Richard Lee Icbc Ibm Industry Models Forum 20110314 Final

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IBM Industry Models Forum Presentation - IAA & Business Transformation

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  • INFO project will develop the Enterprise Information Strategy (EIS) Some strategies are new, others are refreshed to ensure they align with overall EIS. Data Governance will ensure ongoing alignment There will be an interim and ongoing Data Governance Group The governance group will include business and technology representation Data governance requires a shift in thinking and discipline IAA model requires shift from proprietary to standards-based approach
  • IBM’s SOA Reference Architecture applied to ICBC Provides an Agile and Robust Foundation for Current and Future Projects
  • Richard Lee Icbc Ibm Industry Models Forum 20110314 Final

    1. 1. ICBC’s IAA Journey (Take 2)<br />Using IAA to Drive Real Business Transformation in P&C Insurance<br />Richard Lee<br />Director<br />Business Information Program (INFO) <br />& Data Governance Office<br />
    2. 2. The ICBC & IBM <br />IAA Partnership<br />Enabling better decision making<br />Faster time to value<br />Reduced risk<br />Best total cost of ownership<br />Common ValuesThe Underpinnings of Success<br />Integrity<br />Dedication to Customers<br />Accountability<br />Caring<br />Trust and personal responsibility in all relationships<br />Dedication to every client's success<br />Innovation that matters, for our company and for the world<br />
    3. 3. Presentation Topics<br />Overview of Insurance Corp of British Columbia (ICBC) <br />Our Early IAA Journey (Version 3 – circa 1997)<br />Our New IAA Journey (Take 2 – 2010 onward)<br />Transforming our proprietary business model to a standards-based one<br />Driving Cultural Change across the Enterprise<br />Embracing “Information as an Asset”<br />Achieving our Analytics Vision e.g. Predictive Claims<br />Lessons Learned and Progress so far<br />Concluding Remarks<br />
    4. 4. Overview of ICBC<br />The Insurance Corporation of British Columbia (ICBC) is a Canadian provincial Crown corporation established in 1973 to provide universal auto insurance to B.C. motorists<br />Mandatory and optional (Competitive) insurance products (Uniline P&C Provider) <br />Revenue >$3.6B<br />>3 million policies written<br />~ 1 million claims/year processed<br />Major investments in Road Safety Initiatives <br />Also responsible for driver licensing, vehicle licensing & registration and toll/fee collection<br />> 2.75 million vehicles registered<br />> 3.1 million licensed drivers<br />Tickets (contraventions), bridge tolls & other fees collection<br />We collect vast amounts of information and need to manage it as an asset.<br />Information Management from an end-to-end view<br />Information as a service offering to all consumers<br />Data Governance as a core discipline<br />
    5. 5. Our early IAA Journey<br />NGIS Program – circa 1997<br />Next Gen Insurance focus<br />Object-oriented vision <br />Joint development approach<br />IAA Version 3 licensed<br />Ended in Disaster and Recrimination<br />IAA went dormant<br />IBM banished to the woodshed<br />ICBC “internalized” its focus until 2009<br />
    6. 6. Our new IAA Journey (Take 2)<br />Large Scale Business Transformation Program<br />Fundamentally change the business model to support long-range strategy<br />Straight-through Claims processing (Customer)<br />Predictive Claims (Finance & Customer)<br />Skills-based Claims Routing (Employee Engagement)<br />Information as a service across the enterprise<br />Services-driven application & information infrastructures<br />Re-invested in IAA/IIW to “accelerate transformation”<br />Information Architecture<br />Claims & Policy Systems Deployment (COTS)<br />Services Architecture<br />Cultural change across the organization<br />
    7. 7. ICBC Information Vision<br />Broker<br /> 2014 <br />Strategic<br />Goals<br />ICBC<br />Moments of Truth<br />The Customer<br />Analytically-Optimized <br />Business Processes<br />Improve Customer Perception<br />I buy/renew<br />Customer Insights*<br />Sales Pricing*<br />I license<br />Improve Employee Experience<br />Predictive Claims*<br />Financial Oversight<br />I claim<br />Underwriting<br />Licensing<br />I amend<br />Maintain Financial Security<br />ERM/Solvency II<br />I cancel<br />Future<br />Analytics- Driven Foresight<br />Customer<br />LTV<br />Attractive Products<br />Retention (Optional Insurance)<br />Fraud<br />Mitigation<br />Best Offers<br />(Claims)<br />Customer Experience<br />Employee<br />Engagement<br />Risk <br />Assessment<br />BICC<br />Business Analytics<br />Reporting. & Ad Hoc<br />Performance Measurement<br />Business Information Project <br />(INFO)*<br />Enterprise Information Subject Areas<br />Data Governance<br />Enterprise Information Management<br />* Transformation Program Specific<br />Rich/Robust/Reliable Information Sources <br />
    8. 8. Information Transformation at ICBC<br />Future State<br />Legacy <br />
    9. 9. Business Information Transformation Goals <br />Replace legacy infrastructure & business practices with industry leading solutions & standards-driven activities<br />Move from siloed data by application/business division to a centralized-information environment to service the entire enterprise<br />Leverage a common business terms glossary and enterprise information model to align all behavior & assets<br />Use data governance to drive cultural & behavioral change<br />Drive BI (self-serve) and Business Analytics across all areas of the business and at all levels of decision making<br />Catalyze a services-driven capability for Application and Data Integration<br />
