student project for educational purpose only

1. FoodStory Owner
F o o d S t o r y O w n e r w i l l c h a n g e t h e w a y y o u
f e e l a b o u t r u n n i n g a r e s t a u r a n t .
O n l y f o c u s o n y o u r b u s i n e s s , n o t a s y s t e m .
Thagoon Chartsutipol chief executive officer .
Chawin Supawong Business Development Manager .
F o o d S t o r y w a s e s t a b l i s h e d o n 2 0 1 2
They decided to forming a team to created a mobile application
“ To renovate the traditional restaurant management system to support the digital era ”
which is easy and simply to use called “ FoodStory ”
F i r s t t i m e t h e y j u s t w a n t t o m a k e a n a p p l i c a t i o n
f o r r e v i e w t h e f o o d , r e s t a u r a n t s a n d p r o m o t i o n
b u t t h e y t h i n k i t s n o t e n o u g h .
The company now had more than 170 medium- to high-end restaurants as Food
Story management-system customers in Thailand. It also offers the system to around
30 restaurants in Singapore, and to outlets in Australia.
P R E S E N T
B R A N D S T O R Y
Chawin Supawong
Thagoon Chartsutipol

2. FoodStory Owner
F o o d S t o r y O w n e r w i l l c h a n g e t h e w a y y o u
f e e l a b o u t r u n n i n g a r e s t a u r a n t .
O n l y f o c u s o n y o u r b u s i n e s s , n o t a s y s t e m .
P r o p e r t i e s
P I N A c c o u n t
S e c u r i t y i s I m p o r t a n t
M a n a g e r / e m p l o y e e e a s i l y w i t h P I N a c c e s s a n d l i m i t u s e r p e r m i s s i o n
B r a n c h M a n a g e m e n t
E a s i l y o r g a n i z e a l l o f r e s t a u r a n t s b r a n c h e s
a n d s e e r e a l c u s t o m e r f e e d b a c k .
T a b l e L a y o u t
e - M e n u
O r d e r M a n a g e m e n t
I n v e n t o r y
A l l i n g r e d i e n t s i n s i g h t
S i m p l y w a y t o m a n a g e a n d c o n t r o l f o o d c o s t a n d n e v e r m i s s w h a t i n g r e d i e n t s
i s a b o u t t o r u n o u t o f s t o c k .
R e s e r v a t i o n
Q u i c k & S i m p l e
S e t u p i P a d a n d a l l o w t h e c u s t o m e r t o
r e s e r v e o n F o o d S t o r y C u s t o m e r A p p l i c a t i o n
K i t c h e n O r d e r
e - P r o m o t i o n
e - B i l l & P a y m e n t

3. FoodStory Owner
F o o d S t o r y O w n e r w i l l c h a n g e t h e w a y y o u
f e e l a b o u t r u n n i n g a r e s t a u r a n t .
O n l y f o c u s o n y o u r b u s i n e s s , n o t a s y s t e m .
B r a n d V e r i fi c a t i o n
S e r v i c e d e l a y s
L o n g q u e u e l i n e
L o s t b i l l
W i t h o u t F o o d s t o r y
C h e a t
W i t h F o o d s t o r y
E a s y m a n a g e m e n t
D e c r e a s e t i m i n g
C o n t r o l f o o d c o s t
C h e c k t h e s t o c k i n r e a l t i m e
P a p e r l e s s

4. FoodStory Owner
F o o d S t o r y O w n e r w i l l c h a n g e t h e w a y y o u
f e e l a b o u t r u n n i n g a r e s t a u r a n t .
O n l y f o c u s o n y o u r b u s i n e s s , n o t a s y s t e m .
B R A N D D N A
Simple to use
C a t e g o r y N a m e
Entire+Managament
B r a n d V i s i o n
Transform your local business to international business
Brand key essence
Management Restaurant Appication comprehensive,
user-friendly as possible.
Brand Promise
Change your restaurant is the
easiest thing for everyone.
Brand Position
Best Simple Use B r a n d P e r s o n a l i t y
-Love the administration and management
-always start somethings new
-Like to try several things to my success

5. FoodStory Owner
F o o d S t o r y O w n e r w i l l c h a n g e t h e w a y y o u
f e e l a b o u t r u n n i n g a r e s t a u r a n t .
O n l y f o c u s o n y o u r b u s i n e s s , n o t a s y s t e m .
K e y B r a n d I d e n t i t i e s
Image linked to brand
Slogan
The best choice
on you mine.
Image Identity
“Be Friends”
Management Change Simple
Color
“Turquoise”
R41 G192 B207
Open communication
and clarity of thought.
Target Group
Restaurant Owner

