My (Unexpected) Journey
Cláudia Bem
6730
The other fish in the sea
background analysis
This is a very

full of

competitive

area

creative minds
and people with

experience
I find inspiration in..
my leader
23-year-old actress
Mostly known for playing
parts in movies such as the
X-Men saga (as
Raven/Mystique), Silver
Linings Playbook and The
Hunger Games saga (as
Katniss Everdeen)

Jennifer Lawrence

In the last 2 years, she won
over 30 awards due to her
performances
Strengths

She shows genuineness

She’s funny
https://24.media.tumblr.com/aa859598b60719271cf5caa5c11b671d/tumblr_mycat4Bsrb1r7czr3o1_250.gif

Weaknesses
The way she mocks can be
misunderstood
http://kaliem.tumblr.com/post/36189476987

She has talent
https://24.media.tumblr.com/c2ae6f919c14227077534e117f4049cf/tumblr_myhxd8yL6f1qkfux5o1_250.gif
She has flaws and makes mistakes
https://31.media.tumblr.com/826b9154d34bbe6208c70e59a79ea4be/tumblr_mykwr2Ujpx1sc2e92o1_400.gif
She seems like a completely normal person
who happens to be famous
She participated in well-known movies, that
launched her career and granted her awards
She won an Oscar recently
http://hellogiggles.com/wp-content/uploads/2013/12/20/jennifer-lawrence-fall.gif

Opportunities
Being a role model

http://radiantasthesuns.tumblr.com/post/70546236134/would-you-say-no-to-a-director-if-they-told-you

She’s young and she has participated in
successful movies, so she has the
opportunity to create a great career path for
her
Award nomination

Threats
She works in an industry of constant
change, which means that her success
may not last long
Being a celebrity isn’t easy, because she’s
being constantly watched
Now I’ll let you know a bit more about me..
my swot analysis
My Strengths

I am easily

I’m willing to

open
minded
I am

find
new, creative and
practical
solutions
I’m able to

I am

versatile

improve skills

and develop new ones

active and
hard-working person

I’ve got a very

I’m an

I can

speak english

curious and I usually
follow my intuitions
I am

adaptable

I can

paint

visual mind

draw and

I can work with:
... and others
My Weaknesses
I’ve got

no work experience
I don’t have an

I still

extensive portfolio

still need to
be polished

My design skills

haven’t graduated
My Opportunities
Connections:

knowing people in the area

Versatility:

it allows me to be able to work in

nvestment:

I

investing in myself and my skills
in order to improve them

many different areas
My Threats
Competition:

the market is full of creative,
experienced minds, people who
have degrees in Design, Art or
related
My Dream Team
dream company
I want to learn with the best.
I seek an opportunity to have a rich first experience and learn and
grow with new and different people who are willing to teach me
Which seat can I take?
position definition
Art Director
On my first day of college, the tutor made one simple request of us:
‘Everyone who can draw, stand to my left. If you can’t draw, stand on my right.’
We divided ourselves into two more or less equal grups, and he announced:
‘Right. All of you on this side of the room are the art directors. The rest of you are
copywriters.’
That was it. He went on to say that it was just a trial, and anyone who wanted to
change could do so at a later date. But no one did.
by Simon Veksner
in “How to make it as an advertising creative”
Basically, the recipe is..
marketing mix
#1 Product
#2 Placement
#3 Promotion
#4 Price
#1

Hello, my name is Claudia

Hello, I’m Cláudia Bem and I’m 19 years old.
I’m studying Advertising and Marketing at
Escola Superior de Comunicação Social.
When I was a little girl, my dream was to
become a fashion designer, just like Fátima
Lopes. Then, for some reason, even though I
really enjoyed drawing, I decided I would
leave it as a hobby.
Now I want to become an art director and
tell stories to the world. Visual stories.
I want to invest in my skills, I want to grow as
a person, I want to learn.
If you want to see my stories, give me a
chance to show them!

Art Director in progress
#2

Where you can find me
When I’m not in Lisbon, it’s because I’m in Leiria,
my home town, probably trying to breathe some

Leiria

Lisbon

fresh air and eating some great food my mother
cooked.
When it comes to work, I would like an
opportunity to get

a placement in Lisbon.
#3 My digital promotion strategy
my social presence:
create an account and show a more serious version of myself.

create an account and connect it with the other social networks.

share my drawings (both traditional and digital) and develop my
portfolio.
show a more relaxed version of myself, by sharing pictures or quotes
that inspire me. This way I’ll get people to know me better.
create an account and post a video that would work as an online CV.
http://flavors.me/claudiabem

http://krisihell.deviantart.com

http://krisihell.tumblr.com
http://www.linkedin.com/pub/cl%C3%A1udia-bem/45/7b2/85
#4 I also come with a price tag
Pricing strategy : Penetration.

I am not expecting to make a lot of
money out of my first job experience.

However,
I seek a paid placement.
And the (secret) ingredients are..
key success factors
1 open mind
a little bit of dream
a dash of optimism

a few loose screws

If I don’t know how to do it, I’ll find a way.

