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The Purple Cow


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The Purple Cow

  1. 1. The “ Purple ” Cow
  2. 2. Summary <ul><li>It is to create and sell something remarkable. </li></ul><ul><li>Create products and services that stand apart. </li></ul><ul><li>Art of building noticeable things. </li></ul><ul><li>It is the one chance of being successful. </li></ul>
  3. 3. Contd. <ul><li>To gain attention, not only the marketing, but also a remarkable product is necessary. </li></ul><ul><li>Ten Point Checklist that sets out how to create Purple Cow. </li></ul><ul><li>Being remarkable has its share of criticism. </li></ul>
  4. 4. Applicability Of The Concept Of Purple Cow <ul><li>Yes, it is applicable in today’s world. </li></ul><ul><li>It is not only pure marketing, but a broader spectrum. </li></ul><ul><li>Example – Starbucks and Maxwell Coffee House. </li></ul><ul><li>Keep reinvesting continuously, do not depend on one innovation to feed you. </li></ul>
  5. 5. Brand Building & Purple Cow <ul><li>Branding - Positioning the product in the mind of customer. </li></ul><ul><li>Examples – Nike, Google, Pepsi, DLF are all well recognized brands. </li></ul><ul><li>Purple Cow – Involves greater degree of risks, testing the limits,originality. </li></ul><ul><li>Examples – Jetblue Airways, Poland Spring, Starbucks. </li></ul>
  6. 6. Speaking The Truth !!!!! <ul><li>Initially there is a lot of apprehension. </li></ul><ul><li>Questions are asked about this new idea and approach. </li></ul><ul><li>Gradually, it is understood and adopted. </li></ul><ul><li>It is important how it is communicated to both – company and customers. </li></ul>
  7. 7. Reinvent Yourself Now…… <ul><li>Today, Marketing is a whole new concept which incorporates a variety of processes. </li></ul><ul><li>Build marketing into the product. </li></ul><ul><li>Everything revolves around product attributes. </li></ul><ul><li>Let the product do the talking and know your processes well !!! </li></ul>