2. ABOUT THIS COURSE
This digital marketing course prepares you to become a great marketer. The course is
designed by experts who have relevant digital marketing training and are from digital
marketing institutes. It aims at covering the key concepts of marketing and advertising, as
well focusing on the fundamental statistical tools to aid in analysis, and provides in-depth
knowledge of digital marketing and online tools.
The digital marketing course is meant for those who want to involve themselves in digital
strategies at their current organization, or are looking for a shift in career, or for those who
want to embark on their journey as an entrepreneur. It also is a course for anyone who wants
to add a new and exciting skillset, and ultimately pursue a career in the world of online
marketing.
At the end of the digital marketing course, the participants will thoroughly be able to
understand various activities and channels involved in the marketing process to create,
manage, and implement a strong and effective digital marketing strategy.
6. In this module you will learn ABOUT BLOGGING.
Module 1: Introduction
Module 2: Build your Blog
Module 3: Basic conο¬guration & Settings
Module 4: Installing Theme for your blog
Module 5: How to create a blog post
Module 6: Post Settings
8. In this module you will learn ABOUT EMAIL MARKETING
Module 7: Email Marketing Introduction
Module 8: How to Create an Email Campaign
Module 9: Understanding your Email
Marketing Reports
10. SOCIAL MEDIA MARKETING
Social media marketing (SMM) (also known as digital marketing and
e-marketing) is the use of social mediaβthe platforms on which users
build social networks and share informationβto build a company's
brand, increase sales, and drive website trafο¬c. In addition to providing
companies with a way to engage with existing customers and reach new
ones, social media marketing (SMM) has purpose-built data analytics
that allow marketers to track the success of their efforts and identify
even more ways to engage.
13. In this module you will learn ABOUT FACEBOOK MARKETING.
Module 10: Setup & Optimize Facebook Page for Business
Module 11: Creating a Business Account
Module 12: Objectives of Facebook Ads
Module 13: How to boost a post on Facebook
Module 14: How to create an Ad
Module 15: How to use Facebook Marketplace
Module 16: How to use creator studio for Facebook
Module 17: Types of Facebook Audience
Module 18: Simple ways to Increase Facebook Engagement
15. In this module you will learn ABOUT INSTAGRAM MARKETING
Module 19: Instagram Introduction
Module 20: Types of Instagram Ads
Module 21: Creating Instagram Business Account
Module 22: Create your ο¬rst Instagram Ad without
Facebook
17. In this module you will learn ABOUT LINKEDIN MARKETING
Module 23: An Overview on LinkedIn
Module 24: Creating LinkedIn Proο¬le
Module 25: Optimize LinkedIn Proο¬le
Module 26: Creating & Optimizing LinkedIn Page
Module 27: LinkedIn Ads
Module 28: How to Install LinkedIn Insight Tag
19. In this module you will learn ABOUT YOUTUBE MARKETING
Module 29: YouTube Overview
Module 30: How to create and optimize YouTube Channel
Module 31: How to Upload Videos on YouTube
Module 32: Types of YouTube Ads
Module 33: YouTube Channel and Google Ads Account
Linking
21. In this module you will learn ABOUT PINTEREST MARKETING
Module 34: How to create Pinterest Account (Business
Account)
Module 35: How to create pins on Pinterest
Module 36: How to create board on Pinterest
Module 37: Pinterest SEO
Module 38: Pinterest Ads β How to Create Promoted
Pins
23. In this module you will learn ABOUT TWITTER MARKETING
Module 39: Twitter Introduction
Module 40: How to create an Account in Twitter
Module 41: Twitter Ads β How to create Twitter Ads
25. In this module you will ABOUT WEBSITE CREATION
β What is domain?
β Domain Registration Companies
β Different Domain Extensions
β What is Web Hosting?
β Types of Web Hosting
β Difference between free and paid hosting
β How to purchase a domain and hosting?
β WordPress Overview Dashboard
β Theme & Customization of Installing
27. In this module you will learn ABOUT SEARCH ENGINE OPTIMIZATION
β What is SEO & How Do Search Engines Work?
β SEO Audit
β SEO Hats
β Types of SEO
β Duplicate Content
β Keyword Research
β Off Page SEO
β Google Analytics
β Google Search Console
β Sitemaps
β Canonical Tags
β Robots.txt
β Competitor Analysis
29. In this module you will ABOUT SEARCH ENGINE MARKETING
β Introduction
β Sign up for Google Ads Account
β Types of Bid Strategies
β Types of Ads
β Types of Goals
β Types of ad Assets
31. In this module you will ABOUT AFFILIATE MARKETING
β Afο¬liate Marketing Overview
β How to become an Amazon Afο¬liate
β How to generate links for the products that
you are promoting
β Flipkart Afο¬liate Marketing
33. In this module you will ABOUT CONTENT MARKETING
β Introduction to Content Marketing
β Introduction of Reddit, Quora, Tumblr
β How to create an account on Reddit
β How to post on Reddit
β How to create an account on Tumblr
β How to Make a Tumblr Post
β How to create an account on Quora
β How to use Quora
37. In this module you will ABOUT CHATGPT
β What is ChatGPT?
β Features of Chat GPT
β Top AI tools you NEED to know about
β How is chatGPT useful in SEO
content writing
β Beneο¬ts of using chat GPT for
keyword research
40. WHO CAN ENROL?
Our best digital marketing course provides
in-depth knowledge along with real- time projects
and internships to build your resume strong
enough to crack your dream job in an MNC
company. The skillset, experience, and exposure
gained during the course enable you to build your
own agency to be an outstanding freelancer.
Job SeekeR
House Wife
STUDENTS BUSINESS OWNERS
Entrepreneurs