    10. 10. Current State of Information Assets<br />No common vocabulary of business terms.<br />Early stages of formalized information governance.<br />Limited classification of information assets.<br />Silos of data and information. <br />Minimal leverage of deep information sources.<br />Elusive single version of the truth.<br />Culture lacks information management and exploitation disciplines.<br />
    11. 11. Business Information Program (INFO)<br />The INFO Project isresponsible for the development of the Enterprise Information Strategy (EIS), which outlines the vision for Enterprise Information Management at ICBC.<br />Enterprise – across all divisions<br />Information – raw data and data with context (structured & unstructured)<br />Strategy – common plan for achieving information management goals<br />Key Objectives<br />Allow use of rich information sources to create deeper insights into Customer needs and sensitivities<br />Empower employees with deep information and analysis capabilities to make timely, fact-based decisions<br />Further optimize financial performance by having deeper insights into the business from both a real-time and forward-looking basis<br />
    12. 12. INFO Project at a Glance<br />
    13. 13. Our Focus on iaa<br />
    14. 14. IAA Catalyzes Change & Benefits at Many Levels<br />Business<br />Requirements<br />Business<br />Analysis<br />High-Level<br />Design<br />Program<br />Development<br />Low-Level<br />Design<br />Architecture<br />Testing<br />High Level Business Requirements<br />Impact Analysis<br />Test Case Development<br />Services<br />Systems Infrastructure<br />Use Cases<br />Code Generation<br />Business Terms & Definitions <br />Code Maintenance<br />Functional Specifications<br />ODS<br />Testing<br />Process Modeling<br />Data Models<br />Detailed Program Design<br />Debugging<br />Business Measures & KPIs<br />Data Warehouse<br />Business Rules<br />Business Components<br />Traceability<br />
    15. 15. IAA Accelerates Our Services-lead Approach<br />Business<br />Participants<br />Service<br />Providers<br />Channels<br />Services<br />Business Services<br />COTS<br />Legacy<br />Custom<br />External<br />Process<br />Services<br />Employee<br />Workplace<br />Claims<br />Forms<br />Policy<br />PLM<br />Create Quote<br />Underwriter<br />Underwrite<br />Customer<br />Workplace<br />Under-<br />writing<br />Claims<br />Update Policy<br />Customer<br />Browser<br />External<br />Admin Claim<br />Party<br />PLM<br />Broker<br />Workplace<br />Analyst<br />Collabora-<br />tion<br />Rules<br />Email<br />Update Party<br />Bind & Issue<br />Content<br />GIS<br />Agent / Broker<br />Electronic Business<br />Gateway<br />ODS<br />Regulators <br />& Government<br />Integration (ESB)<br />Infrastructure /<br />Technology<br />Services <br />Information<br />Services<br />Systems Mgmt<br />Services<br />MDM<br />Security & <br />Access<br />Supplier / Broker<br />Systems<br />
    16. 16. Lessons Learned<br />IAA is a journey, one that must be lead by the Business in order to deliver on its full capabilities.<br />In spite of being highly abstract, IAA provides extreme focus for business transformation planning and execution.<br />We are early in our “Take 2 Journey” but accelerating our activities through a close working relationship with the Labs and its Practitioners.<br />IAA is not for the faint of heart!<br />
    17. 17. Questions & AnswersTo Follow-up:Richard Leerichard.lee@icbc.comTel: 604-982-1366Mobile: 604-833-6411<br />
    18. 18. BACKUP SLIDES<br />
    19. 19. Insurance Framework Accelerators & Assets<br /><ul><li>Reduce manual intervention and transform data to ACORD standards
    20. 20. Accelerate SOA solution delivery with integrated process, service & data models</li></ul>WebSphere Transformation Extender ACORD Pack<br />IAA/IIW<br /><ul><li>Integrate ACORD electronic forms to reduce manual processing
    21. 21. Build components on legacy systems faster by using IAA models in an integrated and agile delivery platform </li></ul>Insurance<br />Transformation <br />Workbench<br />ACORD eForms<br />(ACORD product)<br /><ul><li>Integrate standard data services with customer data warehousing capabilities
    22. 22. Reduce manual intervention to provide efficient XML data management using ACORD standards</li></ul>MDM – IIW Asset<br />DB2 pureXML for ACORD templates<br />
    23. 23. IBM’s SOA Reference Architecture applied to ICBC<br />Business Innovation and Optimization Services<br />Facilitates better decision-making with real time business information<br />Interaction Services<br />Enables collaboration between people, processes & information<br />Process Services<br />Orchestrates and automates business processes<br />Information Services<br />Manages diverse data and content in a unified manner<br />IT Service management<br />Development Services<br />Enterprise Service Bus<br />Facilitates communication between services<br />Integrated environment for design and creation of solution assets<br />Manages and secure services, applications, and resources<br />Business App Services<br />Builds on a robust, scalable, and secure services environment <br />Access Services<br />Facilitates interactions with existing information and application assets<br />Partner Services<br />Connects with trading partners<br />Infrastructure Services<br />Optimizes throughput, availability and performance<br />

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