Fabio Alternini

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Design in Display. Visual merchandising for fashion and lifestyle.

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Fabio Alternini

  1. 1. Image is a “mental conception” of a person or organization. In other words, image is the beliefs that we have about someone or something. It may be the impressions we form when we see or meet someone new, or it may be an individual’s or company’s reputation that had developed over time.
  2. 2. The fashion industry is always changing at a rapid pace, therefore it is imperative that visual merchandisers are creative and open to trying new and different ideas
  3. 3. Visual merchandising is one of the final stages in trying to set out a store in a way that customers will find attractive and appealing and it should follow and reflect the principles that underpin the store’s image.
  4. 4. Essentially, visual merchandising is the selling of a store's goods through visual means, incorporating advertising, and window displays, and interior sales floor design and display.
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