A quick overview of the opportunities for brands and advertisers on Apple's new tvOS platform, and how they might leverage their ecosystem to create unprecedented opportunities in the future.
Eight Ways The Digital Financial Services Market Will Shift In 2016Apigee | Google Cloud
Eight major digital shifts will rock the financial services industry in 2016 and APIs will be front and center ("Predictions 2016: Financial Services Execs Wake Up to Digital Transformation," Forrester Research, Inc., Nov 2015). It’s a critical time for financial services execs to get insight into what lies ahead, in terms of their customers’ expectations and the competition.
Join guest speaker, Forrester’s Peter Wannemacher, in our webcast as he analyzes these trends.
How can you grow your business revenue by using APIs? In this presentation, you will understand the concept of “Integrated Product” and how it can help you reach product-market fit and generate revenue. You will also learn how to effectively measure the success of your API and its integrations with multiple third parties. By the end, you’ll be able to identify which parts of your API need improvement, which are the ones driving revenue, and the ones that should be deprecated.
Conversational Interfaces: leveraging Alexa and Google Assistant when interac...Alan Quayle
Conversational Interfaces: leveraging Alexa and Google Assistant when interacting with Telco Product and Services
Piyush Gaur, Product Manager– Service Excellence, Telus (remote presentation)
Omer Shaaeldin, Product Manager– Service Excellence, Telus (remote presentation)
Leveraging programmable telco foundations to deliver innovative new solutions that re-shape the way customers interact with, and manage their products and services from Telus.
In 2013, Reliv acquired rights to the technology behind LunaRich, a breakthrough nutritional ingredient that works at the epigenetic level to promote optimal health. I directed a comprehensive, integrated communications campaign to educate consumers about LunaRich, increase sales of LunaRich products and establish Reliv as the Nutritional Epigenetics Company. The results: success.
Eight Ways The Digital Financial Services Market Will Shift In 2016Apigee | Google Cloud
Eight major digital shifts will rock the financial services industry in 2016 and APIs will be front and center ("Predictions 2016: Financial Services Execs Wake Up to Digital Transformation," Forrester Research, Inc., Nov 2015). It’s a critical time for financial services execs to get insight into what lies ahead, in terms of their customers’ expectations and the competition.
Join guest speaker, Forrester’s Peter Wannemacher, in our webcast as he analyzes these trends.
How can you grow your business revenue by using APIs? In this presentation, you will understand the concept of “Integrated Product” and how it can help you reach product-market fit and generate revenue. You will also learn how to effectively measure the success of your API and its integrations with multiple third parties. By the end, you’ll be able to identify which parts of your API need improvement, which are the ones driving revenue, and the ones that should be deprecated.
Conversational Interfaces: leveraging Alexa and Google Assistant when interac...Alan Quayle
Conversational Interfaces: leveraging Alexa and Google Assistant when interacting with Telco Product and Services
Piyush Gaur, Product Manager– Service Excellence, Telus (remote presentation)
Omer Shaaeldin, Product Manager– Service Excellence, Telus (remote presentation)
Leveraging programmable telco foundations to deliver innovative new solutions that re-shape the way customers interact with, and manage their products and services from Telus.
In 2013, Reliv acquired rights to the technology behind LunaRich, a breakthrough nutritional ingredient that works at the epigenetic level to promote optimal health. I directed a comprehensive, integrated communications campaign to educate consumers about LunaRich, increase sales of LunaRich products and establish Reliv as the Nutritional Epigenetics Company. The results: success.
My midterm presentation in my thesis class at ITP. It covers the goals and context of what I'm working on, a description of a recent playtest, and where I'm going from there.
More info <a href="http://www.prophecyboy.com/itp/thesis/thesis-midterm-presentation-playtest/">here</a>.
Apps in the Living Room – Brand Opportunities in Apple’s New TV PlatformIPG Media Lab
On Wednesday, the Lab attended the 2015 OMMA Programmatic Video event, where our Director of Strategy Adam Simon delivered an in-depth keynote presentation on the emerging opportunities for brands and advertisers on Apple’s new TV platform.
Deconstructing Branded Content: The Global Guide To What WorksIPG Media Lab
Branded content, defined in this research as content that lives on its own, produced by and for the brand, as opposed to content produced by someone else the brand affixes itself to, has transformed marketing, overall. With the increased emphasis on cross-screen viewing, and digital at the core of brand communications, branded content has become a core part of many brand campaigns.
IPG Media Lab, a division of IPG Mediabrands, in conjunction with Google, today announced the results of the industry’s first global comprehensive branded content effectiveness study. Aiming to understand consumer perceptions and to compare the effectiveness of branded content and video advertising, this closed study surveyed 14,780 consumers, looked at 50 brands, across 19 verticals, in 10 countries, assessing how branded content is perceived in different parts of the world and how this translates into branding effectiveness.
