Emerging technologies, like AI and programmatic media, and the proliferation of data have transformed the role of marketing ... as marketers, how will we leverage data-driven storytelling and build the skills to succeed in the digital-led economy? Efrain Rosario, Chief Strategist at pepita insights, shared his perspective and experiences over 15 years as a marketing leader with visiting students from the Meek School of Journalism & New Media at Trinity College in Dublin.