Artificial intelligence (AI) is intelligence demonstrated by machines, in contrast to natural human intelligence. AI has the potential to change the future of digital marketing by lowering costs, allowing marketing programs to run autonomously, and making it easier for businesses to understand customer interactions on their websites. Implementing AI for digital marketing can provide cheaper marketing, better customer service, automated reports, self-learning capabilities to discover new marketing strategies, and personalized customer experiences through content generation. However, some consumers may be wary of AI monitoring their online activities and could use ad blockers or other means to avoid this. Proper implementation of AI for digital marketing requires hiring AI and marketing professionals to develop the technology and monitor its performance.

1. Matthew Pylant
Creating The Future Today

2. What is Artificial Intelligence?
Artificial Intelligence (AI) is intelligence
demonstrated by machines, in contrast to the
natural intelligence displayed by humans.
Artificial Intelligence is a computer program
that gives a computer the freewill to make
decisions on its on as it follows the protocols
that a AI programmer has set.
https://en.wikipedia.org/wiki/Artificial_intelligence

3. How Does AI Change The Future?
1. It will lower the cost of digital marketing.
2. Marketing programs will run themselves.
3. It will make it easier for a business to learn
how their consumers are interacting with the
website.
4. With the use of AI in digital marketing,
personalization will be accelerated –
helping marketers act faster on the data they
have available.
5. AI will even be able to show marketers new
avenues they did not previously recognize as
being impactful.

4. Why is it Important to Have AI in Digital Marketing?
It is important because it will help us, the
business owners, better understand our
consumers at a cheaper rate than employing
a team of marketing experts.
● Cheaper Marketing Rate
● Better Customer Service
● Automated Reports
● Self-Learning New & Better Marketing
● Personalized Consumer Experience
● Content Generation

5. Potential Obstacles
The biggest obstacle that I could see is
consumers will notice that AI is
monitoring their activities and become
afraid and dislike it. For example,
instead of Ad Blockers, there will be
ways to block AI from monitoring
consumer activity. Businesses will then
have to create new ways of getting the
AI information they once received.

6. How To Setup Artificial Intelligence
1. Hire an AI Professional
2. Hire a Digital Marketing Professional
3. Have the team sit down and learn the best way to implement the two
together.
4. Test the AI on a test bench to see how it will respond to commands
from consumers.
5. Work out any errors that may have been found during the test.
6. Implement the AI into the real world and have the AI and Digital
Marketing Professional monitor the AI to confirm it is in fact working.

7. ● Images came from Google Images
● Some AI facts came from Wikipedia
● Others are just my opinion on the subject of AI in Digital Marketing
Wikipedia
Google Images
The Credits

8. Matthew Pylant
University of Advancing Technology
Bachelors of Science in Business Technology