Getting Your Boss Excited about Mobile MarketingRay Pun
In this presentation, I shared advice about conversation starters to get VP and exec level decision-makers excited about mobile marketing. This was part of the Mobile Innovations tour for digital marketing audiences in Auckland, (New Zealand), Melbourne (Australia), and Sydney (Australia).
Ed Anuff (Apigee), Allen Rodgers (Pearson), Drew Schweinfurth (Walgreens) dicuss how today’s business operationalizes APIs
to drive new channel strategies at I Love APIs 2015
Organic efforts alone is no longer enough to maintain your brand presence on Facebook. Learn from Adobe social media advertising expert how to use paid advertising within social media to improve your reach and engagement on Facebook.
"La investigación como generador de contenido" Stacie de ArmasPRORP México
8º Congreso Internacional de Relaciones Públicas
Stacie M. de Armas es Vice presidente de alianzas comunitarias, eventos y engagement así como de alianzas estratégicas del grupo Global de Comunicaciones Corporativas de Nielsen, empresa global líder en la investigación y generación de conocimiento sobre lo que los consumidores ven, compran y escuchan en más de 100 países del mundo.
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
Harnessing digital connections to foster deeper human connections is the highest opportunity of bridging the digital & physical worlds. How marketing is evolving to create connected customer experiences, the risks and rewards to marketers of doing so, and how to start the journey.
Adobe Experience Manager Vision and RoadmapLoni Stark
Keynote I gave at the EVOLVE 2015. The presentation provides context on where we are world-wide in our digital transformation, key trends driving innovations in Adobe's digital experience management solution and the product themes for 2015.
Social Media Marketing Trends To Watch For In 2016The Archer Group
Ever wonder how changing guidelines and trends will effect your Social Media marketing success in 2016? In this presentation, the first of our Ever Wonder Series, Archer Social Marketing Director Justin Silva will discuss some of the newest ways brands are using Social Media to connect with their audiences, and why Social Media will continue to be as critical as ever to building brands online (and off).
The Ever Wonder Series is a private, educational discussion series offered for free to friends and partners of the Archer Group, aimed at adding clarity to some of the more complex issues surrounding Digital Marketing and Media.
My midterm presentation in my thesis class at ITP. It covers the goals and context of what I'm working on, a description of a recent playtest, and where I'm going from there.
More info <a href="http://www.prophecyboy.com/itp/thesis/thesis-midterm-presentation-playtest/">here</a>.
Apps in the Living Room – Brand Opportunities in Apple’s New TV PlatformIPG Media Lab
On Wednesday, the Lab attended the 2015 OMMA Programmatic Video event, where our Director of Strategy Adam Simon delivered an in-depth keynote presentation on the emerging opportunities for brands and advertisers on Apple’s new TV platform.
Deconstructing Branded Content: The Global Guide To What WorksIPG Media Lab
Branded content, defined in this research as content that lives on its own, produced by and for the brand, as opposed to content produced by someone else the brand affixes itself to, has transformed marketing, overall. With the increased emphasis on cross-screen viewing, and digital at the core of brand communications, branded content has become a core part of many brand campaigns.
IPG Media Lab, a division of IPG Mediabrands, in conjunction with Google, today announced the results of the industry’s first global comprehensive branded content effectiveness study. Aiming to understand consumer perceptions and to compare the effectiveness of branded content and video advertising, this closed study surveyed 14,780 consumers, looked at 50 brands, across 19 verticals, in 10 countries, assessing how branded content is perceived in different parts of the world and how this translates into branding effectiveness.
Getting Your Boss Excited about Mobile MarketingRay Pun
In this presentation, I shared advice about conversation starters to get VP and exec level decision-makers excited about mobile marketing. This was part of the Mobile Innovations tour for digital marketing audiences in Auckland, (New Zealand), Melbourne (Australia), and Sydney (Australia).
Ed Anuff (Apigee), Allen Rodgers (Pearson), Drew Schweinfurth (Walgreens) dicuss how today’s business operationalizes APIs
to drive new channel strategies at I Love APIs 2015
Organic efforts alone is no longer enough to maintain your brand presence on Facebook. Learn from Adobe social media advertising expert how to use paid advertising within social media to improve your reach and engagement on Facebook.
"La investigación como generador de contenido" Stacie de ArmasPRORP México
8º Congreso Internacional de Relaciones Públicas
Stacie M. de Armas es Vice presidente de alianzas comunitarias, eventos y engagement así como de alianzas estratégicas del grupo Global de Comunicaciones Corporativas de Nielsen, empresa global líder en la investigación y generación de conocimiento sobre lo que los consumidores ven, compran y escuchan en más de 100 países del mundo.
