The document discusses how to navigate the forthcoming changes in the landscape shaped by exponential trends in technology and social networks. It emphasizes the need for adaptation in areas such as monetization and content discovery while acknowledging the increased rate of failure in achieving success in a rapidly evolving environment. The insights reflect a complex interplay between media, technology, and market dynamics.

1. ArLoMoSo Futures
How Will You Cope With the Oncoming Changes?
September, 2011 – Milan

2. David Orban
CEO, dotSUB

3. Exponential Trends
Social Networks
Global markets
Location
Mobile

4. Exponential Trends
Questions
Ignorance
Answers
Kevin Kelly - kk.org

5. Exponential Trends

6. Complex Picture
Monetization Sponsorship Advertising Licensing Subscription
Global
Distribution Web Mobile Tablet Satellite
Industry
Vertical A B C D ...
Content
Discovery Social Networks Search Engines
RESTful Social
Technology HTML5 Javascript Location 3D ...
API Graph

7. The Privilege of Failure
"The formula for success?
Double your rate of failure."
Thomas J. Watson, IBM
“The Internet multiplied a thousandfold
our failure rate, without increasing the
cost of our success”
Cory Doctorow

8. Virtual Reality, Yesterday
Photo: williamcromar

9. Immersive Experience
Photo: adactio

10. Emotional Bandwidth

11. Real Time Information
Photo: familymwr

12. Empathy

13. Never Lost Again
Photo: Google Maps

14. Unless You Want To
Photo: The Welsh Poppy

15. Thank You!

16. dotSUB – 360 E. 72nd St. – New York NY 10021