Here is a 300-word response to the discussion prompt: 1. Develop a product service idea: A. Describe the product/service including the benefits: I propose developing a mobile application called "RideShare" that allows users to request and provide on-demand rides to desired locations. The app would use GPS to match riders with nearby drivers, allowing for convenient and affordable transportation alternatives to driving, taking public transit, or using taxi/ride-hailing services. Benefits include reduced traffic and carbon emissions from fewer individual vehicles on the road. B. Discuss potential customers: Potential customers for this ridesharing app include anyone seeking alternative transportation options, such as those who don't own a vehicle

1. Article 1:
Using Social Media and Networking
1. Develop a product service idea.
My product is a mobile application to set up a carpool for
employees working in an office. A lot of employees working in
an office do not know that some of their employees live within
a 2-mile radius of their home. The application takes employee
data i.e. their addresses and office timings as an input and
generates possible carpooling groups. An individual can log in
and check the possible carpooling groups and get into the group.
A. Describe the product/service including the benefits of using
the product/service
According to a survey, out of the carpooling group, 40% of
them do carpool with their apartment/flatmates. The advantage
of the same is that source is same and the individual
destinations might be same or nearby others. With this
application, we can have sources nearby and the destination is
the same.
B. Discuss the potential customers for this product/service
Potential customers are the companies and their employees
which can share the probable carpooling groups for the
employees who can benefit from the same.
2. Based on the nature of the product/service, recommend at
least 3 possible social media to use in marketing the
product/service. Describe your recommendations and discuss
the advantages and disadvantages of each.
I will recommend LinkedIn, Facebook, Youtube for marketing
my product on social media.
Facebook - Based on the Facebook users, one can say that easier
way to reach out to a wide audience is through facebook. Share
feature or newsfeed will help us more with the marketing.
Advantages are being able to reach out to a wider audience and
facebook groups help us to communicate our carpool groups
easier and form locality groups.

2. The disadvantage with facebook is that it costs us more for ad
campaigns when compared with other social media.
LinkedIn - Linkedin is said to be the social media for
professionals. Our product being related to companies having
more than 100 employees and directly relates to professionals,
LinkedIn helps to market the idea to the right audience.
The advantage is that to be able to reach out to correct set of
audience and make them understand the importance of the same.
The disadvantage is that we will not be able to communicate in
groups
YouTube - Our product can be well presented with videos and
be able to explain the scenario and how it helps to conserve the
environment. With correct content, we can reach out to the right
set of audience.
The advantage is to be able to present the content with videos
and show the impact. The disadvantage of YouTube is that it is
expensive to run an ad campaign and also might get far behind
with the entertainment content.
Article 2:Using Social Media and Networking
I am very fascinated to enter Food Industry. Should I invest in a
food truck or a sit-down restaurant? From an investment
standpoint, as a first-time entrepreneur, I think food truck
investment would be doing a huge favor. The word “food truck”
used to remind us images of ugly gray trucks that sold
unhealthy, not hygiene food. Times have changed, and now top
chefs, successful restaurateurs, and quirky foodies are all
getting in on to the food trucks. No Business is easy to start, so
I will first start off with getting all the required permissions and
certifications like Health Department Certification, Parking and
truck permits. I must now decide on my cuisine and dishes. The
tacos, sandwiches, and burgers are now available for very low
prices. So, I would choose a Thai cuisine or Indian fast food
which is not available in the area. Along with the food, I will

3. also provide fresh fruit juices. Food Trucks have several
advantages over the traditional restaurants. To start with, it is
less of a risk as the investment is very less. With a mobile
kitchen business there is no need for the payment to Cashiers,
hosts, servers, utilities and so no overhead costs. One will have
scope to build their brand even before expanding. This could be
like a sample, where we can further expand our business based
on the results.
To be successful in food truck business, location is more
important factor compared to menu or cuisine. I would choose
Washington DC area as the location, as the area will be always
busy with tourists and so more scope for customers. After
roaming around in the downtown streets, tourists might feel like
eating delicious food and energize themselves with a drink to
start their tour again. I am pretty sure that the high quality,
hygienic, tasty and healthy food will surely attract the tourists.
I will choose to create a solid, memorable concept by painting
with a very good concept which might attract people and make
them discuss more about the Food Truck, as a word of mouth
always stays on top of the list of Marketing techniques. I will
make sure that my Food Truck is listed on all the popular apps
which helps find food trucks in the area like Roaming Hunger. I
will advertise and cater for weddings, corporate events and
parties. I will change the location to places of local fairs and
festival to attract more crowd. I will create a Facebook page,
Instagram and twitter Accounts, post the pictures of the food
and the daily menu. I will invite the customer feedback in a
creative way instead of multiple questions. Positive feedback
gives motivation, while negative feedback gives you a chance to
find an area to improve yourself.
Article 3:
Describe and discuss at least two backup strategies. Discuss the
use of cloud backup strategies, as well?
Computer systems and data, to go back from time to time as IT