Connected Experiences: From Websites to Wearables to WhateverRebecca Lieb
Harnessing digital connections to foster deeper human connections is the highest opportunity of bridging the digital & physical worlds. How marketing is evolving to create connected customer experiences, the risks and rewards to marketers of doing so, and how to start the journey.
Adobe Experience Manager Vision and RoadmapLoni Stark
Keynote I gave at the EVOLVE 2015. The presentation provides context on where we are world-wide in our digital transformation, key trends driving innovations in Adobe's digital experience management solution and the product themes for 2015.
Social Media Marketing Trends To Watch For In 2016The Archer Group
Ever wonder how changing guidelines and trends will effect your Social Media marketing success in 2016? In this presentation, the first of our Ever Wonder Series, Archer Social Marketing Director Justin Silva will discuss some of the newest ways brands are using Social Media to connect with their audiences, and why Social Media will continue to be as critical as ever to building brands online (and off).
The Ever Wonder Series is a private, educational discussion series offered for free to friends and partners of the Archer Group, aimed at adding clarity to some of the more complex issues surrounding Digital Marketing and Media.
Add rocket fuel to your digital marketing (Innotech Austin 2014)Ed Hewett
Devices have changed, marketing has evolved, and customers are speaking out; but are we listening? Marketers faced with accelerating complexity and competitive forces may find it difficult to tune in. Luckily, we can close the gap—digital marketing technologies ignite opportunities presented by the evolving digital world.
In this session we review how to:
·improve connectedness with customers
·integrate customer touch points
·simplify the message
Technology Primer: How to Achieve a Customer-Centric View in an Omni-Channel ...CA Technologies
Today, our customers are interacting with our business and services through mobile, web and increasingly via wearables. It is critical to understand and improve the user experience we are providing across all of these app channels. Are our customers getting good value from our apps? How are they interacting with us? How can we deliver more value via the channels and devices most important to our users? To stay competitive, you need to deliver great experiences to your users, quickly, securely and efficiently across all channels.
Discover how CA Technologies is providing a customer-centric view on your customer experience, empowering you to understand your users, quickly identify issues and deliver more business value via apps through the omni-channel.
For more information, please visit http://cainc.to/Nv2VOe
Art + Science : The New Marketer - Future of Digital Marketing 2015John Watton
Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.
Building mobile applications with Meteor: Eat Local case studyRizky Syazuli
This is the presentation material from a Meteor Meetup in Jakarta. It contains a preview of an app called Eat Local which was built using Meteor. Including all the supporting tools & softwares used to build it.
Additionally, i've also shared several links & references for general mobile app development using Meteor and learning the Meteor framework.
Eat Local itself is a campaign to increase the awareness of the importance of local food product. Visit ayoeatlocal.com to find out more.
Similar to Apps in the Living Room: Opportunities in Apple's New TV Platform (20)
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
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Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Hi I’m Adam Simon, Director of Strategy at the IPG Media Lab, the creative technology arm of Mediabrands.
Three weeks ago, Apple announced a new version of their Apple TV platform, complete with an app store, a new interface built around touch and voice, and cross-platform search, powered by Siri.
On stage, they demoed not only video streaming and games, but also apps from Gilt Group and AirBnB, and a new experience from Major League Baseball that blended video and software to create a unique viewing experience.
Today, I want to talk to you about what’s possible on this new platform for brands and advertisers.
But first, let’s talk about why this little black hockey puck is important
As of this year, we have definitive proof that people in the US are cutting the cord, and cancelling their pay TV service. And of course we know that millennials are very likely to never subscribe to pay TV in the first place.
http://www.beyonddevic.es/2015/08/11/an-update-on-cord-cutting/
On the other hand, 40% of US households subscribe to at least one streaming service, meaning they’re already getting some of their video content over-the-top.
Only 2.6% are broadband-only, but that number is growing.
And, along with gaming, YouTube, Twitch, Facebook, SnapChat, and other apps, it’s stealing attention, and starting to cut into linear TV ratings.
If you don’t already pay for linear TV, there’s so much content to be had over-the-top that there’s no longer a compelling reason to do so. And there’s no going back from here.
http://adage.com/article/media/where-did-everybody-go-tv-premiere-week-ratings-fall/300509/
The shift to streaming is the shift away from channels and to apps: it’s going to fundamentally change not only how we watch, but how we create, discover, and measure our television.
The app-ification of TV will be the story of collaboration between engineering talent and Hollywood talent.
And the most exciting new work will be take the shape of things we haven’t thought of yet.
