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1. ARCHITECTURAL CONCEPT
IDEAS

2. DEFINITION
• AN ARCHITECTURAL CONCEPT IS THE MEANING AND REASON TO THE END PRODUCT AND IS THE
VERY FIRST PART OF THE DESIGN PROCESS TO BE DEVELOPED AND REALIZED MUCH LIKE A SEED TO
PLANT
• AN IDEA, THOUGHT OR NOTION THAT FORMS THE BACKBONE AND FOUNDATION OF A DESIGN
PROJECT AND ONE THAT DRIVES IT FORWARD. IT BECOMES THE FORCE AND IDENTITY BEHIND A
PROJECTS PROGRESS.

3. Definitions of Concept
•Idea
•Theory
•Notion
•Parti(French)
•Conception
•Opinion
•Abstraction
•Philosophy
•Belief
•Inspiration
•Image
•View
•Intention
•Plan
•Fancy
•Thought
•Impression
•Hypothesis
•Supposition
•…DESIGN

4. ARCHITECTURAL IDEAS
ARCHITECTURAL IDEAS ARE CONCEPTS THAT HAVE BEEN
REDUCED TO A FORMAL ARCHITECTONIC CONCERN LIKE,
SPACE, SEQUENCES OF SPACES, INTEGRATION OF
STRUCTURE AND FORM, AND SITTING IN THE LANDSCAPE.
SO IT IS MUCH CONCERN WITH THE COMPOSITION AND
SPATIAL ARRANGEMENT.

5. Function
Form
Materials
Structure
Lighting
Ventilation
Socio-Cultural
Experiential
Meaning
Philosophy
Elements of Concept
Generation and
Expression

6. Any building concept should provide:
•Exterior Expression
•Interior Experience

7. ILLUSTRATIONS
OF CONCEPTS

8. 1. Building Requirements
(Design Brief)
2. Site (Site and Contextual
Analysis)
3. Building Type (Typology)
Three key areas of
research to develop
the architectural
concept, :
Studying these three areas will guide
us in developing our architecture
concept ideas.

9. •Topography
•Climate
•Geography
•Demographic
•Geology
•History
•Social characteristics and conditions
•Economic conditions
•Legal, legislative and administrative
conditions
•Location and visual aspects
•Land use
•Characteristics of man-made
environment
•Circulation
•Technology
•Others
SITE
DETERMINANTS

10. •Location
•View
•Harmony with nature
•Underground architecture
PHYSICAL CONCEPTS
CULTURAL FACTORS
•Historical factors
•Religious factors
•Social factors
•Economic factors
•Political factors
•Functional factors

11. •Proportion
•Scale
•Form
•Definition
•Color
•Texture
•Pattern
•Enclosure
•Light
•View
QUALITIES OF SPACE

12. ARCITECTRAL
CONCEPT
APROACHES
1.CANONIC
2.ICONIC
3.ANALOGY…..LITERAL
4.ANALOGY…..INTELLECTUAL
5.PRAGMATIC

13. 1. CANONNIC

15. THE WHITE HOUSE

16. 2. ICONIC

20. 3. ANALOGY
(LITERAL)

22. 4. ANALOGY
(INTELLECTUAL)

25. 5. PRAGMATIC

28. Solomon R.
Guggenheim
of Modern Art, New
York City, NY. 1959
- 16 year project designed by
American architect Frank Lloyd
Wright (1943-59)
- 700 sketches and 6 sets of working
drawing

29. GOLDENER ENGEL