Approach Communications Pvt Ltd is an integrated marketing and public relations firm founded in 2005 in India. It has over 28 corporate clients across various industries including healthcare, pharma, and rural sectors. Unlike other firms, Approach Communications focuses on creating news about clients' products through integrated marketing campaigns across multiple media platforms and industry verticals rather than relying on breaking news. The firm provides strategic communications, public relations, digital marketing, and creative services to help optimize clients' brands and maximize their potential in the marketplace. It also launched a new rural marketing vertical called Go Rural India that offers specialized rural communication and promotional solutions tailored to clients' rural market needs.