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Waterford Micro Business Presentation

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Derbhile Graham
Derbhile Graham

This document provides tips for businesses on creating effective press releases to attract media coverage, including brainstorming what makes their business unique, focusing the press release, identifying local media outlets to target, personalizing the outreach, and considering both the pros and cons of pursuing media publicity.

Career
1 of 10
Derbhile Dromey
Think Like a Journalist
Finding the Angle ,[object Object],[object Object],[object Object],[object Object]
Creating Your Press Release ,[object Object],[object Object],[object Object],[object Object]
Where to Send It ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plan Your Approach ,[object Object],[object Object],[object Object]
Buswell’s Hotel Boardroom Table: ,[object Object]
Pros and Cons of Media Publicity ,[object Object],[object Object],[object Object]
Pros and Cons of Media Publicity ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object]

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Waterford Micro Business Presentation

Editor's Notes

  1. Get them to swallow your hook
  2. Pros
  3. Cons