The document outlines a marketing plan for a new shower product called Quartz from Aqualisa. It includes: 1) An overview of Aqualisa's core shower products and the Quartz digital shower technology that competes in mixer and power market segments. 2) Details on a planned marketing campaign targeting plumbers to influence consumers in the value and standard segments. The campaign will include brochure development, contacting loyal and regular plumbers, and follow ups. 3) A timeline, cost allocation, and ROI analysis for the two phase campaign focusing on preparation and launch. Continuous monitoring of plumbers is also outlined to evaluate effectiveness.