Introduction to Art deco Case study on Berkeley Shore hotel in Miami, Florida Aesthetic and Architectural details analysis

1. ART DECO
PROJECT BY :
MUNIRA J
T.Y.B.Arch 20-21
Roll no: 09

2. CONTENT
● Introduction to Art deco style
● History of Art deco style and its Origin
● Location
● Facade : -Analysis
● - Features
● Interiors: -Hotel lobby
● -Hotel rooms
● Critical appraisal
● Current status of the structure

3. ART DECO
IN THE EARLY 1920’S AND 1930’S
ART DECO WAS IN FULL SWING
THE ARCHITECTURAL STYLE IS
CHARACTERISED BY:
● BRIGHT COLOURS
● EXOTIC FLORA AND FAUNA
MOTIFS
● STRUCTURAL GEMS LIKE
GEOMETRIC FOUNTAINS AND
STATUES.
● GLAMOROUS FEATURES LIKE
PORTHOLE WINDOWS , SHINY
CURVES , CHROME ACCENTS
AND TERRAZZO FLOORS.

4. ROUNDED CORNERS
STREAMLINE FORM
CHROME OE METAL FINISH
EXAGGERATED /MUTED
COLOURS
CLEAN LINES
GEOMETRIC SHAPES
HORIZONTAL EMPHASIS
USE OF 3’S
MODERN TRANSPORT
CUBISM
EGYPTIAN CULTURE
THREE MAJOR
INFLUENCES:
AUTOMOBILE OF THE 1920’S
CUBISM
RECENT EGYPTIAN FINDINGS
CHEVRON PATTERN

5. LOCATION:
- 1610 COLLINS AVENUE,
MIAMI , FLORIDA
CONTEXT:
-1.5 KM AWAY FROM MIAMI GOLF
CLUB
-1.1 M AWAY FROM MIAMI BEACH
ARCHITECT
ALBERT ANIS
BUILT IN YEAR
1940
BERKELEY SHORE HOTEL
STRUCTURE
GOLF CLUB
SOUTH BEACH

6. STREAMLINE FORM
METAL WINDOWS
CURVILINEAR
EYEBROWS
BANDING
FLORA MOTIFS
VERTICAL RIB
ART DECO FEATURES - FACADE ANALYSIS
3 MAJOR
COLOURS
USED
THROUGHOUT
THE
STRUCTURE
WIDE GEOMETRICAL
BANDS USED TO
ACCENTUATE THE
VERTICALITY OF
THE STRUCTURE

7. ZIGGURAT PROFILE FRONT
ELEVATION
ORNAMENTAL
MOTIF WITH STARK
CONTRASTING
COLOURS
SEMICIRCULAR
EYEBROWS
WITH BANDING
OF 3
COLOURS:
RED
GREEN
BLUE
THE WINDOWS
ARE
HIGHLIGHTED
USING
WIDE BANDS
F
E
A
T
U
R
E
S

8. I
N
T
E
R
I
O
R
S
-
L
O
B
B
Y
THE CEILING OF THE LOBBY REFLECTS
THE SAME COLOUR SCHEME SEEN ON
THE FACADE
A CONCENTRIC OVAL IS SEEN ON THE
CEILING AND THE FLOORS OF THE
LOBBY.
THE TERRAZZO FLOORING MIRRORS THE
CURVES OF THE CEILING .

9. THE METAL FRAME WINDOWS OVERLOOKS THE MAIN STREET IN FRONT
H
O
T
E
L
R
O
O
M
S
THE HOTEL ROOMS ARE DECORATED WITH ART DECO
STYLE FURNITURE TO GIVE THE GUESTS A TASTE OF
THE 1930’S .
● ART DECO CHAIRS TYPICALLY FEATURE CURVED LINES AND
ORGANIC HUMAN LIKE FORMS
● CURVES ARE JUXTAPOSED AGAINST ANGULAR LINES, CREATING
THE ATTRACTIVE CONTRAST
● CABINETS ARE VERY RIGID , COMPOSED OF LACQUERED WOOD,
NATURALLY LEFT TO SHOW THE DISTINCTIVE GRAINS OF EXOTIC
TIMBERS ART DECO CHAIRS

10. C
R
I
T
I
C
A
L
A
P
P
R
A
I
S
A
L
● THE BERKELEY SHORE HOTEL WHICH STOOD IN ALL ITS
GLORY IN THE 1940’S WAS DESIGNED BY AR. ALBERT ANIS.
● THE FACADE CLEARLY INDICATES THE ART DECO STYLE OF
ARCHITECTURE PROMINENT DURING THE CONSTRUCTION
OF THE HOTEL
● THE STRONG INFLUENCE OF THE ART DECO MOVEMENT
AND THE UNIQUE WAY OF THE ARCHITECTS
INTERPRETATION OF ART DECO MAKES THE BERKELEY
HOTEL ONE OF ITS KIND AND LEAVES A MARK.
● THE COLOUR SCHEME , THE GEOMETRY OF THE FACADE,
THE CHOICE OF THE FLORA MOTIF MAKES THE BERKELEY
SHORE HOTEL STAND OUT FROM ITS SURROUNDINGS AND
REFLECTS THE RICH STYLE OF THE ART DECO ERA.

11. C
U
R
R
E
N
T
S
T
A
T
U
S
THE HOTEL WAS BOUGHT BY THE IBEROSTAR HOTELS AND RESORTS AND
WAS RENOVATED .
THE DEVELOPER ADDED A ROOFTOP GARDEN WITH A POOL AND A
SUNDECK OVER LOOKING THE COLLINS AVENUE
THE DEVELOPER LEFT THE HOTEL’S ART DECO ARCHITECTURE INTACT
DURING RENOVATIONS , BUT THE ROOM INTERIORS WERE COMPLETELY
REDONE.
SUNDECK AND ROOFTOP POOL
REFURBISHED
RESTAURANT
REFURBISHED ROOMS

12. THANK YOU
PROJECT BY :
MUNIRA J
T.Y.B.Arch 20-21
Roll no: 09
Sources:
https://www.tripadvisor.in/Hotel_Review-g34439-d5600182-Reviews-Iberostar_Berkeley_Shore_Hotel-
Miami_Beach_Florida.html#/media/5600182/300646816:p/?albumid=101&type=0&category=101
https://www.miamiandbeaches.com/things-to-do/history-and-heritage/art-deco-historic-district