This document defines key terms related to form and visual ordering in art. It discusses form as the arbitrary organization of visual elements according to principles that develop unity. The vocabulary terms cover concepts like balance, symmetry, repetition, and harmony. Principles of organization are outlined as seven guidelines for using elements of art, including harmony, variety, balance and others, to achieve unity. Form and visual ordering are discussed as the structural principles that create order from chaos in a work of art.
This Basic design Presentation serves the purpose of initiating creativity and there by appreciation of visual language.
Basic design studios help to unlock students creativity and enhance spatial perception.
This Basic design Presentation serves the purpose of initiating creativity and there by appreciation of visual language.
Basic design studios help to unlock students creativity and enhance spatial perception.
Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users, clients or customers. Design may be described as creativity deployed to a specific end
Design is the creation of a plan or convention for the construction of an object or a system. It may be an architectural blueprints, engineering drawings, business processes, circuit diagrams or sewing patterns. Design has different connotations in different fields
N.B: The presentation is compiled from articles and presentations of experts, researchers, professors working in the same field for educational purpose.
Impact of Climate and Environment Changes on the Sustainability of the Coasta...Galala University
Impact of Climate and Environment Changes on the Sustainability of the Coastal Areas: The Case of Ain Sukhna, Red Sea, Egypt
This paper investigates the impact of climate and environmental changes on the sustainability of the coastal area of Ain Sukhna, Red Sea, Egypt. Ain Sukhna sea shores and Galala mountain region have witnessed rapid change and modifications during the past 50 years. Climate changes are expected to impact this area through the increase in the amount and intensity of rainfall and the rise of seawater tides. Modifications applied to the topography of the mountains through grading and levelling are spreading excavation debris on the sides of the mountains creating a new hazard if swept away by the rainwater. The paper analyzes the design and construction of the coastal and mountain developments and assesses their capacity to withstand these changes. The negative impact of these changes is not only ecological but also physical and socioeconomic. Climate change impacts are becoming more instantaneous and intensified. Place-based strategies for reducing the negative impact of climate change are required to reduce the physical and ecological vulnerabilities and manage the impacts of climate change.
Climate change, Environment Change, Sustainability, Coastal Areas, Ain Sukhna, Red Sea, Egypt
Sustainability of Tourism Development in the city of Ain-Sukhna, EgyptGalala University
Sustainability of Tourism Development in the city of Ain-Sukhna, Egypt
Tourism is a major economic source for Egypt, due to its significant natural and cultural attractions. Yet, rapid development and construction of touristic facilities have a negative impact on the fragile natural and cultural heritage. This paper studies the recent touristic developments of the coastal stretch of Ain-Sukhna on the Red Sea coastal region of Galala Mountain, and their impact on the surrounding natural and cultural attractions. Coral reefs and rich marine life have made this stretch among the prime fishing and scuba diving destinations in the world. The area is also famous for its year-round sunny beaches and the spectacular coastal scenic drive where Galala Mountain reaches the Red Sea. Recently, development has started on the mountains following the construction of Galala Mountain Road. Galala City started with Galala University and several residential, touristic, and commercial facilities. This paper studies the pattern of development in the area during the past 40 years and assesses its impact on natural and cultural resources.
Sustainability of Tourism Development in Al Ain Al Sukhna, Egypt Yasser Mahgo...Galala University
Sustainability of Tourism Development in Al Ain Al Sukhna, Egypt
Due to its significant natural and cultural attractions, tourism is a major economic source for Egypt. Yet, rapid development and construction of touristic facilities has negative impact on the fragile natural and cultural heritage. This paper studies the recent touristic developments of the coastal stretch of Al Ain Al Sukhna – the hot spring in Arabic - on the Red Sea coastal region of Galala mountain, and their impact on the surrounding natural and cultural attractions. Coral reefs and rich marine life have made this stretch among the prime fishing and scuba diving destinations in the world. The area is also famous of its all-year-round sunny beaches, spectacular coastline scenic drive where mountains reach the costal road. Recently, development has started on the mountains following the construction of Galala Mountainous road. Galala City started operating hosting Galal University and several other residential, touristic and commercial facilities. The paper studies the pattern of development in the area during the past 50 years and assesses its impact on the natural and cultural resources.