I want to learn and improve my skills and grow as a person.
Convinced?


Art Director em construção

  • 1.
  • 2.
    The other fishin the sea background analysis
  • 3.
    This is avery full of competitive area creative minds and people with experience
  • 4.
    I find inspirationin.. my leader
  • 5.
    23-year-old actress Mostly knownfor playing parts in movies such as the X-Men saga (as Raven/Mystique), Silver Linings Playbook and The Hunger Games saga (as Katniss Everdeen) Jennifer Lawrence In the last 2 years, she won over 30 awards due to her performances
  • 6.
    Strengths She shows genuineness She’sfunny https://24.media.tumblr.com/aa859598b60719271cf5caa5c11b671d/tumblr_mycat4Bsrb1r7czr3o1_250.gif Weaknesses The way she mocks can be misunderstood http://kaliem.tumblr.com/post/36189476987 She has talent https://24.media.tumblr.com/c2ae6f919c14227077534e117f4049cf/tumblr_myhxd8yL6f1qkfux5o1_250.gif She has flaws and makes mistakes https://31.media.tumblr.com/826b9154d34bbe6208c70e59a79ea4be/tumblr_mykwr2Ujpx1sc2e92o1_400.gif She seems like a completely normal person who happens to be famous She participated in well-known movies, that launched her career and granted her awards She won an Oscar recently http://hellogiggles.com/wp-content/uploads/2013/12/20/jennifer-lawrence-fall.gif Opportunities Being a role model http://radiantasthesuns.tumblr.com/post/70546236134/would-you-say-no-to-a-director-if-they-told-you She’s young and she has participated in successful movies, so she has the opportunity to create a great career path for her Award nomination Threats She works in an industry of constant change, which means that her success may not last long Being a celebrity isn’t easy, because she’s being constantly watched
  • 7.
    Now I’ll letyou know a bit more about me.. my swot analysis
  • 8.
    My Strengths I ameasily I’m willing to open minded I am find new, creative and practical solutions I’m able to I am versatile improve skills and develop new ones active and hard-working person I’ve got a very I’m an I can speak english curious and I usually follow my intuitions I am adaptable I can paint visual mind draw and I can work with: ... and others
  • 9.
    My Weaknesses I’ve got nowork experience I don’t have an I still extensive portfolio still need to be polished My design skills haven’t graduated
  • 10.
    My Opportunities Connections: knowing peoplein the area Versatility: it allows me to be able to work in nvestment: I investing in myself and my skills in order to improve them many different areas
  • 11.
    My Threats Competition: the marketis full of creative, experienced minds, people who have degrees in Design, Art or related
  • 12.
  • 13.
    I want tolearn with the best. I seek an opportunity to have a rich first experience and learn and grow with new and different people who are willing to teach me
  • 14.
    Which seat canI take? position definition
  • 15.
    Art Director On myfirst day of college, the tutor made one simple request of us: ‘Everyone who can draw, stand to my left. If you can’t draw, stand on my right.’ We divided ourselves into two more or less equal grups, and he announced: ‘Right. All of you on this side of the room are the art directors. The rest of you are copywriters.’ That was it. He went on to say that it was just a trial, and anyone who wanted to change could do so at a later date. But no one did. by Simon Veksner in “How to make it as an advertising creative”
  • 16.
    Basically, the recipeis.. marketing mix #1 Product #2 Placement #3 Promotion #4 Price
  • 17.
    #1 Hello, my nameis Claudia Hello, I’m Cláudia Bem and I’m 19 years old. I’m studying Advertising and Marketing at Escola Superior de Comunicação Social. When I was a little girl, my dream was to become a fashion designer, just like Fátima Lopes. Then, for some reason, even though I really enjoyed drawing, I decided I would leave it as a hobby. Now I want to become an art director and tell stories to the world. Visual stories. I want to invest in my skills, I want to grow as a person, I want to learn. If you want to see my stories, give me a chance to show them! Art Director in progress
  • 18.
    #2 Where you canfind me When I’m not in Lisbon, it’s because I’m in Leiria, my home town, probably trying to breathe some Leiria Lisbon fresh air and eating some great food my mother cooked. When it comes to work, I would like an opportunity to get a placement in Lisbon.
  • 19.
    #3 My digitalpromotion strategy my social presence: create an account and show a more serious version of myself. create an account and connect it with the other social networks. share my drawings (both traditional and digital) and develop my portfolio. show a more relaxed version of myself, by sharing pictures or quotes that inspire me. This way I’ll get people to know me better. create an account and post a video that would work as an online CV.
  • 20.
  • 21.
  • 22.
    #4 I alsocome with a price tag Pricing strategy : Penetration. I am not expecting to make a lot of money out of my first job experience. However, I seek a paid placement.
  • 23.
    And the (secret)ingredients are.. key success factors
  • 24.
    1 open mind alittle bit of dream a dash of optimism a few loose screws If I don’t know how to do it, I’ll find a way. I want to learn and improve my skills and grow as a person.
  • 25.