NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.

1. ARTIFICIAL
INTELLIGENCE IN
DIGITAL MARKETING
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2. What is Artificial Intelligence?
Artificial Intelligence (AI) refers to the simulation of human
intelligence in machines that are programmed to think, learn, and
make decisions like humans. AI involves creating intelligent
machines that can perform tasksthat typically require human
intervention, such asvisual perception, speech recognition,
decision-making, and language translation.
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3. Here are some notes on how AI is being used
in digital marketing:
PersOnalization
Predictive Analytics
ChatbOts
COntent Creation
Image and Video RecOgnition
VOice Search Optimization
Marketing AutOmation
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4. 1.Personalization
AI-pOwered tOOls can analyze user
data tO deliver persOnalized
cOntent and recOmmendations tO
individual users, enhancing the
user experience and imprOving
engagement.
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5. 2. Predictive Analytics
AI can analyze vast amOunts Of data
tO identify patterns and make
predictions abOut custOmer
behavior, allOwing marketers tO
Optimize their campaigns and target
the right audiences.
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6. 3.Chatbots
AI-pOwered chatbOts can prOvide instant
custOmer suppOrt and imprOve custOmer
engagement by answering frequently
asked questions and prOviding
persOnalized recOmmendations.
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7. AI-pOwered tOOls can create cOntent,
such as prOduct descriptions Or sOcial
media pOsts, using natural language
prOcessing (N LP) and machine
learning algorithms.
4. Content Creation
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8. 5. Image and Video
Recognition
AI can analyze visual cOntent tO
identify Objects, people, and
even emOtions, enabling
marketers tO create mOre
targeted campaigns and cOntent.
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9. 6.Voice Search Optimization
AI-pOwered vOice assistants like Siri
and Alexa are becOming increasingly
pOpular, and marketers need tO
Optimize their cOntent fOr vOice
search tO stay relevant.
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10. 7. Marketing Automation
AI-pOwered autOmation tOOls can
streamline repetitive tasks like email
marketing and sOcial media
scheduling, freeing up marketers tO
fOcus On mOre strategic activities.
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11. O verall, AI is transfOrming the digital marketing
industry by prOviding new ways tO analyze data,
autOmate tasks, and persOnalize cOntent, resulting in
mOre effective campaigns and better custOmer
experiences.
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12. THANK YOU
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