Typologies of Urban Development in Sukhna-Zaafarana Area.pdfGalala University
Development of Sukhna-Zaafarana stretch went several forms and intensities during different periods of time. It is currently witnessing another wave of rapid development resulting in more stress on the natural and urban environment. This paper analyses the typologies of its urban development and their resilience to potential risks of climate change using urban design techniques to analyze the area in terms of character, continuity and quality of the public realm, ease of movement, legibility, adaptability and diversity. In addition, the research analyzes the different natural sites, such as the shoreline, the floodplains, the Galala mountains, and the valleys. Methods used in this study included: survey and analysis of the built and natural environments based on maps and site visits; and SWOT analysis to identify the potential risks and challenges in the area. Maps and tables of typologies based on the date of construction, environmental characteristics, neighborhood planning, architectural design elements, urban design features, landscape design, greenery, and water features are produced. The results of the study indicate the absence of visual connectivity, architectural identity, public services and facilities, and overlapping vehicular and pedestrian circulation. Moreover, the built environment is vulnerable to climate change risks, since most structures on the coast are built either close to the shoreline or on floodplains, hence threatened by sea-level rise and extreme flush floods respectively. The study concludes by suggesting a set of urban design guidelines based on the three principles of sustainability; environmental, economic and equity to achieve a more sustainable and resilient environment.
AI-Human Dialogue for Architectural Design Concept Generation presentation 26...Galala University
AI-Human Dialogue for Architectural Design Concept Generation presentation
Architectural design concept generation is the process of coming up with the initial ideas for a new building or structure.
It is an essential part of the architectural design process, as it provides the foundation for the rest of the design.
AI-human dialogue for architectural design concept generation is a process where an architect and an AI system collaborate to generate architectural design concepts.
The AI system can be used to:
Generate ideas: The AI system can be used to generate a wide range of design ideas
Evaluate ideas: The AI system can also be used to evaluate design ideas. This can be done by considering factors such as functionality, aesthetics, and sustainability. This can help the architect to make informed decisions about the design.
Collaborate with the architect: The AI system can also be used to collaborate with the architect. This can be done by providing feedback on the architect's ideas or by generating new ideas based on the architect's input.
AI-human dialogue for architectural design concept generation is a process where an architect and an AI system collaborate to generate architectural design concepts.
The AI system can be used to:
Generate ideas: The AI system can be used to generate a wide range of design ideas
Evaluate ideas: The AI system can also be used to evaluate design ideas. This can be done by considering factors such as functionality, aesthetics, and sustainability. This can help the architect to make informed decisions about the design.
Collaborate with the architect: The AI system can also be used to collaborate with the architect. This can be done by providing feedback on the architect's ideas or by generating new ideas based on the architect's input. AI-human dialogue for architectural design concept generation is a process where an architect and an AI system collaborate to generate architectural design concepts.
The AI system can be used to:
Generate ideas: The AI system can be used to generate a wide range of design ideas
Evaluate ideas: The AI system can also be used to evaluate design ideas. This can be done by considering factors such as functionality, aesthetics, and sustainability. This can help the architect to make informed decisions about the design.
Collaborate with the architect: The AI system can also be used to collaborate with the architect. This can be done by providing feedback on the architect's ideas or by generating new ideas based on the architect's input.
AI-human dialogue for architectural design concept generation is a process where an architect and an AI system collaborate to generate architectural design concepts.
As AI systems continue to develop, they are likely to play an increasingly important role in the design process.
AI is not an end …It is only another beginning.
Thank you.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
3. THE VOCABULARY OF
INTRODUCTORY TERMS
Form:
1. The arbitrary organization or
inventive arrangement of all
the visual elements
according to the principles
that will develop unity in the
artwork.
