A sales pitch for advertising sales, marketing and promotion class.

1. AR Workshop
Che Je n & La r o

2. Goals Our is r mo M le l i r ,
w i f u n t e l se
be n Fe r & Aug .

3. Buyer Persona
Thi K te.
Kat a l ni l e s en . s e v
s e d t e t r i n n am , bu
s e v o b et. Co p ar K e’s e t
f i d. She s o m e f f o t
he . Kat oy p i c pe w h
fa y f i d . Lat te n s
e r s in bo g es K te & he
f i d . The of l o g t i g f
t e ve g .

4. what are we going to do? Part 1.
Im em C up :
Mot ’s Da
&
Fat ’s Da
Vi
Fac o , In ag &
Ema

5. F
A
C
E
B
O
O
K
I
N
S
T
A
G
R
A
M
&

6. I
N
B
O
U
N
D
E
M
A
I
L

7. what are we going to do? Part 2.
Ex a n p o s
AR or h t a
Cal -To-Ac i F ce
& In ag P s .

8. Her he l od f e
Cal -To-Ac i F ce &
In ag P s .
The in n i t s il d
to p -up r , on g e p,
t i n ra c l a r,
ex ni t r e s or h .

9. Content Map
Wha p s en y c o r o t .
Fac o &
In ag P s wi
Lin
Lin M up
Wit -Up
Lin F up
Wit -Up
Lin In ra c
Wit -Up
Pop-Up
re es
em
si -up
Ema r si -up
Mot ’s & Fat ’s Da
Eve s
Ema co s -up h
mo fo & ex s e l
fo M h ’s Da
Ema co s -up h
mo fo & ex s e l
fo F h ’s Da
Note: We want these emails to be implemented into the 4-5 each workshop sends a month. No need for extras.
If o
re n ,
a s d,
mo
en n
em il
be t
we te .

10. Segmentation Strategies
Whi u f is M le l , we l on’t a t g e t e l o
Fac o /In ag p s.
Wh ?
We r i s o s o d g es e t & p o t o , an s i r t o r n a
ma c me s si . We w pe h e n t o v i n es n em.
How , t e c i s l ri h o g en i n wi t f i d fa y.

11. Privacy
● su c r o t-in
● ha h o r it p -o t
● Pop-up r he b op -in
● Un u s b u t , to -o t

12. Cost
We w ur p i t a c f e t a p b e.
$50/hour for email and Facebook/Instagram post design
Sponsored Facebook & Instagram Posts: $5/1000 visits

13. Return on investment
Total Campaign Cost: $450
Campaign Audience Size: 10,000
Average Buyer Purchase: $50
2.10% Response to email/social media
campaign
25% of 2.10% Responders will purchase
We will need 9 sign-ups to fulfill campaign costs.
After 9 People sign up, the rest will be profit.

14. Measurement
● Ema en n ra d r u M l i p.
● Fac o & In ag c k an r ed r e t t e s e , or
Go g A al c .
● Qu c r e q i n, “ho d u r a AR or h ” w e s n
up wo s .

15. Why This Works
● Mil n a l oc ed u h F eb & In ag .
● Rem r o H l a s
● Le d fo w to a l -in g u f re r a n.