5-a-day. Only takes 30
seconds to blend. Just add juice - we recommend apple.
No need for ice. 2 year shelf-life for the frozen food
pouches. No wastage (and no icky fruit fly infestations)".
The complainant challenged whether the claim "Each one
gives you 2.5 of your 5-a-day" was misleading and could
be substantiated.
7. Case 2 (continued)
Love Taste Co provided a link to information about eating fruit and
vegetables on a government website. While they acknowledged that
government guidance stated that fruit juice, regardless of the amount, did
not count as more than one portion of fruit per day, they explained that it
did not limit the number of fruit and vegetable portions in a smoothie
drink. They said that the NHS guidance advised 80 g of fruit and 150 ml of
fruit juice were each equivalent to one of the five daily recommended
portions, and their smoothies consisted of frozen, chopped, uncooked fruit
and vegetables weighing 140 g, which was then blended with 200 ml of
juice. They provided a list of their smoothie recipes and the amount of fruit
in each pouch and explained that the amount of raw fruit and vegetable in
their smoothies, once the juice was added, was 20 g less than being three
portions.
The ASA considered that consumers would understand the claim "Each one
gives you 2.5 of your 5-a-day" to mean that the each smoothie pouch,
when blended with fruit juice, would provide two and a half of the daily
recommended portions of fruit and vegetables, in accordance with the
government criteria.
8. Case 2 (continued)
While we noted the pouches contained a combination of
140 g of fruits and vegetables and the ad advised adding
200 ml of fruit juice, we noted only three of the pouches
contained 80 g or more of one variety of fruit or
vegetable, which we understood, according to
government guidance, was a requirement if more than
one of the five recommended portions was to be
declared for smoothies.
Action: The ad must not appear in its current form. We
told Love Taste Co to ensure that claims about the
number of recommended portions of fruit and vegetables
in their products were not misleadingly exaggerated.
9. Case 3
Lycamobile is in breach of the UK Ad Code for
misleadingly claiming a mobile phone plan has
“unlimited” 4G data.
The ASA published a ruling on 13 August 2014 about a
claim for a mobile phone plan on the
lycamobile.co.uk website that stated: “UNLIMITED 4G
DATA With 500 UK minutes & unlimited UK texts Only £12
per month”, which was challenged by the complainants.
Lycamobile have ignored the ASA and due to this the
matter went to the CAP compliance team and they were
told they couldn’t show the ad in it’s current form unless
there was evidence for “unlimited” texts.
Because of their ignorance they are notified on the ASA
website warning customers of their deceit.