The document provides guidance on pitching a new magazine concept to potential investors or publishers. A good pitch should include an introduction to the proposed magazine's genre and target audience, as well as how it compares to similar magazines. The unique selling point of the concept and plans for cross-media marketing, advertising, and distribution should also be outlined. The pitch should utilize a narrative structure and last between 5-10 minutes, potentially with a PowerPoint presentation.

1. Initial Pitch Think Point What makes a bad pitch? Lesson Objective What makes a good pitch? Have I planned my pitch?

2. Lord Raymond/Dame Paul You need to pitch your Magazine Why should Lord Raymond/Dame Paul give the “Green Light” for your Magazine? What does should Lord Raymond/Dame Paul need to know?

3. What makes a good pitch? Pitching

4. Your Pitch Strong intro Your concept Story line Narrative Similar texts Target audience Your USP Cross Media marketing Creative and innovative 5-10minutes long Power Point

5. Pitch questions What is your magazine about? (genre) Who is your magazine for? (target audience) What magazines are similar to your magazine? What is unique about your magazine? (USP) How will you use synergy? Facebook Twitter Website How would you advertise your magazine? Who would distribute your magazine?