This document summarizes an interview conducted as market research for a proposed 24-hour restaurant called Buongiorno Cais in Portugal. The interview is divided into three parts: an introduction and presentation about the restaurant concept, questions to assess if the interviewee fits the target demographic and habits, and hypothetical scenarios to understand preferences. Key details gathered include demographic information, dining out frequency and preferences, as well as rankings of potential restaurant locations and usefulness of a 24-hour dining option. The interviewee is also given the opportunity to provide additional feedback or stay informed on the project's development.

1. Interview (sample size: 80)
(Time: 20/30minutes)
(5Min) Hi! First of all thank you very much for your time. My name is [Interviewer] and
we are doing this interview to see if our project will have success (firstly in Portugal).
This interview will be composed by three parts: the first part will be a presentation
about our project; the second part will be mainly about you and your interests and the
third part will be a more dynamic part, addressing possible problems that may appear
with the implementation of this project.
(5Min – 1st
part) So, we can start to tell you a little bit about our project. Buongiorno
Cais is a restaurant where you could eat the most important meal of the day at any
time and it will be opened 24/7.
Our goal is to become a differentiate restaurant with a unique vision providing our
customers with several different breakfast, from English breakfast to Continental
breakfast.
(8min – 2nd
part) This part of the interview will be mainly to check if you are part of our
segmentation target, gathering some personal information (like demographic info).
First of all, can you please tell me your:
1. Name: __________________________________
2. Age: _____
3. Gender: ____
4. Education level: ________________
Now I will ask you some more personal question regarding your habits and your experience
with other restaurants:
5. How often do you go to restaurants during a week/weekend? _________
6. Which meals do you have outside? _____________
7. How much are you willing to pay for these meals (average restaurant)? _________
8. How often do you eat healthy food? ____________
9. Is it easy to find it in restaurants? _______________
10. Do you have any allergies/habits that you have to be concerned of? (Gluten-free,
lactose-free, vegetarian, etc.) ________________
11. If yes, do you have any problems when you go to a restaurant regarding that?
_____________
12. Have you ever left to go to a restaurant because you were on diet or because of your
allergies? _____________________

2. (12min – 3rd
part) We got to the last part of the interview and this part will be a
dynamic one. I will give you some scenarios/hypothesis and you will have to answer
me.
13. We would like to ask you how useful is for you the idea of having a place to eat
during 24h. Can you rank this need using three colors?
Green = very useful
Yellow = could use
Red = not useful at all
14. At this point we would like to understand what are your preferences regarding food
options. So can you please choose the card with the food that you would prefer to eat
independently of the time of the day?
1st card: Croissants with orange suice
2nd card: Burguer with fries with coke
3rd card: Muesli/cereals with yogurt/milk
4th card: “Bitoque” with beer/coke
5th card: Toast with butter and coffee
6th card: Chicken with rice and water
15. To conclude this stage we would ask you to rank your preferences regarding the
location of Buongiorno Cais. So can you rank (from 1 to 5, being 5 the most preferred)
these five locations:
Cais do Sodré _____
Saldanha _____
Baixa _____
Belém _____
Amoreiras _____
16. Any suggestions/comments that you want to add?
17. Do you want to follow the development of our project? If yes, please provide
one email contact: ______________________________
Thank you very much for your time!