The document discusses the rise of 3D television technology. It outlines the history of 3D and how 3D movies in theaters helped popularize the technology. Major TV manufacturers like Samsung, Sony, and Panasonic are now releasing 3D TV models. Executives from these companies believe 3D will become mainstream as content increases, including 3D sports broadcasts, movies, games and shows. They aim to make 3D a regular home viewing experience.