This intensive 6-hour seminar aims to boost sales staff competence and maximize sales and customer loyalty. The seminar will improve knowledge of advanced sales practices like dealing with problem customers, handling complaints, making add-on sales, negotiation techniques, overcoming objections, and removing conflict from the sales process. Learning methods include discussion, case studies, and one-on-one simulation practice. The seminar is suitable for sales personnel across industries and can be customized for an organization's specific needs and challenges.