2. The total appearance or
organization.
4. THE VOCABULARY OF
INTRODUCTORY TERMS
Form:
1. The arbitrary organization or
inventive arrangement of all
the visual elements
according to the principles
that will develop unity in the
artwork.
2. The total appearance or
organization.
5. THE VOCABULARY OF
INTRODUCTORY TERMS
academic
Art that conforms to
established traditions and
approved conventions as
practiced in art academies.
Academic art stresses
standards and set procedures
and rules.
6. THE VOCABULARY OF
INTRODUCTORY TERMS
allover pattern
The repetition of
designed units in a
readily recognizable
systematic
organization covering
the entire surface.
7. THE VOCABULARY OF
INTRODUCTORY TERMS
allover pattern
The repetition of
designed units in a
readily recognizable
systematic
organization covering
the entire surface.
8. THE VOCABULARY OF
INTRODUCTORY TERMS
allover pattern
The repetition of
designed units in a
readily recognizable
systematic
organization covering
the entire surface.
9. THE VOCABULARY OF
INTRODUCTORY TERMS
approximate symmetry
The use of similar imagery
on either side of a central
axis.
The visual material on one
side may resemble that on
the other but is varied to
prevent visual monotony.
10. THE VOCABULARY OF
INTRODUCTORY TERMS
asymmetry
Having unlike, or non-
corresponding, appearances -
"without symmetry."
An example: a two-
dimensional artwork that,
without any necessarily visible
or implied axis, displays an
uneven distribution of parts
throughout.
11. THE VOCABULARY OF
INTRODUCTORY TERMS
balance
A sense of equilibrium
achieved through implied
weight, attention, or
attraction, by manipulating
the visual elements within an
artwork to achieve unity.
12. THE VOCABULARY OF
INTRODUCTORY TERMS
closure
A concept from Gestalt
psychology in which the
development of groupings or
patterned relationships occurs
when incomplete information is
seen as a complete, unified whole;
the artist provides minimum visual
clues, and the observer brings
them to final recognition.
13. THE VOCABULARY OF
INTRODUCTORY TERMS
composition
An arrangement and/or
structure of all the art
elements, according to the
principles of organization,
that achieves a unified whole.
Often used interchangeably
with the term design.
14. THE VOCABULARY OF
INTRODUCTORY TERMS
concept
I. A comprehensive idea or
generalization.
2. An idea that brings diverse
elements into a basic
relationship.
15. What can you make from the
elements on the left?
16. THE VOCABULARY OF
INTRODUCTORY TERMS
design
The underlying plan on
which artists base their total
work.
In a broader sense, design
may be considered
synonymous with the term
form.
17. THE VOCABULARY OF
INTRODUCTORY TERMS
dominance
The principle of visual
organization in which certain
elements assume more
importance than others in the
same composition or design.
Some features are
emphasized, and others are
subordinated.
18. THE VOCABULARY OF
INTRODUCTORY TERMS
economy
The distillation of the image
to the basic essentials for
clarity of presentation.
19. THE VOCABULARY OF
INTRODUCTORY TERMS
Gestalt (Gestalt psychology)
A German word for "form"; an
organized whole in experience.
Around 1912, the Gestalt
psychologists promoted the
theory that explains
psychological phenomena by
their relationships to total forms,
or Gestalten, rather than by
their parts.
“The whole is greater than
the sum of its parts.”
20. THE VOCABULARY OF
INTRODUCTORY TERMS
golden mean, golden section
I. Golden mean - "perfect"
harmonious proportions that avoid
extremes; the moderation between
extremes.
21. THE VOCABULARY OF
INTRODUCTORY TERMS
golden mean, golden section
2. Golden section - a traditional
proportional system for visual
harmony expressed when a line or
area is divided into two sections so
that the smaller part is to the larger
as the larger is to the whole.
The ratio developed is 1: 1.6180 ...
or roughly 8:1 3.