4. Manager and system outages, hardware failure, natural disaster,
or other data loss in case of any or all of them know something
about the ability to restore. For a long time, usually by writing
copies of daily backups of files have been magnetic the
construction work is done at night, which usually serves as a
simple batch job overnight. Periodically - perhaps once a week -
or a full backup of all data and systems will be done.
Manual:
The effective backup strategy is perfect. Your best assurance is
that you can adhere to the system and schedule it over time with
a simple and convenient way to do less effort. Many backup
programs are convenient for personal and housing office use
"one-click" solutions.
Automation:
Automation to increase the likelihood of sustained and timely
backups and will add significantly to the level of data security.
Some backup software to backup or work schedule besides,
many backup strategies for a specific time and provides the
option to automatically run on (Potter, 2017).
Cloud backup strategies:
Cloud Backup online backup and remote backup is a term
often loosely and interchangeably with the switch. It is a
storage server through the Internet or connect to the source, the
type of backup are backed up data. The correct login
credentials, the backup Internet connection will be able to
safely access it from other computers. "Cloud" is a word that
brings back to the storage facility is available from the Internet.
Advantages of Cloud Backup:
· Since it's offsite backup, it provides protection from fire,
floods, earthquakes and other natural disasters.
· Ability to easily backup and access backup with an internet
connection.
· When the service provides a good commercial information
center, the service is maintained and the protection is unparallel
(idealstor.com, 2018).

5. Article 4:
Describe and discuss at least two backup strategies. Discuss the
use of cloud backup strategies, as well?
Regular data backups are very fundamental in any given
organization, and it helps protect the data in case of any disaster
No matter how efficient the computer appears to be a possibility
for disasters that can wipe out the data cannot be ruled out.
Therefore, businesses are finding t essential to have in place
backup’s strategies to help in the data recovery. One of the
approaches to ensure data backups includes:
Onsite and offsite backup
On-premise backup allows cheap and quick access to the data
within the premise; this method did not require internet access
this technique involved copying of data into hard disks and
stored it in a different room or location but within the same
building (Allen, 2016). However, one major drawback of this
approach is that in case of a catastrophic phenomenon, the data
backups can be lost since they are store don the same premise,
for example in building collapses or fire starts, it can result in a
detrimental effect as both the original and backup data will be
destroyed.
Additionally, this on-site data can be easily stolen. On the other
hand, offsite storage is where data is sent to remote center at a
regular interval through the network, the software can be used
for this type of backup and since they are efficient and timely
the software won’t forget to make a duplicate copy and send it
for backup(Allen, 2016). An additional advantage of this
strategy is that numerous remote location can share the backed
up data. Om disadvantage of offsite is that it can be challenging
to access the data when needed. In any given backup, a balance
between the cost and effectiveness of the backup method must
be maintained.

6. RESPOND TO THIS DISCUSSION 2 IN 150 WORDS
Note: References should be 2015 or later
My Product service idea is Find Doctors service app. This
service will be online app which will help finding good,
reliable, well recognized doctors nearby for the patients. This
will also enlists doctors based on year of experience, insurance
its affiliated to, gender, specific ailments, emergency services,
days it operates etc. This app will be free of service. It will be
light, anyone can access/install it and it will be compatible for
any mobile platform. However, this app is only available for US
locations. It will be not available in other areas. This will also
contain 24/7 VOIP and chat customer services.
Potential customers are everyone is USA. As this app will be
easily available to everyone who wants to see a doctor. Anyone
can easily use the app to locate suitable doctors best for his
needs. This app will NOT contain any unnecessary adds. Any
user can freely register to this service and make online account
associated with the Find Doctors App. This app will track your
services what kind of doctors you are looking for to give you
recommendation based on budget, value of services, distance
factors etc.
For marketing the product, I will preferably use Google Ads,
Facebook, twitter to market my apps. I can market the app in
hospitals by posters and online ads. There are major advantages
of using these online marketing as it saves lots of time, cost
efficient, covers large mass of population, digital, user friendly,
maintains customer loyalty and make everyone aware of the
brand, other user gets to use it and critics get to make comments
of the app which can further help improve the app service.
However there are couple of disadvantages like not sure
whether its reaching right people, uncertainty that your app is
provided priority in ads plus any kind of negative reviews can
instantly demean the brand of the product.
Reference:

