Are You Marketing with Meaning - Pecha Kucha

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This document discusses the need for healthcare marketing to evolve from aggressive advertising to more meaningful engagement that improves people's lives. It suggests that companies ask whether their marketing is something people choose to engage with and that adds value, rather than just trying to avoid being escaped or ignored. The document advocates for marketing that is meaningful both to consumers and those creating the marketing.

Are you Marketing with Meaning? Or are you Lenny?

Marketing that people choose to engage with Marketing that itself improves people’s lives

...isn’t doing much for public trust 15 4 31 10 The Harris Poll®, Oct. 08

But some companies are changing that... 16

Nothing is more meaningful than our products... 18 ...but what if our marketingwas equally meaningful?

The test... Will people choose to engage with my marketing? Does this marketing add value to people’s lives? Is this work meaningful...to me? 19

MarketingWithMeaning.com The Finale 20 Jonathan Richman @jonmrich Text HEALTHCARE to 50500

Using the Pecha Kucha style (20 slides, 20 seconds each), this is a presentation on Marketing with Meaning and how it relates to pharma marketing. The pharma and healthcare industries have struggled to find a way to truly connect with customers, but continue to use the old, interruptive model of advertising. Using Marketing with Meaning could the answer. Unfortunately, the production company messed up my slides, so I had to improv a bit. Follow this link to my post and you’ll be able to get more details and see a video of my presentation.

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Are You Marketing with Meaning - Pecha Kucha

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