Value Curve and Landing page
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The document summarizes research conducted for a business plan project. It includes a value curve chart showing customer ratings of different food businesses and an interview breakdown. Fifteen interviews were conducted with customers of varying ages and gender. Key findings from the interviews showed that customers wanted Wi-Fi, online menus, healthy food options, allergen information, and preferred riverside locations.
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Value Curve and Landing page
- 1. Buongiorno Cais Entrepreneurship and Business plan Spring 2013/2014 Professors: João Trigo da Roza & António Lucena de Faria Claudia Seidenstricker 152113370 Gonçalo Carreteiro 152113342 Liat Schliesser 152113318 Pedro Guerreiro 152113317
- 2. Value Curve 2 5 7 5 6 6 4 33 5 3 4 6 4 3 3 6 2 5 5 1 1 0 0 Value Curve Buongiorno Cais Restaurants Bakeries/Pastries
- 3. Interviews M 7 F 8 Total 15 Gender < 18 1 19 - 25 5 26 - 35 2 36 - 45 0 46 - 55 5 > 55 2 Total 15 Age • 10 out of 15 participants suggested Wi-fi connections; • 5 out of 15 participants suggested Menu options and also online Menus; • Greater concern about eating healthy food; • Some participants has allergies concerns; • People prefer locations riverside.