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The Purple Cow<br />
Welcome to a scary, over-supplied world…<br />
Typical Ps of Marketing<br />And now new “P ”<br />
Available Choices<br />Available Time<br />Consumer<br />
What is REMARKABLE about YOUR organization?<br />
Don’t Imitate - Innovate<br />
Purple Cow Strategies<br />
Is the Purple Cow concept is applicable to this part of the world or do you think that marketability is still to mature he...
2.    How would brand building be different from building a ‘purple cow’?<br />
3.    What would happen if you actually told the truth inside your company and to your customers?<br />
4.    What does the author mean when he says, "you've got a chance to reinvent who you are and what do you do!”<br />Today...
The products is the marketing<br />Google changed everything<br />
Before<br />Now<br />
Apple products<br />
NOKIA 888<br />
Palm Jumeirah<br />
TATA Nano<br />
The world's largest online B2B marketplace<br />
Purple Cow is an incredibly powerful concept, highlighting the need to be different, to be remarkable… in essence to incor...
Be Unique!<br />Thank You<br />
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Purple Cow

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Purple Cow

  1. 1. The Purple Cow<br />
  2. 2. Welcome to a scary, over-supplied world…<br />
  3. 3.
  4. 4. Typical Ps of Marketing<br />And now new “P ”<br />
  5. 5. Available Choices<br />Available Time<br />Consumer<br />
  6. 6.
  7. 7. What is REMARKABLE about YOUR organization?<br />
  8. 8. Don’t Imitate - Innovate<br />
  9. 9. Purple Cow Strategies<br />
  10. 10. Is the Purple Cow concept is applicable to this part of the world or do you think that marketability is still to mature here?<br />
  11. 11. 2. How would brand building be different from building a ‘purple cow’?<br />
  12. 12. 3. What would happen if you actually told the truth inside your company and to your customers?<br />
  13. 13. 4. What does the author mean when he says, "you've got a chance to reinvent who you are and what do you do!”<br />Today, Marketing is a whole new concept.<br />Build marketing into the product.<br />Everything revolves around product attributes. <br />Let the product do the talking and know your processes well !!!<br />
  14. 14. The products is the marketing<br />Google changed everything<br />
  15. 15. Before<br />Now<br />
  16. 16. Apple products<br />
  17. 17.
  18. 18. NOKIA 888<br />
  19. 19. Palm Jumeirah<br />
  20. 20.
  21. 21. TATA Nano<br />
  22. 22.
  23. 23.
  24. 24. The world's largest online B2B marketplace<br />
  25. 25. Purple Cow is an incredibly powerful concept, highlighting the need to be different, to be remarkable… in essence to incorporate a Purple Cow into everything that we do.<br />
  26. 26. Be Unique!<br />Thank You<br />

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