This document provides guidance on developing a business idea by identifying a problem or need, explaining how the business idea solves that problem or need, and describing the ideal customer or target market. Specifically, it advises the reader to identify a physical or intangible need their business could solve, explain how their idea fills that need, and describe a specific potential customer in terms of their demographics, industry, or other characteristics that would make them likely to purchase the product or service.

1. My Opportunity… ©Matthew Draycott, 2010 unless otherwise attributed All images accredited to: www.sxc.hu