22. THE VOCABULARY OF
INTRODUCTORY TERMS
golden mean, golden section
The ratio developed is 1: 1.6180 ...
or roughly 8:1 3.
23. THE VOCABULARY OF
INTRODUCTORY TERMS
golden mean, golden section
The ratio developed is 1: 1.6180 ...
or roughly 8:1 3.
24. THE VOCABULARY OF
INTRODUCTORY TERMS
golden mean, golden section
The ratio developed is 1: 1.6180 ...
or roughly 8:1 3.
26. THE VOCABULARY OF
INTRODUCTORY TERMS
harmony
The quality of relating the visual
elements of a composition.
Harmony is achieved by the
repetition of characteristics that
are the same or similar.
These cohesive factors create
pleasing interaction.
27. THE VOCABULARY OF
INTRODUCTORY TERMS
interpenetration
The movement of planes,
objects, or shapes through
each other, locking them
together within a specified
area of space.
28. THE VOCABULARY OF
INTRODUCTORY TERMS
motif
A designed unit or pattern
that is repeated often
enough in the total
composition to make it a
significant or dominant
feature.
Motif is similar to theme or
melody in a musical
composition.
30. THE VOCABULARY OF
INTRODUCTORY TERMS
pattern
I. Any artistic design (sometimes
serving as a model for imitation).
2. A repeated element and/or
design that is usually varied and
produces interconnections and
obvious directional movements.
31. THE VOCABULARY OF
INTRODUCTORY TERMS
principles of organization
Seven principles that guide the
use of the elements of art in
achieving unity:
harmony,
1. variety,
2. balance,
3. proportion,
4. dominance,
5. movement, and
6. economy.
32. THE VOCABULARY OF
INTRODUCTORY TERMS
proportion
The comparative relationship
between the parts of a whole
or units as to size.
34. THE VOCABULARY OF
INTRODUCTORY TERMS
repetition
The use of the same visual
effect a number of times in the
same composition.
Repetition may produce the
dominance of one visual idea,
a feeling of harmonious
relationship, an obviously
planned pattern, or a rhythmic
movement.
35. THE VOCABULARY OF
INTRODUCTORY TERMS
rhythm
A continuance, a flow, or a
sense of movement
achieved by the repetition of
regulated visual units; the
use of measured accents.
36. THE VOCABULARY OF
INTRODUCTORY TERMS
scale
The association of size
relative to a constant
standard or specific unit of
measure related to human
dimensions.
37. THE VOCABULARY OF
INTRODUCTORY TERMS
symmetry
The exact duplication of
appearances in mirror-like
repetition on either side of a
(usually imaginary) straight-
lined central axis.
38. THE VOCABULARY OF
INTRODUCTORY TERMS
transparency
A visual quality in which a
distant image or element
can be seen through a
nearer one.
39. THE VOCABULARY OF
INTRODUCTORY TERMS
unity
The result of bringing the
elements of art into the
appropriate ratio between
harmony and variety to
achieve a sense of oneness.
40. THE VOCABULARY OF
INTRODUCTORY TERMS
variety
Differences achieved by
opposing, contrasting,
changing, elaborating, or
diversifying elements in a
composition to add
individualism and interest;
the counterweight of
harmony in art.
42. Form and Visual Ordering
A completed work of art =
Subject + Form + Content
43. Form and Visual Ordering
Form: The structural
principles of visual order.
When we see images, we
take part in visual forming.
The mind instinctively tries to
create order out of chaos.
Artists are visual formers
with a plan.
44. Form and Visual Ordering
Principles of Organization:
1. Harmony
2. Variety
3. Balance
4. Proportions
5. Dominance
6. Movement
7. Economy
= UNITY
45. Form and Visual Ordering
The PLAN Composition or Design
The plan will effectively
communicate the
artist’s feelings.
How the elements
are organized.
46. Form and Visual Ordering
One must know about
the individual elements
in order to use them to
harmonize a work.