FreeBrie is a platform that allows customers to create their own file management web services like Dropbox using their own infrastructure. Customers can deploy services using FreeBrie in just a few days. FreeBrie is available via a software subscription model, revenue sharing model, or an annual support contract. The company plans to directly sell FreeBrie to telecom providers, ISPs, and hosts to help them generate additional revenue through popular file sharing services on their own networks.

1. File management SaaS/web-service engine:
backup, synchronization, sharing, distribution
Peter Chayanov

2. Customer problem
(what customer needs your product/service meets)
File based SaaS/web-services are extremely popular and drive
good money: dropbox, box.net, YD, megaupload, rapidshare
SOFTWARE TO CREATE OWN CUSTOM DROPBOX/RAPIDSHARE
OPTIONAL: SUPPORT, INFRASTRUCTRE, REVENUE SHARING
Customer could:
Create own SaaS/Web projects on own infrastructure
Increase revenues – sell subscriptions, premium services

3. Product & Technology
• FreeBrie is engine to create own file based SaaS/web-
services like Dropbox or Megaupload or CDN.
• FreeBrie - managed software for control nodes and
storage servers. You could build own service in a week.
• Consumer software are available for
Windows, MacOS, Linux. Web access, mobile access.
Native clients for IOS/Android will be ready soon.
• Scalable technology for millions of users:
MongoDB, Python, Twisted. Unlimited number and size
for storages. Direct traffic flow between storage and
consumer.

4. Competitors
(the comparison slide)
• Almost no software offered to create new commercial
file-based web services
• some SaaS available under while-label
• No way to create own “dropbox” like service using own
infrastructure
• No mass sales: direct personal sales to
telecoms/SP/portals/enthusiasts
Some similar software providers:
http://owncloud.com has Service Provider model for creating
similar services, just raised $2,6M 2nd seed round
http://www.sibsoft.com software for file upload services, only
this case

5. Business model
• Monetization model
- software subscription ($1/premium user monthly)
- OR revenue sharing, 10-25%
- PLUS/OR annual support contract $5000
- average service generate $30.000-50.000 monthly
- AND infrastructure support together with HOSTKEY.com
- OWN services – superfolder.co, gigadrive.ru, …
• Channels
- Direct sales to telecoms and national portals
- Affiliate programs, easy start for entrepreneurs
• How will you keep your competitive advantages?
new features, low cost infrastructure, own services,
best support, payment processing outsourcing.

6. Market description
Customers:
National telecoms service providers, ISP, hosting: start
popular service to increase revenue on own
infrastructure, freemium service, local or national dropbox.
Number: 1000-5000
Portals/Entrepreneurs: there are thousands of portal/site
owners who could add our functionality to his own popular
site/forum/portals tuned to focus it’s consumer base.
Number: 10000+
Consumers base: 100M people are using Dropbox now. 1B
people have heard about it. 600K users with OwnCloud.
Heavy demand on developing markets.

7. Sales funnel: real and forecast
(visitors, users, sales)
1) Product based on FreeBrie are ready to launch together with
HOSTKEY.com: superfolder.co to check traction and bugfix on file
sharing segment. We expect $2000-5000 monthly from new
subscriptions, makes $150-400K annually.
2) Product keepthecopy.com together with HOSTKEY.com on
backup/sync segment, same revenues expected.
3) Revenue sharing project with Megafon with backup/sync
functionality
Consumer ARPU: $3-10/monthly per segment, new 500-1000
customers monthly per service.

8. Go-to-Market strategy
First market segment entry
Own file exchange service using our sponsored sites.
Several new services in 2 months.
Your customer acquisition strategy
Direct sales, create own “dropbox” in a week. Works.
Who is your decision-maker?
Business owner, business development manager
Why would he buy your product/service?
Low market entrance, premium support, easy
service, easy to try & customize
What are the market barriers?
None, for competitors – complex software, 2 years time
to market

9. Team
Peter Chayanov, CEO – experienced entrepreneur, 20 years in
IT, co-owner of hostkey.com.
Alex Myodov, CTO – lead Python/Mongo coder, 10 years
experience with high load services
Ilya Slepnev, COO – expert on backup and high load services
Alex Borodich, CMO superfolder.com - Internet professional
Igor Matsanuk, IMI.VC - advisor
Arun Shekar, Advisor - Business development, 10 years of
experience working for IBM. MBA from Berkeley-Haas.
Vadim Kovrigin, Lead web developer
Feodor Kichatov, Core developer
With full support from FARMINERS.ru teams

10. Investments
The fundraised amount
$150K seed – IMI.VC, Farminers 09.2011
$150K – owners
Sales plan on 3-5 years
2013 - $400-600K
2014 - $1-2M
2015 - $5M+
Till end of 2015: 5-6 own services, 10+ services for large
telecoms, 10+ add-ons for national portals, 100 services for
entrepreneurs, average $3000 per customer indirectly serving
5M+ consumers.

11. Exit strategy
2013: incorporation, Series A $2M
2014: Series A for infrastructure $2M, more mobile
2015: Series B, developing new services, CDN
2016: Selling some services out

12. Executive summary
(what should we remember after your presentation)
FreeBrie is a platform for creating file management Web or SaaS
services using own infrastructure.
FreeBrie are available on revenue sharing or pay-per-user basis.
Many services could be created using FreeBrie from national
dropboxes to file upload services and CDN.
FreeBrie are easy to deploy, new service could be created in a
days.
Contacts: Peter Chayanov ulp@freebrie.net +7 903 1499639