When TV is Apps, you don’t program for the grid, you optimize for the feed. We’ll optimize the way we optimize for Google, target the way we target on Facebook.
Discovery will be driven by search, personalization, and curation. Branded content will have the same opportunities as everything else, but will have to earn its keep.
And when all our video is delivered by apps, we’ll have all the benefits of digital, with accurate measurement, and closed attribution loops.
We’ll no longer have to wonder which 50% of our ads are working, because we’ll know.
All of this is coming to fruition because of the ecosystem Apple has put into place.
I want to talk for a second about why the Apple TV is different, when Roku, Amazon, and Google already have TV app platforms in the market.
For one thing, it’s hard to over-estimate Apple’s scale.
The App Store alone, today, is generating twice the yearly revenue as the US Box Office. And all of Apple’s services, combined, have recently surpassed Global Box Office.
And all of *that* revenue is only about 10% of the revenue generated each year by the iPhone.
Quite simply, Apple has the resources to build or buy whatever they need to make a platform work, and the scale to create new industries to support that platform, overnight.
Let’s look at what Apple’s ecosystem looks like from a monetization perspective, and talk about how it might support Apple TV.
We have iTunes accounts to purchase digital content
Apple Pay to purchase physical goods
And iAd for advertising.
Together, these platforms reach about a billion users.
Today, only digital content purchases are supported on Apple TV — including in-app-purchases.
We expect this to quickly lead to an app install ad ecosystem the same way it has on mobile.
But it’s not hard to imagine iAds on the platform, serving video creative and interactive formats. Perhaps as part of the still-unannounced Apple TV subscription service.
And Apple has the technology to know which devices were in the room when a commercial airs.
Let’s say you see a commercial for Coke while watching Real Housewives on Hulu. Apple knows it’s you watching, because, of course, you have your iPhone with you. The next day, you pick up a case of Coke at the supermarket, and check out using Apple Pay.
Apple then has all the data it needs to connect your purchase to the commercial.
This is the power of app-based TV advertising: Apple has all the pieces to build a closed attribution loop for commercials on Apple TV.
We’re not quite there yet, but it demonstrates the power of Apple’s ecosystem, which is one major reason to get excited about this platform.
But just because those pieces aren’t all in place yet, doesn’t mean brands shouldn’t be on the platform. There are plenty of ways to start learning and building an audience.
Of course, you can develop your own video content or games. A great place to get started with content is by sponsoring live events: Apple themselves produce a music festival largely for the content it produces. And a lot of Red Bull’s content still comes from their event sponsorships. It doesn’t have to be a lot of content, just high quality.
Apple is also encouraging brands to develop social utilities for the living room, which make sense to experience with others in your household.
AirBnB is pitching trip planning as entertainment. So you can review places to stay with your family on your TV, choose your favorites, and have them sync back to the app or website.
Any content you might want to share with others, or collaborate on, seems like fair game.
Like I said before, apps that blend software with video are maybe the most compelling use case right now — this is MLB’s app, which can show you multiple games and real-time scores.
So, if you have software, think about what video content might line up with it. And if you have video content, think about what interactive features would be useful.
Personally, if I were running the AirBnB project, I would be thinking about producing a travel series that highlighted unique lodgings that part of the AirBnB network. While watching, you’d be able to check their schedules and book them, right from your TV.
There are also opportunities for brand integration within other experiences. Gilt showed off their own ecommerce app, but they easily could have powered the storefront for a Fashion Week live stream, or launched a new collection, with behind-the-scenes video with the designer.
We’ll soon see platform owners extending their ad products to support things like pushing offers from your TV to your phone. This is technically possible today, but will become much easier in the future.
And of course some of these platforms, like Netflix and HBO, don’t have ads. But that doesn’t mean we can’t reach their users.
Companies like Mirriad can dynamically embed products into scenes, even after post-production has wrapped. And we can use technologies like Samba to understand what audiences are watching, and retarget them on their mobile devices.
So, to wrap up, let’s talk about how we can incorporate this new platform into our current TV and video strategies.
It’s just another target for video and software, but it’s a big one, and comes with many targeting and attribution benefits.
As our audiences shift to streaming, we should use technologies like programmatic to find efficiencies in linear TV, and use that savings to establish a beachhead on these emerging platforms.
We need to start learning now, experimenting with things like commercials which send offers to mobile, and interactive ad formats in the living room, so we know what works before they go mainstream.
We should make sure we’re reaching audiences on non-ad-supported platforms with product placement and retargeting.
And we should enable support for Apple Pay at retail and within our apps, so that when the time comes, we’re ready to close the attribution loop.
It’s an exciting time to be working in this space, and I hope I’ve given you a bit of a roadmap for what to expect. Thank you.