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Get Inspired. How content helps build reputation.


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The first in a series of presentations on identifying and developing engaging and informative business content. This presentation looks at the relationship between business reputation and the content it publishes.

Published in: Marketing
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Get Inspired. How content helps build reputation.

  1. 1. Get Inspired H o w c o n t e n t h e l p s b u i l d r e p u t a t i o n
  2. 2. Your business’ most valuable asset is its reputation. Reputation is all about perception. Perception of your services/products Perception of your experience Perception of your knowledge Perception of your company culture
  3. 3. But a reputation can be fragile. It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently. WarrenBuffet The most successful investor of the 20th Century
  4. 4. What is the reputation you want for your business? What do your clients think of your business? What do your suppliers think of your business? How do your staff feel about working for your business? Doesthisalignwithhowotherpeopleperceiveyourbusiness?
  5. 5. What creates a reputation? Company history Company knowledge and skills Company culture Customer service A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.  SethGodin Author, Marketer and Entrepreneur
  6. 6. Now consider this: Content creation is about reputation building. Content is about highlighting knowledge and understanding. Content is about promoting company culture. Content is about adding value to your services.
  7. 7. This is the starting point for creating engaging content. What is the knowledge that you hold? How can that knowledge help others? How do you want to deliver that knowledge to others?
  8. 8.