This document analyzes the trailer and provides insights into the characters and plot. It discusses how the costumes represent the different characters and their social statuses. Shots of an upside down New York city are used to foreshadow supernatural events. The characters are shown going about their ordinary day until something causes them to get trapped in an elevator together, hinting at an unknown threat.

1. Analysis by Chloe Mason

2.  The setting of the trailer is shown
using an establishing shot of New
York city, although the image is
very normal and reflects and every
day atmosphere, the positioning of
the image is upside down, so
foreshadows some unusual and
possibly supernatural events to the
audience.
 The costume of each character
represents them in very different
ways. The first lady is wearing a
blazer, white top and scarf. This
suggests her to be sophisticated
however her white top is rather low
cut so reflects on her personality
as well. Possibly she is the type of
flirty person who likes to look nice
but also wears respectable
clothing too.

3.  The second character we see is the first
male. He is stood in the street in what
appears to be dirty clothes. He also has
his hood up. This automatically creates
the stereotype of him being a “criminal‟ or
,”thug” because of the way he dresses.
This also suggests he may be of lower to
middle class with not a very high status
and show that he doesn’t have a job as
he is in the middle of the town in the
middle of the day doing nothing dressed
in casual wear
 After this is the middle aged
woman, dressed in a suit; we are only
shown the top half of her body, around the
shoulders upwards. This focuses on the
age of the character and shows she is
older than the rest of the main characters.
The next character is the security guard.
He is wearing a security guard uniform.
This instantly reflects on his
status, middle to higher class because his
well respected job but also suggests he is
safe to be around as his job is to protect
people.

4.  Through different scenes, the
text, shown on different shots says
“On an ordinary day” “Our lives are
filled” “with chance encounters”.
This leads the audience to believe
that these events are random and
again suggests it could have
happened to literally anyone, and it
was just chance that brings the five
people together. This would cause
the audience to think more deeply
into the story line.
 The image then changes and flips
the correct way up. Another image
of New York is shown, again
upside down continuing with the off
balance events that will occur
within the film.

5.  . The camera then zooms in to the
top of the building and goes inside
from a vent the top. The camera
speeds up and goes deeper and
deeper into the vent before
stopping at the elevator all the
characters are trapped in. this
suggests that there is something
racing towards them that they don’t
know about and there is nothing
they can do about it because they
are trapped. It is when the camera
reaches the elevator that the
elevator stops so this shows that it
is something that is doing it, we
just don’t know what the something
is.

6.  The high pitched tone of the non diegetic
back ground music creates an eerie
atmosphere before the film even begins
properly. You can also hear ambient
sounds of the hustle bustle of an average
day in New York which suggests that this
was just any normal day when something
goes wrong. This backs up the idea that
this just happened on an average day to
normal people going about their every
day lives. This then places the idea that
the events that happen in the trailer, could
well happen to them as well.
 In introducing the characters, the first
woman says “Do I look like such a
threat?” to the security guard. This
creates an element of foreshadowing and
enigma within the audience and suggests
she could possibly be the devil. This also
creates a mystery within the trailer
because no one knows for sure who, or
what, the devil is.

7.  A fast pan is used to show a big
crowd of people out in the street.
This supports the idea of the
events being random and that it
could happen to anyone as the
trailer puts emphasis on all the
different people and them going
about their day.
 A wide shot is used to show the
characters standing together but
with no connection between them.
 Later on a two shot is shown of
two of the main characters and
they are shown to turn around to
look at the elevator, this places
emphasis on the elevator and
introduces this as a new setting.

8.  A wide shot is used in the elevator
to show all five main protagonists
of the film. Placing them all
together helps to show the
audience that all of the characters
are different but have come
together for an unknown reason.
 The establishing shot of New York
shows the setting and creates
confusion as in a conventional
horror film the setting is usually
isolated and dark, this would
suggest to the audience that this
isn’t your typical horror film. To add
to this effect, the first image is
upside down, again reflecting on
the off balance events of the film.