This document provides information about a level 5 module on business venturing. The 20-credit module is elective and will be offered in semester 2 starting in February 2010. The module aims to facilitate understanding of an entrepreneur's life and business venturing process through investigation, comparison and reflection. Students will develop understanding of an entrepreneur's life and venturing process, compare examples, and critically discuss different approaches. Assessment includes a biography interviewing an entrepreneur (40%), a group presentation comparing interviews (30%), and a reflection on learning about entrepreneurship (30%). The module will be delivered using lectures, seminars, projects and simulations to accommodate different learning styles.

1. MODULE SPECIFICATION FORM
Module Title: Business Venturing Level: 5 Credit Value: 20
Module Semester(s) in which to be With effect from:
code: offered:
ARD509 2 February 2010
Existing/ Title of module being
New: replaced (if any):
Existing
Originating Subject: Art, Science and Module Leader: Marisse Mari
Technology Institute
Module duration (contact hours/directed Status: core/option/elective (identify
private study: programme where appropriate):
200 (60/80/60) Elective
Percentage taught by Subjects other than originating Subject (please name other Subjects):
Taught with support from the Centre for Entrepreneurial Learning
Programme(s) in which to be Pre-requisites per programme Co-requisites per
offered: (between levels): programme (within a
level):
All undergraduate N/A N/A
programmes
Module to be aligned with
BA (Hons) Design for QA
and assessment purposes
only

2. Rationale:
This module at level five will present students with an opportunity to investigate the life word of an
entrepreneur, to develop an understanding of the process of business venturing and skills and
attitudes it requires so that they can apply these in their own activities.
While there are no prior requisites for entry onto the module it is recommended that students
complete the level 4 module; enterprise awareness as preparation.
Module Aims:
This module aims to:
• Facilitate an understanding of the life-world of an entrepreneur and their process of business
venturing through investigation, comparison and reflection.
• Challenge students to reflect on how this knowledge shapes their understanding of the
entrepreneurial process of business venturing.
Expected Learning Outcomes:
Knowledge and Understanding:
Students will:
1. Develop an understanding of the life-word of an entrepreneur focusing on their process of
business venturing.
2. Contrast and compare this understanding with other entrepreneurial examples.
3. Critically discuss consonance and dissonance between these different approaches to business
venturing.
4. Reflect on what this has taught them about the entrepreneurial process of business venturing.
Transferable/Key Skills and other attributes:
• Analysis and Evaluation
• Team working
• Communication
• Presentation
• Research
• Resource planning / management

3. Assessments
Assessment Learning
Type of Assessment
Number Outcomes Weighting Word Count
To Be Met
Individual Assessment -Interview an
Assessment entrepreneur, focusing on their
One: process for business venturing.
1 Compile their interview into a short 40% 1250
biography discussing the (+/-10%)
entrepreneurs approach to business
venturing supported by relevant
academic references.
Group Assessment - Partner with
Assessment a maximum of two other
Two: classmates and critically cross
compare the findings from each
other’s interviews in the form of
a group presentation.
2, 3 30% -
Presentation must last no more
than 10 minutes and be
supported by no more than 5
sides of A4.
Assessment Individual Assessment – Through their
Three: learning in the module reflect on
what they have learnt about what it 750
4 30%
means to them to be entrepreneurial (+/-10%)
and create new business ventures.
Learning and Teaching Strategies:
The learning and teaching strategy has at its heart the values and practices of Glyndŵr’s learning and
teaching strategy where students are encouraged to take responsibility for their own learning. The key
delivery will be structured around an action learning methodology centred on the development of an
entrepreneurial project managed by the students across the year which will also form the evidence
base for their assignments.
This module will be delivered using a range of teaching and learning methods. These include lectures,
seminars, case studies, open learning programmes, project work, online work and simulations to
create a diverse learning portfolio suited to a range of learning styles.
All relevant (practicable) steps will be taken to accommodate the learning needs of students if these
are highlighted to the module leader.
Syllabus Outline
Week 1: Module Introduction Week 9: SimVenture Applied
Class: Interactive Lecture Class: SimVenture
HW: Moodle Activity HW: Moodle Activity
Week 2: Interview Technique Week 10: SimVenture Applied
Class: Speed Dating Activity Class: SimVenture
HW: Research Reading HW: Moodle Activity
Week 3: Case Study Week 11: Presentation Preparation

4. Class: Entrepreneurial Talk + Q&A Class: Preparation Assessment 2
HW: Planning Assessment 1 HW: Preparation Assessment 2
Week 4: The Entrepreneurial Venture Week 12: Group Presentations
Class: Sales Activity Class: Assessment 2 (Presentation)
HW: Reflection HW: Assessment 3 (On Going)
Week 5: Business Planning Week 13: Group Presentations
Class: Interactive Lecture Class: Assessment 2 (Presentation)
HW: Further Reading HW: Assessment 3 (On Going)
Week 6: Case Study Week 14: Writing Reflections
Class: Entrepreneurial Talk + Q&A Class: Interactive Lecture
HW: Final Submission Assessment 1 HW: Research Activity
Week 7: Goal Setting and Action Planning Week 15: Entrepreneur?
Class: Interactive Lecture Class: Class Discussion
HW: Moodle Activity HW: Final Submission Assessment 3
Week 8: SimVenture Applied
Class: SimVenture Training
HW: Moodle Activity
Reading:
Essential Reading:
• Stutely, R (2006) The Definitive Business Plan: The Fast Track to Intelligent Business
Planning for Executives and Entrepreneurs Harlow:Financial Times
• Mullins, J (2006) The New Business Road Test: What Entrepreneurs and Executives Should
Do Before Writing a Business Plan, Londion: Financial Times
• Barrow, P (2005) The Best-Laid Business Plans: How to Write Them, How to Pitch Them
England: Virgin Books
• Rae, D (2007) Entrepreneurship: From Opportunity to Action, USA: Palgrave Macmillan
• Barringer, B.R. (2009) Entrepreneurship: Successfully Launching New Ventures 3rd edition
Boston: Pearson Education
Other Indicative Reading:
• Barrow, C (2009) Business Plans Kit For Dummies, Hobokenm N.J.: John Wiley & Sons
• West, C (2008) Think Like an Entrepreneur - Your Psychological Toolkit of Success :Prentice
Hall,
• Vaynerchuck, G (2009) Crush It!: Why Now is the Time to Cash in on Your Passion New York:
Harper Studio,
• Semler, R (2001) Maverick!: The Success Story Behind the World's Most Unusual Workplace,
Harlow: Random House Business Books
• Kirby, D.(2002) Entrepreneurship Maidenhead: McGraw-Hill Higher Education,
• Gittomer, J. (2003) The Sales Bible: The Ultimate Sales Resource Hoboken, N.J.:John Wiley &
Sons
• Warburton, N (2007) Thinking from A – Z London: Routledge
• De Botton, A.(2009) The Pleasures and Sorrows of Work, London: Hamish Hamilton
• Roam, D (2008) Back of the Napkin, The: Solving Problems and Selling Ideas with Pictures,
New York.