6. FoodStory Owner
F o o d S t o r y O w n e r w i l l c h a n g e t h e w a y y o u
f e e l a b o u t r u n n i n g a r e s t a u r a n t .
O n l y f o c u s o n y o u r b u s i n e s s , n o t a s y s t e m .
Sustainable Brand
Intangible
-Established by the executive that work in Singapore.
-Developed and managed by living mobile Co., Ltd
-Created to work all the time.
-SME the final award
Simple Use
Tangible
-It‘s an application,which can service
restaurant from Raw material until the
end of the process
-Reduce employees and solve a problem
about human error.
-The user confirms 100% benefits.
-Can manage store with only the Ipad
-The restaurant will connect data with
the application
-Many clients confirms in the system
-Selected to manage in many exhibition
Certainly Benefits
Customer Loyalty
Syetem

7. FoodStory Owner
F o o d S t o r y O w n e r w i l l c h a n g e t h e w a y y o u
f e e l a b o u t r u n n i n g a r e s t a u r a n t .
O n l y f o c u s o n y o u r b u s i n e s s , n o t a s y s t e m .
Feature Point
Core
Competencies
Reduce
unnecessary staff
Make a difference
in store
management
Create a modern
management for a store
Unique application from
Living Mobile Co., Ltd.
FoodStory Owner will change the
way you feel about running a restau-
rant. Only focus on your business, not
a system.
it has something more such as
foods ingredient management. Easy
to use, any restaurants can use it.

8. FoodStory Owner
F o o d S t o r y O w n e r w i l l c h a n g e t h e w a y y o u
f e e l a b o u t r u n n i n g a r e s t a u r a n t .
O n l y f o c u s o n y o u r b u s i n e s s , n o t a s y s t e m .
B r a n d C h a n n e l&
S t r a t e g i c M a n a g e m e n t
S o c i a l M e d i a
There's only have a
restaurant promotion in
facebook fanpage.
Don't have any public rela-
tions about application
Increasing budget for
advertising on Facebook to reach
broader range of consumers
Y o u t u b e
Don’t have a simple usage
channel. So, it make user or trail
can’t use fully functional
YouTube is a great example
because it could be reach by
both members and non-mem-
bers. YouTube is the perfect plat-
form for publicizing and adver-
tising considering their large
and broad audience.
W e b s i t eHave a great communica-
tion channel in website
Register User in Website to
asscess serial-number to
New-User
Presents Future

9. FoodStory Owner
F o o d S t o r y O w n e r w i l l c h a n g e t h e w a y y o u
f e e l a b o u t r u n n i n g a r e s t a u r a n t .
O n l y f o c u s o n y o u r b u s i n e s s , n o t a s y s t e m .
BRAND PLAN
Brand plan is the application of management whice is very famous in
Southeast Asia and East Asia
1 Year 5 years 10 years
- Increase sell volume
150% within set time
frame after marketing
plan.
- Set up customer service
team in Singapore.
- Offer using our product
for free in foods fair.
- Expanding from owner
to be customer
- Creating connection for
multiple account such as
user can sync between
user
- Assist customers via in-
stant message
-To be 1st Small business
and restaurants manage-
ment in Asia.
5 years Road up to
S i n g a p o r e
GDP rate of
restaurants in
Singapore is 3.5%
which is very the
most growing up
in Southeast Asia
Singapore has
the highest food
consumption
levels in Southeast
Asia, accounting
for 3% of GDP
Credit :https://www.enterprisecanadanetwork.ca

10. FoodStory Owner
F o o d S t o r y O w n e r w i l l c h a n g e t h e w a y y o u
f e e l a b o u t r u n n i n g a r e s t a u r a n t .
O n l y f o c u s o n y o u r b u s i n e s s , n o t a s y s t e m .
C h a l l e n g eThe brand cannot achieve for customer base
The Beginning FoodStory telling EVENT
The seminar of New business to revolutionize the food and service.
-Trial Promotion
-Testing and trial system such as
1. Buy advertising on Facebook for restaurants owner
2. Special trial version for new users with special agreement for our product analizing and researching
3.Create account for temporary users and add product manual for helping them determine to use our
product
FoodStory & KickStarter
We're supporter of small business. And new restaurants owner
can be a part of management and food story. We will create a
new idea for restaurants management together.
Event Sponcer
Support to use the system of Food story to save the
data and pay bill through the customer Loyalty
Create the paperless restaurant when
owner use our application