The Arctic Monkeys have strongly established their brand through their fifth album 'AM' and associated music videos, which feature a cool, rock-inspired style that reflects their alternative/rock genre. Their simplistic album artwork and music videos for songs like 'Do I Wanna Know?' use graphics and imagery that create a coherent visual identity easily recognized as the band's signature style.

1. Arctic Monkeys

2. Within the last year when the Arctic Monkeys released their 5th album
‘AM’ they have strongly branded themselves through their music
videos and appearance.
Their genre of music is Alternative/Rock. Their style of music is also
reflected through their appearance connoting a cool, rock image.
Intersexuality can also be seen ,as the lead singer’s (Alex Turner)
hair style is similar to Elvis Presley's.
Their simplistic album cover creates a strong brand identity as it is
easily recognised from other artists style.

3. Here are screen shots from the music
video ‘Do I Wanna Know?’ from their latest
album ‘AM’. This music video illustrates a
strong coherence as the graphics in the
music video are very similar and matches
to the albums cover art.
In addition synaesthesia is used at 2:15
when the lyrics are “simmer down and
pucker up” which amplifies and illustrates
the music, also creating coherence.
In their music video for ‘Arabella’ many
close ups are used during the bands
performance which is common for
Alternative/Rock music videos, as well as
using short takes to cut to the beat of the
song.