7. González, A. R., Fernandez, J., E., Mencke, M., Radzimski, M.,
Gomez, J. M., ... & Posada-Gomez, R. (2009). MEDFINDER-
Using Semantic Web, Web 2.0 and Geolocation Methods to
Develop a Decision Support System to Locate Doctors. In
WEBIST (pp. 288-293).
Yeo, M. L. (2014). Social Media and Social Networking
Applications for Teaching and Learning. European Journal Of
Science And Mathematics Education, 2(1), 53-62.
RESPOND TO THIS DISCUSSION 1 IN 150 WORDS
Note: References should be 2015 or later
Last 2 hours ago
Develop a product service idea:
Consider things that really hassle you. Things that you
and additionally a portion of your friends, gatekeepers, partners
say it's damn aggravating. Genuinely, the lion's share of those
things starting at now have an answer, anyway at a specific age,
you'll start seeing that not all things have an answer. Moreover,
paying little respect to whether there's an answer in the market,
it doesn't mean you can't enhance the circumstance. Looks
good? Thusly, fixate around concentrating on what aggravates
people. For example, I loathe the way that I by and large have
my feet cool in the midst of the winter. In addition, to be sure,
it creates the impression that wearing downy socks may help,
anyway it doesn't work for me. Thusly, this is undeniably an
issue still to be settled and whoever makes the thing that deals
with my worry will have my money.
Describe the product/service including the benefits of using the
product/service:
I trust the "better" choice relies upon your aptitudes,
proficient foundation, assets (money related and human) and

8. market section you wish to contend in. Benefit and trouble of
offering (paying little heed to your offering) rely upon various
elements including:
- how separated your item/benefit is versus aggressive
offerings. In the event that your offering is very separated and
fulfills a genuine need than offering it at a decent benefit will
be simple.
- how aggressive the market section is. Commonly the more
focused the fragment is, the more organizations should contend
on value, which impacts productivity.
- what kind of introductory speculation is required.
- buy conduct and item life cycle. Items that are not necessities
are more hard to offer. Additionally, item/benefits that have a
long life cycle (disaster protection, tough merchandise, and so
forth) are likewise more hard to offer.
Discuss the potential customers for this product/service:
Privately owned businesses regularly don't approach a
great deal of cash to place assets into displaying. However, they
do make them thing that they can use against tremendous
brands: The vitality of region. People need to work with people
in their gathering. No one jumps at the chance to call 800
numbers. They would rather call their adjacent association to
encourage the gathering and get a more individual organization.
Like a large number individual, I a portion of the time consider
how little mother and pop shops make sense of how to stay open
for so long. That is the time when I review how basic is the
adjacent help.
Based on the nature of the product/service, recommend at least
3 possible ways to market the product electronically. Your
suggestions must include at least one search engine. Describe
your recommendations and discuss the advantages and
disadvantages of each.
1. Recognize your basic target features the get-togethers of
customers, make an advancing spending get ready for the
accompanying multi year. Choose the most exceptional

9. properties of your thing and display these in your advancing.
2. Select spread channels that give you the speediest access to
customers. A buyer thing. Pick a section level esteem point that
is forceful close what your adversaries are putting forth, Exploit
ease mass advancing through the Internet. Develop a site that
presents.
3. Handle the vitality of consideration. Contact the business
writer at your adjacent day by day paper and exhort her.
Pros: effect can be limited, Information can be recuperated and
pay for what you utilize.
Cons: if the information is abused it will affect the substantial
monetary misfortune
References
1. Wulfen, G. v. (2011). Creating Innovative Products and
Services: The FORTH Innovation Method. Farnham, Surrey:
Routledge.
2. Global Cloud Computing. (2017). Cloud Computing Industry
Profile: Global, 1-37.
3. Baines, N., & Lawton Smith, H. (2017). Key driving factors
for product/service innovations in UK university spin-offs.
Write 300 words on
Note: References should be 2015 or later
After reviewing the assigned reading materials, complete the
following activities:
1. Develop a product service idea.
A. Describe the product/service including the benefits of using
the product/service

10. B. Discuss the potential customers for this product/service
2. Based on the nature of the product/service, recommend at
least 3 possible social media to use in marketing the
product/service. Describe your recommendations and discuss
the advantages and disadvantages of each.
Complete your main post no later than Friday.
Read and respond to at least 2 of your classmates’ main
posts. Below are additional suggestions on how to respond to
your classmates’ discussions:
· Ask a probing question, substantiated with additional
background information, evidence or research.
· Share an insight from having read your colleagues’ postings,
synthesizing the information to provide new perspectives.
· Offer and support an alternative perspective using readings
from the classroom or from your own research.
· Validate an idea with your own experience and additional
research.
· Make a suggestion based on additional evidence drawn from
readings or after synthesizing multiple postings.