In 2013, Reliv International acquired the technology for Lunarich, aiming to educate consumers and boost sales of its products while positioning itself as a leader in nutritional epigenetics. The marketing campaign utilized various components such as blogs, videos, social media, and webinars, leading to significant achievements like high Google rankings and increased sales, with Lunarich becoming a top seller. The combined sales of Reliv Now and Lunarich X account for over 40% of the company's total product sales.

1. LunaRich: A Snapshot of Marketing Communications Success
Mark Murphy, Director of Content Management at Reliv International
Background: In 2013, Reliv acquired rights to the technology behind LunaRich, a
breakthrough nutritional ingredient that works at the epigenetic level to promote
optimal health.
Campaign Goal: Educate consumers about LunaRich, increase sales of LunaRich
products and establish Reliv as the Nutritional Epigenetics Company.
Sample Campaign Components
 reliv.com landing pages
 Reliv Blog articles
 Videos
 Social media posts
 Infographics
 Digital and print ads
 Online publications
 Webinars
 Monthly podcasts
 Print collateral
 Presentation slides
 Live events
 Online events
 Email
 Industry media coverage
Campaign Results
 SEO: 2 of top 5 rankings for “nutritional epigenetics” on Google
 Reliv Now®, formerly number 4 in sales among Reliv products, added LunaRich
and is now the company’s top-seller.
 LunaRich X™, launched as a new product in 2013, now ranks number 2 in sales.
 Together, Reliv Now and LunaRich X make up more than 40% of all product sales.