This document outlines the development of an expert field for Belarusian music from its beginnings with 4 passionate music critics to its current state with over 400 album reviews published and international promotion of Belarusian music. The project established clear rules and collected information to grow an expert community that has since impacted Belarusian media and awards, while also creating opportunities for Belarusian artists through foreign exposure.

1. How to build an expert field
on a derelict wasteland

2. The situation in Belarusian music
expertise before the project start
• Belarusian music and society
• Belarusian music and media
• Problems with foreign experience
implementation

3. Project structure
• First writers – 4 passionate critics
• Clear rules & principles
• Collecting and structuring information

4. Project development
• From 4 experts to an expert field
• From ratings to awards
• From text reviews to music gallery
• From working within Belarus to
international promotion of Belarusian
music

5. 6 years in results
• More than 400 albums reviewed and 6
award ceremonies presented
• Implementation of Experty.by principles for
artists promotion, awards and other areas
• Impact on Belarusian media and state
awards
• Creating opportunities for Belarusian
music – foreign publications and
showcase festivals

6. 6 years in results
• More than 400 albums reviewed and 6
award ceremonies presented
• Implementation of Experty.by principles for
artists promotion, awards and other areas
• Impact on Belarusian media and state
awards
• Creating opportunities for Belarusian
music – foreign publications and
showcase festivals